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2018 MEDIA PLANNER Amusement Today was formed to serve the amusement, theme and water park industry. Founded in 1997, it is the winner of five IAAPA awards, including the 1997 Impact Award for “Best New Product.” The Amusement Today staff is comprised of the industry’s most experienced group of media professionals. Park owners and industry suppliers agree that Amusement Today is a must-read for any amusement industry professional! Home of the annual
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Page 1: ELECTRONIC ADVERTISING SIZES AND RATESamusementtoday.com/wp-content/uploads/2012/02/2018... · Budget Friendly! ... SENIOR SPREAD 1-6 7-12 13+ $5,238 $4,584 $3,493 ... A simple and

Indiana Beach Boardwalk Resort on

the upswing under Apex Parks Group

SEE PAGE 26

RMC Lightning Rod blazes new terrain at Dollywood

PIGEON FORGE, Tenn.

— After numerous setbacks,

Lightning Rod appears to have

opened at Dollywood. Most

recently, park offi cials have

described the wooden launch

coaster's status as being in “tech-

nical ride rehearsal” (an op-

erational mode that lets riders

know that they will have an op-

portunity to ride, however the

ride might close to allow adjust-

ment for optimal operation).

Dollywood’s planning cycle

typically starts about two years

before a new ride attraction

opens. Jukebox Junction was the

location in the park that was se-

lected. Amusement Today asked

why that particular location:

“We were looking for a ride that

would fi t the 1950s theme of the

area, provide a family thrill expe-

rience and would bring another

superlative to the park,” said

Pete Owens, director of com-

munications for the Dollywood

Companies. He continued, “In

Lightning Rod we achieved two

— fi rst wooden launch coaster

and fastest wooden coaster.”

When asked why this type of

roller coaster was selected, Ow-

ens said, “Thematically, a wood

coaster made the most sense,

and the design best utilized the

unique terrain we have in the

best way. The launch and the col-

lection of elements in this ride

design were all factors.”

Rocky Mountain Construc-

tion was the manufacturer of

choice due to its track record of

innovative designs. “RMC’s pat-

ented track technology and the

capability it adds to the design

elements, were key factors,” Ow-

ens said. “If you add Alan Schil-

ke’s knowledge of our park (he

designed Tennessee Tornado for

Arrow) and his understanding of

what we wanted to provide our

customer, RMC was the choice.”

The control system por-

tion of the new attraction was

handled by Irvine Ondrey Engi-

neering. “We had been in touch

with Rocky Mountain Construc-

tion since IAAPA the year before

on their need of a control system

engineering fi rm. And given the

size of the project, and the desire

AT: B. Derek Shaw

bdshaw@am

usementtoda

y.com

Lightning Rod riders are

blasted up a 200-foot-tall

hill before racing along

3,800 feet of hillside track

at speeds of up to 75 mph.

COURTESY DOLLYWOOD;

BOBBY NAGY

See DOLLYWOOD, page 4

September 2016 | Vol. 20 • Issue 6.1

www.amusementtoday.com

TM & ©2016 Amusement Today, Inc.

PRSRT STD

US POSTAGE

PAID

FT. WORTH TX

PERMIT # 2069

NEW

SPA

PER

POST

MA

STER

: Dat

ed m

ater

ial.

PLEA

SE R

USH

!

Mai

led

Frid

ay, A

ugus

t 19,

201

6

Remembering

the fi rst lady of

Wonderland Park,

Alethea Roads

SEE PAGE 41

RememberingINSIDE:

REGISTRATIONNOW OPEN!

www.GoldenTicketAwards.com

Remembering

the fi rst lady of

Wonderland Park,

Alethea Roads

SEE PAGE 41

2018MEDIA

PLANNER

Amusement Today was formed to serve the amusement, theme and water park industry. Founded in 1997, it is the winner of five IAAPA awards, including the 1997 Impact Award for “Best New Product.” The Amusement Today staff is comprised of the industry’s most experienced group of media professionals. Park owners and industry suppliers agree that Amusement Today is a must-read for any amusement industry professional!

Home of the annualP.O. Box 5427

Arlington, Texas 76005-5427(817) 460-7220

FAX: (817) 265-NEWS (6397)

GARY SLADE, Publisher and Editor-in-Chief(817) 460-7220 • [email protected]

SAMMY PICCOLA, Classifieds, Accounting & Circulation(817) 460-7220 • [email protected]

SUE NICHOLS, Advertising(615) 477-5432 • [email protected]

JOHN ROBINSON, Advertising(513) 256-1441 • [email protected]

DELIVERIES: 2012 E. Randol Mill Rd., Suite 203 • Arlington, Texas 76011

ELECTRONIC ADVERTISING SIZES AND RATESEXTRA! EXTRA! Your Desktop Edition

Top of Page (Limit 2) - $700/month • Size: 400px Wide x 80px TallWithin News Features (Limit 6) - $650/month • Size: 400px Wide x 80px Tall

BONUS!All EXTRA! EXTRA! Your Desktop Edition banner ads (400px x 80px)

include FREE banner ad on AmusementToday.com!Right Column - $350/month • Size: 175px Wide x 120px Tall

Photo Archive Sponsorship - $200/month • Size: 175px Wide x 240px Tall

AT’s popular daily email news blast!Reaching more than 3,200 amusement industry professionals!

high-impact banner ad sizes offered:

• Ads require a 6 or 12 month commitment • Only JPEG & static GIF formats accepted Technical support: John Robinson (513) 737-9012 • [email protected]

.com

• Ads require a 12-month commitment • Static GIF, Animated GIF, SWF Flash, or JPEG formats

A simple and cost-effective way to increase brand awareness and visibility while driving traffic to your website.

Top Banner Ads (Size 1) - $400/month • Size: 400px Wide x 80px TallTop Banner Ads (Size 2) - $400/month • Size: 120px Wide x 175px TallTop Banner Ads (Size 3) - $250/month • Size: 175px Wide x 80px TallRight Column Ads - $300/month • Size: 300px Wide x 80px Tall

Page 2: ELECTRONIC ADVERTISING SIZES AND RATESamusementtoday.com/wp-content/uploads/2012/02/2018... · Budget Friendly! ... SENIOR SPREAD 1-6 7-12 13+ $5,238 $4,584 $3,493 ... A simple and

2018 AT PRINT ADVERTISING SIZES AND RATES15% discount for AGENCY or DESIGNED ads!

10” x 13”25.4cm x 33.02cm

10” x 6.5”25.4cm x 16.51m

10” x 2”25.4cm x 5.08cm

7.75” x 4”16.685cm x 10.16m

5.75” x 5.625”14.605cm x 16.8275cm

3.75” x 8.125”9.525cm x 25.4cm

1/4 PAGE

RUNS: 1-6 7-12 13+$1,355 $1,225 $982

7.75” x 5”16.685cm x 12.7cm

1/3 PAGE

RUNS: 1-6 7-12 13+$1,501 $1,350 $1,085

5.75” x 6.625”14.605cm x 16.8275cm

3.75” x 10”9.525cm x 25.4cm

SENIOR HALF PAGE STRIP$2,500 $1,750 $1,000

5.75” x 9.25”14.605cm x 23.495cm

7.75” x 7”19.685cm x 17.78cm

RUNS: 1-6 7-12 13+$1,846 $1,641 $1,193

2/5 PAGE

10” x 2”25.4cm x 5.08cm

3.75” x 5”9.525cm x 12.7cm

7.75” x 2.5”19.685cm x 6.35cm

RUNS: 1-6 7-12 13+$1,047 $961 $766

1/7 PAGE1.75” x 13”

14.455cm x 33.02cm3.75” x 7”

9.525cm x 17.78cm

1/5 PAGE

RUNS: 1-6 7-12 13+$1,215 $1,112 $918

10” x 8”25.4cm x 20.32m

7.75” x 10”19.685cm x 25.4m 5.

75” x

13”

14.60

5cm

x 33

.02cm

JUNIOR PAGE

RUNS: 1-6 7-12 13+$2,052 $1,814 $1,404

GOLDEN TICKET AWARDSGOLDEN TICKET AWARDS

10” x 13”25.4cm x 33.02cm

SENIOR PAGERUNS:

1-6$2,808

7-12$2,457

13+$1,857

10” x 6.5”25.4cm x 16.51m

HALF PAGERUNS:

1-6$1,954

7-12$1,738

13+$1,366

QUESTIONS? (817) 460-7220

ECONOMY ADS3.5" wide x 2.5" tall

Budget Friendly!Run monthly or bi-monthly (one year commitment)

COLOR BLACK & WHITE$200 $150

CLASSIFIED ADS$20 minimum, up to 30 words ($1 per additional word)DISPLAY AD: $50 per column inch (a 1-point rule will appear around ad)Due 10th of the month prior to issuePAID employment ads disributed FREE on AmusementToday.com and Desktop Edition

INSERTSALWAYS WELCOME!Cost is dependent on size, stock, & thicknessStandard rate for single 8.5”x11” sheet is $3,000 (includes polybag for mailing)

IMPORTANT AD INFOAds must be submitted in high resolution (300 dpi) Adobe Acrobat PDF at “Press Quality” formatImages must be in CMYK format (not RGB)Black type must be created as 100% black only! (not a combination of cyan, yellow, magenta, and black)

Payment must accompany order or ad will not run. Cash, Check, Visa, Mastercard, or American Express are accepted.

SENIOR SPREAD

RUNS: 1-6 7-12 13+$5,238 $4,584 $3,493

21” x 13”53.34cm x 33.02cm

Page 3: ELECTRONIC ADVERTISING SIZES AND RATESamusementtoday.com/wp-content/uploads/2012/02/2018... · Budget Friendly! ... SENIOR SPREAD 1-6 7-12 13+ $5,238 $4,584 $3,493 ... A simple and

ISSUE EDITORIAL FEATURESBONUS DISTRIBUTION

AD SPACE DEADLINE

JAN AIMS, NAARSO, iROC SAFETY ISSUE IAAPA RECAPBONUS DISTRIBUTION NOV. 28, 2017

FEB IISF SHOW, FEB 6-9, 2018 - GIBSONTON, FLA.BONUS DISTRIBUTION JAN. 5, 2018

MAR AMUSEMENT SHOWCASE INT’L FEB. 28 - MARCH 1, 2018 - LAS VEGAS, NEV.

BONUS DISTRIBUTIONJAN. 29, 2018

APR GENERAL EDITORIAL FEB. 27, 2018

MAY 2018 PARK PREVIEW MAR. 29, 2018

JUNE ASIA ATTRACTIONS EXPO 2018 JUNE 6-8, 2018 - HONG KONG, CHINA

BONUS DISTRIBUTIONAPRIL 27, 2018

JULY GENERAL EDITORIAL MAY 25, 2018

AUG GENERAL EDITORIAL JUNE 29, 2018

SEPTMAIN ISSUE

EAS PREVIEW EURO ATTACTIONS EXPO 2018

SEPT. 25-27, 2018 - AMSTERDAM, THE NETHERLANDSJULY 27, 2018

SEPT2018 GOLDEN

TICKET AWARDS

2018 GOLDEN TICKET AWARD WINNERS SILVER DOLLAR CITY - BRANSON, MO.

SEPT. 7 & 8, 2018BONUS DISTRIBUTION

AUG. 15, 2018

OCT WWA PREVIEW - WORLD WATERPARK ASSOCIATION OCT. 23-26, 2018 - LAS VEGAS, NEV.

BONUS DISTRIBUTIONAUG. 28, 2018

NOV#1

PRE-IAAPA ISSUE

IAAPA PREVIEW - IAAPA ATTRACTIONS EXPO 2018NOV. 13-16, 2018 - ORLANDO, FLA.

BONUS DISTRIBUTION SEPT. 25, 2018

NOV#2

IAAPA ISSUE

IAAPA CONVENTION ISSUE - ATTRACTIONS EXPO 2018NOV. 13-16, 2018 - ORLANDO, FLA.

BONUS DISTRIBUTION

OCT. 5, 2018

DEC CHRISTMAS PREVIEW OCT. 26, 2018

ADVERTISING CONTACTS:Sue Nichols • (615) 477-5432 • [email protected]

Gary Slade • (817) 460-7220 • [email protected] Robinson • (513) 256-1441 • [email protected]

NOTE: MAIL DATES ARE NORMALLY THE LAST WEEK OF THE PREVIOUS MONTH FOR PUBLICATION.FOR EXAMPLE, JANUARY ISSUE MAILS THE LAST WEEK OF DECEMBER.

2018BONUS SECTIONS AND SPECIAL FEATURES ARE PLANNED THROUGHOUT THE YEAR!

1ST TIME ADVERTISERS — BUY BOTH ISSUES & SAVE 20% EACH!

Page 4: ELECTRONIC ADVERTISING SIZES AND RATESamusementtoday.com/wp-content/uploads/2012/02/2018... · Budget Friendly! ... SENIOR SPREAD 1-6 7-12 13+ $5,238 $4,584 $3,493 ... A simple and

Indiana Beach Boardwalk Resort on

the upswing under Apex Parks Group

SEE PAGE 26

RMC Lightning Rod blazes new terrain at Dollywood

PIGEON FORGE, Tenn.

— After numerous setbacks,

Lightning Rod appears to have

opened at Dollywood. Most

recently, park offi cials have

described the wooden launch

coaster's status as being in “tech-

nical ride rehearsal” (an op-

erational mode that lets riders

know that they will have an op-

portunity to ride, however the

ride might close to allow adjust-

ment for optimal operation).

Dollywood’s planning cycle

typically starts about two years

before a new ride attraction

opens. Jukebox Junction was the

location in the park that was se-

lected. Amusement Today asked

why that particular location:

“We were looking for a ride that

would fi t the 1950s theme of the

area, provide a family thrill expe-

rience and would bring another

superlative to the park,” said

Pete Owens, director of com-

munications for the Dollywood

Companies. He continued, “In

Lightning Rod we achieved two

— fi rst wooden launch coaster

and fastest wooden coaster.”

When asked why this type of

roller coaster was selected, Ow-

ens said, “Thematically, a wood

coaster made the most sense,

and the design best utilized the

unique terrain we have in the

best way. The launch and the col-

lection of elements in this ride

design were all factors.”

Rocky Mountain Construc-

tion was the manufacturer of

choice due to its track record of

innovative designs. “RMC’s pat-

ented track technology and the

capability it adds to the design

elements, were key factors,” Ow-

ens said. “If you add Alan Schil-

ke’s knowledge of our park (he

designed Tennessee Tornado for

Arrow) and his understanding of

what we wanted to provide our

customer, RMC was the choice.”

The control system por-

tion of the new attraction was

handled by Irvine Ondrey Engi-

neering. “We had been in touch

with Rocky Mountain Construc-

tion since IAAPA the year before

on their need of a control system

engineering fi rm. And given the

size of the project, and the desire

AT: B. Derek Shaw

bdshaw@am

usementtoda

y.com

Lightning Rod riders are

blasted up a 200-foot-tall

hill before racing along

3,800 feet of hillside track

at speeds of up to 75 mph.

COURTESY DOLLYWOOD;

BOBBY NAGY

See DOLLYWOOD, page 4

September 2016 | Vol. 20 • Issue 6.1

www.amusementtoday.com

TM & ©2016 Amusement Today, Inc.

PRSRT STD

US POSTAGE

PAID

FT. WORTH TX

PERMIT # 2069

NEW

SPA

PER

POST

MA

STER

: Dat

ed m

ater

ial.

PLEA

SE R

USH

!

Mai

led

Frid

ay, A

ugus

t 19,

201

6

Remembering

the fi rst lady of

Wonderland Park,

Alethea Roads

SEE PAGE 41

RememberingINSIDE:

REGISTRATIONNOW OPEN!

www.GoldenTicketAwards.com

Remembering

the fi rst lady of

Wonderland Park,

Alethea Roads

SEE PAGE 41

2018MEDIA

PLANNER

Amusement Today was formed to serve the amusement, theme and water park industry. Founded in 1997, it is the winner of five IAAPA awards, including the 1997 Impact Award for “Best New Product.” The Amusement Today staff is comprised of the industry’s most experienced group of media professionals. Park owners and industry suppliers agree that Amusement Today is a must-read for any amusement industry professional!

Home of the annualP.O. Box 5427

Arlington, Texas 76005-5427(817) 460-7220

FAX: (817) 265-NEWS (6397)

GARY SLADE, Publisher and Editor-in-Chief(817) 460-7220 • [email protected]

SAMMY PICCOLA, Classifieds, Accounting & Circulation(817) 460-7220 • [email protected]

SUE NICHOLS, Advertising(615) 477-5432 • [email protected]

JOHN ROBINSON, Advertising(513) 256-1441 • [email protected]

DELIVERIES: 2012 E. Randol Mill Rd., Suite 203 • Arlington, Texas 76011

ELECTRONIC ADVERTISING SIZES AND RATESEXTRA! EXTRA! Your Desktop Edition

Top of Page (Limit 2) - $700/month • Size: 400px Wide x 80px TallWithin News Features (Limit 6) - $650/month • Size: 400px Wide x 80px Tall

BONUS!All EXTRA! EXTRA! Your Desktop Edition banner ads (400px x 80px)

include FREE banner ad on AmusementToday.com!Right Column - $350/month • Size: 175px Wide x 120px Tall

Photo Archive Sponsorship - $200/month • Size: 175px Wide x 240px Tall

AT’s popular daily email news blast!Reaching more than 3,200 amusement industry professionals!

high-impact banner ad sizes offered:

• Ads require a 6 or 12 month commitment • Only JPEG & static GIF formats accepted Technical support: John Robinson (513) 737-9012 • [email protected]

.com

• Ads require a 12-month commitment • Static GIF, Animated GIF, SWF Flash, or JPEG formats

A simple and cost-effective way to increase brand awareness and visibility while driving traffic to your website.

Top Banner Ads (Size 1) - $400/month • Size: 400px Wide x 80px TallTop Banner Ads (Size 2) - $400/month • Size: 120px Wide x 175px TallTop Banner Ads (Size 3) - $250/month • Size: 175px Wide x 80px TallRight Column Ads - $300/month • Size: 300px Wide x 80px Tall

Page 5: ELECTRONIC ADVERTISING SIZES AND RATESamusementtoday.com/wp-content/uploads/2012/02/2018... · Budget Friendly! ... SENIOR SPREAD 1-6 7-12 13+ $5,238 $4,584 $3,493 ... A simple and

· Safety News pages every issue· AIMS page

· JANUARY Safety issue· Safety Calendar

· Safety Economy AdsDistribution at Safety Seminars:

· PACE · AIMS Safety Seminar ·

· NAARSO Safety Forum · iROC ·

· Northwest Showmen’s Club Safety Seminar ·

· Pennsylvania Amusement

Ride Safety Seminars ·

Amusement todAy is the industry leader in SAFETY, MAINTENANCE,

& EdUCATION!

(817) 460-7220 www.AmusementToday.com


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