Electric Forest Announces Return to Rothbury And Debut of The EF Wish Machine – Two Weekends, June 21-24 and June 28-July 1, 2018 – EF inroduces a new community initiative to grant wishes to Forest Family Members in exchange for an act of human kidness The beloved Michigan festival prepares for its artist lineup announcement and ticket on sale, coming later in 2017 Rothbury, Mich. – Today, Electric Forest (EF) announced the return of the 8 th annual music and camping festival to the legendary Double JJ Ranch in Rothbury, Michigan - hosting two distinct weekends for the second year in a row, on June 21-24 and June 28- July 1, 2018. In conjunction with the announcement, Electric Forest unveiled a new fan participation initiative - The EF Wish Machine – encouraging the Forest Family to spread positivity, and offering the greatest evidence yet that Forest dreams really do come true. According to the EF website, The Wish Machine is a gesture of keen hope in a time when many of us wish for change in the world: “Kindness, radical acceptance, and good deeds are why The Forest is special. These values create freedom to discover ourselves, celebrate our beautiful differences and our unique gifts. Goodness starts as a seed. Do you have an idea for a good deed or an inspiration for an act of human kindness?... What you choose to do is up to you. HQ will choose some efforts to travel full circle, and The Forest's reward can be big or small. What is your daydream of Electric Forest 2018?... Whatever you hope will happen is fair game.” View the full Wish Machine announcement HERE.
Transcript
Electric Forest Announces Return to Rothbury
And Debut of The EF Wish Machine – Two Weekends, June 21-24 and June 28-July 1, 2018 –
EF inroduces a new community initiative to grant wishes to Forest Family
Members in exchange for an act of human kidness
The beloved Michigan festival prepares for its artist lineup announcement and ticket on sale, coming later in 2017
Rothbury, Mich. – Today, Electric Forest (EF) announced the return of the 8th annual music and camping festival to the legendary Double JJ Ranch in Rothbury, Michigan - hosting two distinct weekends for the second year in a row, on June 21-24 and June 28-July 1, 2018. In conjunction with the announcement, Electric Forest unveiled a new fan participation initiative - The EF Wish Machine – encouraging the Forest Family to spread positivity, and offering the greatest evidence yet that Forest dreams really do come true. According to the EF website, The Wish Machine is a gesture of keen hope in a time when many of us wish for change in the world:
“Kindness, radical acceptance, and good deeds are why The Forest is special. These values create freedom to discover ourselves, celebrate our beautiful differences and our
unique gifts.
Goodness starts as a seed. Do you have an idea for a good deed or an inspiration for an act of human kindness?... What you choose to do is up to you.
HQ will choose some efforts to travel full circle, and The Forest's reward can be big or
small. What is your daydream of Electric Forest 2018?... Whatever you hope will happen is fair game.”
View the full Wish Machine announcement HERE.
To participate in The Wish Machine, fans must submit their Forest Dream along with what they’re willing to do to have their wish granted. For example, “If I make sandwiches for the homeless every day until EF2018, then Electric Forest will allow me to be on stage with my favorite headliner!” Fans can also visit EF’s Wish Machine online to see the kind, outrageous, and inspirational wishes of all their fellow Forest Family. Electric Forest will grant wishes by April of 2018. The Wish Machine is live at ElectricForestFestival.com/wish. The Wish Machine is yet another example of Electric Forest’s commitment to creating opportunities for the community to shape the EF experience. Electric Forest’s “Plug In” Program offers fans unprecedented participatory access. Each year the festival reviews submissions and grants Art Installation Sponsorships – up to $3,000.00 per winner - for builders and artists in the EF community to bring their ideas to life at the festival. For Plug In’s Brainery Workshop, the EF community can sign up and share their skills and knowledge with the Forest Community. In line with EF’s strong community spirit, in 2016 the festival surprised the EF community by inviting them to announce that year’s artist lineup first. EF2016 Lineup Invitations, each revealing one or more artists on that summer’s eagerly awaited roster, were mailed to a handful of randomly selected ticket-holders. With mail deliveries throughout the day, new artists were continually shared on social media with the hashtag #EF2016Reveal, creating waves of excitement and a level of interaction between a festival and its fans that has never been seen before. Read more about Electric Forest’s Plug In Programs HERE. 2018 artist lineup, ticket info and on sale dates are coming soon.
“[at Electric Forest] no matter who you are, where you're from, what music tickles your fancy, or whatever bizarre image and outrageous message you dangle from upon a giant
staff, when you hear it—you know you're home” – Thump/VICE
“A must see festival.” – RollingStone
“Among the 10 Best Festivals.” – USA Today
“One of our favorite music festivals in the world.” – ThisSongisSick.com
“Electric Forest is a masterpiece of a festival.” – Fest300 To stay up to date on all Electric Forest news, please visit www.electricforestfestival.com and the official Facebook, Instagram, Twitter and YouTube pages. Electric Forest is produced by Insomniac and Madison House Presents. About Electric Forest Each summer, just as anticipation for the sold-out Electric Forest reaches fever pitch, tens of thousands of fans - traveling from all parts of the country, and the world, gather at the Double JJ Ranch in Rothbury, Michigan for the music & camping adventure of a lifetime.
Entering its eighth year, Electric Forest is known for bringing together a passionate group of fans whose shared community spirit makes the festival a truly unique experience. The festival incorporates the natural beauty of the venue into carefully crafted art pieces and creatively themed environments, while colorful interactive characters and storylines blend with eclectic performing artists and musicians. With its astonishing and unparalleled integration of music, art and community, Electric Forest delivers “The ultimate festival experience.” From the carefully curated musical lineup, to the jaw-dropping Sherwood Forest, to the festival’s unprecedented participatory spirit, to the site’s incomparable features and amenities - Electric Forest creates a vibe so thick with “camaraderie and freedom…it must be experienced to be appreciated.” Electric Forest’s GOOD LIFE VIP experience offers unrivaled amenities and perks - from camping and RV spots, to log cabins and homes, to resort hotel-style suites – all located directly on the festival grounds. In addition, patrons can take advantage of the property’s many amenities including a 60,000 square foot indoor water park, an 18-hole championship golf course, swimming pools, horseback riding, and more. At the heart of Electric Forest is the beloved Sherwood Forest. By day, fans collect among hundreds of hammocks that drape between the clustered trees. Intricate and earthy artful touches pop from the Forest’s myriad of installations and gathering spaces. At night, Sherwood Forest turns electric, showered with state-of-the-art, jaw-dropping light displays, impromptu “secret” parties, other-worldly characters, and surprises around every turn. “With no exaggeration at all, [Sherwood Forest is] the most well produced and artistically inspired area…ever seen at a music festival.” Known for fully embracing the possibilities of an engaged festival community, Electric Forest’s Plug In Program deliberately blurs the line between event organizers and attendees. With this truly unique “open source” fan engagement platform, Electric Forest harnesses the creativity and passion of its community members, offering real and tangible ways for fans to participate in and ultimately help shape the Electric Forest experience. This is a big deal, since for Electric Forest – experience trumps all.
Hailed as "an amazing example of how music and festivals can change one’s outlook on life," it’s widely understood that “one of the most important lessons [to be] learned in the Forest is that we are all together,” and this sense of community is truly “cherished [within the community] like the incredibly rare find it is.”
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Find Electric Forest Media Resources HERE.
Media Contacts:
For more information about Electric Forest and Madison House Presents: Carrie Lombardi / [email protected]
