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Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina...

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Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker
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Page 1: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

Electronic Marketplaces

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 2: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

Table of Contents

1. Definition2. Different Types of Electronic

Marketplaces3. Advantages of Electronic Marketplaces4. Profitability & Use of Electronic Market-

places5. Problems with Electronic Marketplaces

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 3: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

1. Definition

Electronic shopping platform in the internet Many sellers can offer their products & services Many buyers can satisfy their interest to buy or

inform about products &

services Trade function as in the

traditional market place

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 4: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

2. Types of Electronic Marketplaces B2B Marketplaces:

Better known E-Procurement Professional acquisition of goods/services Automobile industry

B2C Marketplaces: Trading activity btw. companies & private individuals

C2C Marketplaces: Trading activity btw. two private parties

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 5: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

2. Types of Electronic Marketplaces

Horizontal Marketplaces: No specified product

range Department

store like “Kaufhof”

or “Karstadt”

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 6: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

2. Types of Electronic Marketplaces

Vertical Marketplaces: Products of one

kind Specialised store

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 7: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

3. Advantages of Electronic Marketplaces Eliminates geographical borders No opening times Reduced transaction costs Serves as an information platform Connects more than two parties

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 8: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

3. Advantages of Electronic Marketplaces Compare opportunities better Reduction of overall time expenditure Reduction of process costs Cutting in SC-costs and inventory levels Gain cost advantages Flexible price structure

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 9: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

3. Advantages of Electronic Marketplaces

However:High internal costsChance for 3PL (third

party logistics)

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 10: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

4. Profitability & Use of Electronic Marketplaces

Internet Access in Germany (above 18)

73%

27%

75 % use Internet to compare prices

63 % actually buy products

2007: 17.2 Billion Revenue via Electronic Marketplace

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Internet Access

Source: http://www.destatis.de/jetspeed/portal/cms/

Page 11: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

4. Profitability & Use of Electronic Marketplaces

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

(Source: E-Commerce Center Handel – Retrieved on 4th March 2010)

Page 12: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

5. Problems with Electronic Marketplaces 56 % of Online-Purchasers have had bad

experience Problem: Payment Mechanism

79 % change to other providers when pre-payment required

60 % if credit card payment installed Seal of approval rate shrinks to 1/3

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker

Page 13: Electronic Marketplaces E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker.

Questions?! Suggestions?!

….if not: Thank you for your attention!

E-Commerce Presentation – “Electronic Marketplaces” by Kristina Becker


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