Electric Transportation: A Utility Industry Roundtable
Tim Echols, Georgia Public Service Commission (introduction)
Bill Copeland, Electric Power Board of Chattanooga
Drew Frye, Tennessee Valley Authority
Alan Shedd, Oglethorpe Power Corporation
Lincoln Wood, Southern Company
Helping lawmakers understand green issues by any means possible
If you love EE, EVs are your friend
(Cross Marketing—Opportunities)
Overall Adoption
Source: Cogent Reports by Market Strategies International
54%
8%
2%
17%
2%
94%
8%
63%
34%
Adoption Among Those Who Have Adopted…
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Hour
Dem
and
EVs are an energy tutor
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Hour
Dem
and
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Hour
Dem
and
QUACK!
2019: IRP and GA Power Rate Case
For Utilities, the EV Market is Similar to Training a Bonsai Tree
Residential Commercial Economics
Customer Education
Rates vs. Programs
Bulk Charging Location
Bias
Smart City/ Transit
Integration
GridOptimized Charging
How do we come alongside an exciting market space without defining it?
Challenges in the EV space – The circle of death
Electric Transportation at TVADrew Frye
Program Manager Grid Edge Tech & EV Strategy, Technology Innovation
Why – Electric Vehicles Support the TVA Mission Statement
17
Energy Economic DevelopmentEnvironment
Provide affordable power
Act as a steward of natural resources
Encouragesustainable economic
growth (Jobs & $)
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What is “the plan” EVs at TVA?
• Moving EVs from R&D into Market Development
• Staged approach that evolves as the EV market evolves (in the Tennessee Valley)1. Get Ready – Gather necessary information and develop
partnership strategies to position TVA and LPCs for future
2. Stimulate the Market – Initiatives that grow a nascent EV market
3. Sustainable Investment – Initiatives that reap benefits of a maturing market
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Long Term Vision is for TVA to Engage the EV Market as it Matures and Evolves
Internal Leadership
Value, Customers & How to Optimize
Partnerships & Demos
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• Goals for TVA Fleet Vehicles• Workplace Charging & Employee Programs
• Vehicle Data & Smart Charging Project– “Smart Charge Nashville”
• Consumer Preferences Survey
• Launched “Drive Electric TN” EV Consortium to Create Vision & Roadmap
• Key Demonstrations informed by Consortium Stakeholders
Near Term EV Initiatives“Get Ready” to Move EVs from R&D into Market Development
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Establish Internal Leadership
• Installing infrastructure for Growing Fleet EVs and Supporting 50+ Employees that drive EVs
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Value, Customers & How to Optimize
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Explore Partnerships and Key DemonstrationsCore and Advisor organizations attended workshops, developed and reviewed deliverables to create a Shared Vision for EV adoption in TN
After identifying Opportunity Areas for encouraging adoption, initiatives and projects are now being aligned with potential
partners to create an EV Roadmap for Tennessee
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