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ABOUT AMUSEMENT TODAY Amusement Today, Inc., based in Arlington, Texas, was formed in January 1997 by three West Texas newspaper professionals, including Gary Slade, the publications only editor & publisher, who became sole owner in January 2001. Amusement Today was formed to serve the amusement, theme and waterpark industries. It has since expanded its coverage to include the mobile industry through coverage of carnivals, state fairs and festivals. During its first 15 years of operation, Amusement Today has won five IAAPA awards, including the coveted Impact Award in 1997 for “Best New Product.” Slade, an avid photographer, has also won six photography awards through contests held by the American Coaster Enthusiasts. Amusement Today is also home to the annual Golden Tickets Awards, a two-day industry event that allows for industry professionals to learn and socialize, all while hon- oring their own as the “Best of the Best” with the Golden Ticket Awards ceremony. As a trade newspaper, the publication is focused on the news side of the amusement industry, providing amusement-related editorial through its print publication and two electronic media outlets. The print publication publishes 14 issues per year and is the only newspaper format for the industry. Amusement Today publishes an average of 3,000 copies per issue that reach the owners, managers and operators of parks and attractions along with reaching the supplier side of the industry. AT is also the only industry publication to promote the safety of the industry by publishing its monthly AIMS International News & Notes page. As a courtesy to the industry, the publication is mailed to all members of AIMS International. The Amusement Today staff is made up of the industry’s most experienced group of media professionals, all of whom have long tenure in the amusement industry. From park owners and operators, to industry suppliers, all are in agreement that Amusement Today is the must- read for any amusement industry professional. AMUSEMENT TODAY P.O. Box 5427 Arlington, Texas 76005-5427 DELIVERIES 2012 E. Randol Mill Rd, Suite 203 Arlington, Texas 76011 PHONE: (817) 460-7220 FAX: (817) 265-NEWS (6397) GARY SLADE Publisher and Editor-in-Chief (817) 460-7220 [email protected] ADVERTISING SUE NICHOLS (615) 662-0252 [email protected] ACCOUNTING & CIRCULATION SAMMY PICCOLA (817) 460-7220 [email protected] WEBSITE www.amusementtoday.com ELECTRONIC ADVERTISING SIZES AND RATES Banner ads on amusementtoday.com provide a simple and cost-effective way to increase brand awareness and visibility while driving traffic to your website. AT.com home and inside pages 400px Wide x 80px Tall $400 per month / 12 months Up to 4 non-conflicting top banner ads will appear on the home page and inside pages of AT.com. Does not include GoldenTicketAwards.com. Ad size: 400px Wide x 80px Tall AT.com home and inside pages 300px Wide x 80px Tall $200 per month / 12 months Up to 5 non-conflicting right sidebar ads will appear on the home page and inside pages of AT.com. Does not include GoldenTicketAwards.com. Ad size: 300px Wide x 80px Tall ACCEPTED FILE FORMATS: Static GIF, Animated GIF, SWF Flash Animation or JPEG Ads accepted on a case-by-case basics depending on space availability Custom ad sizes available upon request Professional Flash and Animated GIF ad design services are available EXTRA! EXTRA! Your Desktop Edition is AT s popular daily email news blast that reaches more than 3,000 amusement industry professionals. High-impact banner ad sizes offered: Position: Top of Page - Limit 2 $500 per month Ad size: 400px Wide x 80px Tall Position: Within News Features - Limit 3 Position 1: Ad appears after news story #3 Position 2: Ad appears after news story #6 Position 3: Ad appears after news story #9 $450 per month Ad size: 400px Wide x 80px Tall Position: Right Column $225 per month Ad size: 175px Wide x 120px Tall Position: Photo Archive Sponsorship $150 per month Ad size: 175px Wide x 240px Tall Ads require a 6 or 12 month commitment Ads may not be in Flash or Animated GIF format Send only static JPEG or GIF ad files Ads will feature a click through link to your company website URL Ad design services are available For ad technical support call John Robinson (513) 737-9012 or email: [email protected] IMPORTANT NOTES www.GOLDENTICKETAWARDS.com
Transcript
Page 1: ELECTRONIC ADVERTISING SIZES AND RATESamusementtoday.com/images/2012-mediaplanner.pdf · RUNS: 1-3 4-5 6-7 8-11 12-15 16 $2,052 1,895 1,814 1,738 1,582 1,404 JUNIOR PAGE 5 3/4”

ABOUT AMUSEMENT TODAY

Amusement Today, Inc., based in Arlington, Texas, wasformed in January 1997 by three West Texas newspaperprofessionals, including Gary Slade, the publications onlyeditor & publisher, who became sole owner in January2001.

Amusement Today was formed to serve the amusement,theme and waterpark industries. It has since expanded itscoverage to include the mobile industry through coverageof carnivals, state fairs and festivals.

During its first 15 years of operation, Amusement Todayhas won five IAAPA awards, including the coveted ImpactAward in 1997 for “Best New Product.” Slade, an avid photographer, has also won six photography awardsthrough contests held by the American CoasterEnthusiasts.

Amusement Today is also home to the annual GoldenTickets Awards, a two-day industry event that allows forindustry professionals to learn and socialize, all while hon-oring their own as the “Best of the Best” with the GoldenTicket Awards ceremony.

As a trade newspaper, the publication is focused on the news side of the amusement industry, providingamusement-related editorial through its print publicationand two electronic media outlets. The print publicationpublishes 14 issues per year and is the only newspaperformat for the industry. Amusement Today publishes anaverage of 3,000 copies per issue that reach the owners,managers and operators of parks and attractions alongwith reaching the supplier side of the industry.

AT is also the only industry publication to promote thesafety of the industry by publishing its monthly AIMSInternational News & Notes page. As a courtesy to theindustry, the publication is mailed to all members of AIMSInternational.

The Amusement Today staff is made up of the industry’s most experienced group of media professionals,all of whom have long tenure in the amusement industry.

From park owners and operators, to industry suppliers,all are in agreement that Amusement Today is the must-read for any amusement industry professional.

AMUSEMENT TODAYP.O. Box 5427

Arlington, Texas 76005-5427

DELIVERIES 2012 E. Randol Mill Rd, Suite 203

Arlington, Texas 76011

PHONE: (817) 460-7220 FAX: (817) 265-NEWS (6397)

GARY SLADEPublisher and Editor-in-Chief

(817) 460-7220 [email protected]

ADVERTISINGSUE NICHOLS(615) 662-0252

[email protected]

ACCOUNTING & CIRCULATIONSAMMY PICCOLA(817) 460-7220

[email protected]

WEBSITEwww.amusementtoday.com

ELECTRONIC ADVERTISINGSIZES AND RATES

Banner ads on amusementtoday.com provide a simple and cost-effectiveway to increase brand awareness and visibility while driving traffic toyour website.

AT.com home and inside pages

400px Wide x 80px Tall

$400 per month / 12 monthsUp to 4 non-conflicting top banner ads will appearon the home page and inside pages of AT.com.Does not include GoldenTicketAwards.com.Ad size: 400px Wide x 80px Tall

AT.com home and inside pages

300px Wide x 80px Tall

$200 per month / 12 monthsUp to 5 non-conflicting right sidebar ads will appearon the home page and inside pages of AT.com.Does not include GoldenTicketAwards.com.Ad size: 300px Wide x 80px Tall

ACCEPTED FILE FORMATS:• Static GIF, Animated GIF, SWF Flash Animation or JPEG• Ads accepted on a case-by-case basics depending on space availability• Custom ad sizes available upon request• Professional Flash and Animated GIF ad design services are available

EXTRA! EXTRA!Your Desktop Editionis AT’s popular daily email news blast that reaches more than 3,000 amusementindustry professionals.

High-impactbanner ad sizes offered:

Position: Top of Page - Limit 2$500 per monthAd size: 400px Wide x 80px Tall

Position: Within News Features - Limit 3Position 1: Ad appears after news story #3Position 2: Ad appears after news story #6Position 3: Ad appears after news story #9$450 per monthAd size: 400px Wide x 80px Tall

Position: Right Column$225 per monthAd size: 175px Wide x 120px Tall

Position: Photo ArchiveSponsorship $150 per monthAd size: 175px Wide x 240px Tall

• Ads require a 6 or 12 month commitment• Ads may not be in Flash or

Animated GIF format• Send only static JPEG or GIF ad files • Ads will feature a click through link

to your company website URL• Ad design services are available

• For ad technical support call John Robinson(513) 737-9012

or email: [email protected]

IMPORTANT NOTES

www.GOLDENTICKETAWARDS.com

Page 2: ELECTRONIC ADVERTISING SIZES AND RATESamusementtoday.com/images/2012-mediaplanner.pdf · RUNS: 1-3 4-5 6-7 8-11 12-15 16 $2,052 1,895 1,814 1,738 1,582 1,404 JUNIOR PAGE 5 3/4”

10” x 13”25.4cm x 33.02cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$2,808 2,575 2,457 2,343 2,106 1,857

SENIOR PAGE

21” x 13”53.34cm x 33.02cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$5,238 4,806 4,584 4,379 3,947 3,493

SENIOR SPREAD

16.75” x 10”42.545cm x 25.4cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$3,823 3,537 3,391 3,250 2,970 2,656

JUNIOR SPREAD LAYOUT INFORMATION

7 3/4” x 10”19.685cm x 25.4cm

5 3/4” x 13”14.605cm x 33.02cm

10” x 8”25.4cm x 20.32cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$2,052 1,895 1,814 1,738 1,582 1,404

JUNIOR PAGE

5 3/4” x 9 1/4”14.605cm x 23.495cm

7 3/4” x 7”19.685cm x 17.78cm

10” x 5 1/2”25.4cm x 13.97cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$1,846 1,711 1,641 1,571 1,436 1,193

2/5 PAGE

10” x 6 1/2”25.4cm x 16.51cm

10” x 13”25.4cm x 33.02cm

GOLDEN TICKET AWARDS

10” x 6 1/2”25.4cm x 16.51cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$1,954 1,809 1,738 1,663 1,506 1,366

HALF PAGE

5 3/4” x 6 5/8”16.605cm x 16.8275cm

3 3/4” x 10”9.525cm x 25.4cm

7 3/4” x 5”16.685cm x 12.7cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$1,501 1,398 1,350 1,296 1,198 1,085

1/3 PAGE

5 3/4” x 5 5/8”14.605cm x 13.6525cm

3 3/4” x 8 1/8”9.525cm x 20.6375cm

7 3/4” x 4”16.685cm x 10.16cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$1,355 1,269 1,225 1,177 1,069 982

1/4 PAGE

5 3/4” x 4 5/8”14.605cm

x 11.7475cm

7 3/4” x 3 1/2”16.685cm x 8.89cm

1 3/4” x 13”14.445cm x 33.02cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$1,215 1,144 1,112 1,069 999 918

JCOLOR: $175 JBLACK AND WHITE: $125

1/5 PAGE ECONOMY ADS INSERTS

3 3/4” x 7”9.525cm

x 17.78cm

1 3/4” x 10”4.445cm x 25.4cm

3 3/4” x 5”9.525cm x 12.7cm

10” x 2”25.4cm

x 5.08cm

RUNS: 1-3 4-5 6-7 8-11 12-15 16$1,047 993 961 939 820 766

1/7 PAGE CLASSIFIED ADS

7 3/4” x 2 1/2”19.685cm x 6.35cm

5 3/4” x 3 1/4”14.605cm

x 18.255cm10” x 2”

25.4cm x 5.08cm

SENIOR$2,500

JUNIOR$1,750

1/7 PAGE$1,000

3 1/2 INCHES WIDE

2 1/

2 IN

CHES

TAL

L

OVERALL PAGE TRIM SIZE: 11” X 14”FULL PAGE IMAGE AREA: 10” X 13”

COLUMN WIDTH: 1 3/4”SPACE BETWEEN COLUMNS: 3/16”

NEWSPRINT STOCK: 45# HI-BRITE 80

BLEED TO EDGE ADS: 11 1/4” X 14 1/2”ONLY AVAILABLE ON SENIOR SIZE ADS

INSERTS ARE ALWAYS WELCOME

HOWEVER, COST VARIES DEPENDING ON SIZE, STOCK AND THICKNESS

THE STANDARD RATE FOR A SINGLE 8.5” X 11” SHEET IS $3,000

INLCUDES POLYBAG FOR MAILING

AT PRINT ADVERTISING SIZES AND RATESALL ADS ARE PRINTED IN COLOR (CMYK). DEDUCT $450 OFF REGULAR PRICES FOR BLACK AND WHITE ADS.

IMPORTANT AD INFOQUESTIONS? CALL (817) 460-7220

JDEADLINE: CLASSIFIED PAGES CLOSE THE 10TH OF THE MONTH PRIOR TO ISSUE DATE

JREGULAR CLASSIFIED AD: $20 MINIMUM, UP TO 30 WORDS,THEN $1 PER ADDITIONAL WORD

JDISPLAY CLASSIFIED AD: $50 PER COLUMN INCHA 1-POINT RULE WILL APPEAR AROUND DISPLAY ADS

ECONOMY AD

JAmusement Today’smost budget-friendly ad

JEconomy ads are availablein color or black and white

JCommitment: We ask thatEconomy ads run monthly

or bi-monthly over a one year period

ALL ADS ARE TO BE SUBMITTED IN HIGH RESOLUTION (300 DPI) ADOBE ACROBAT

PDF OUTPUT AT PRESS-QUALITY FORMAT

ALL IMAGES MUST BE CMYK FORMAT - NOT RGB

BLACK TYPE MUST BE CREATED AS 100% BLACK ONLY, NOT IN COMBINATION WITH

CYAN, YELLOW, MAGENTA AND BLACK

PAYMENT MUST ACCOMPANY ORDER OR AD WILL NOT RUNPAYMENT MAY BE MADE BY CASH, CHECK, VISA, MASTERCARD

OR AMERICAN EXPRESS. CALL (817) 460-7220 FOR DETAILS


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