Elemental Marketing: Sports

Elemental Marketing is a full-service advertising agency and marketing firm specializing in long-term

strategic branding. With over 35 years combined industry experience, we’ve developed a unique

philosophy toward marketing which is relationship focused. We believe cultivating a lasting relationship

with our clients helps further lasting relationships with theirs. And our creative accomplishes just that. It

creates a personal, one-on-one relationship, increasing brand loyalty.

Although we’ve previously worked with organizations ranging from Fortune 500 companies to nonprofit

groups, we’ve begun to carve a niche for ourselves in the Louisville and surrounding markets, focusing

primarily on sports marketing. The following creative campaigns give an accurate idea of what we’re able

to do for you.

Spalding University Athletics

Spalding University hosts an annual

fundraiser benefitting their Athletic

Department, and asked us to take

this event to the next level. Each year

they host a college basketball themed

bracketology event held the day after

the pairings for the NCAA Tournament

are announced. More than generating

funds, Spalding’s primary goal was to

create the type of event that can grow

year after year and still excite their

guests without wearing out the concept.

We began by branding the event

Selection Monday. Staying true to the

college basketball theme, Selection

Monday was an ideal choice. And in an

effort to create event more awareness

for Spalding Athletics, we recommended

moving to the event to the KFC Yum!

Center and partnering with WLKY to

broadcast Selection Monday throughout

Metro Louisville. The highlight of the

evening was listening to Hall of Fame

Coach Denny Crum, Coach Joe B. Hall,

and former UofL and UK greats Darrell

Griffith and Mike Pratt give their expert

picks for the 2011 NCAA Tournament.

After months of planning, the event was a huge success. Spalding saw nearly 200% profit

growth, and the WLKY special was seen in close to 38,000 homes in the Louisville area. People

are so excited for the 2012 event that we’ve already begun planning with Spalding University.

Sports Marketing Creative

Senior PGA

As a part of the 2011 Senior PGA Championship

at Valhalla Golf Club, current tour player Ted Schulz

and others are speaking about their lives both

on and off the course. Elemental Marketing was

brought in from the get go to guide the branding

work and design all the necessary marketing tactics.

For this, we developed a microsite for the event

as well as posters, brochures, tickets and additional

materials. Each piece maintains the brand, and as a

result the event sold out over a full month early.

Kentucky YMCA

Branding can be difficult if not implemented

correctly from the onset, and that’s what the

Kentucky YMCA has asked us to do. We’ve been

working to slowly rebrand all of their marketing

materials to comply with their Brand Standards.

Starting with their website kyymca.org and a few

pieces of collateral, we’ve not only been responsible

for rebranding, but we’ve also helped streamline

these pieces by reworking existing content.

Jason Taylor Foundation

Although technically outside of the Louisville

market, the Jason Taylor Foundation charged us with

developing a logo and collateral for their Shootout

at Smoke on the Water event in Miami. Jason

Taylor and the rest of the team was so pleased with

our work, we’ve been asked to help rework other

aspects of the existing marketing efforts.

Grab your foursome, and join us for a casual dinner with the pros. For less than a burger and fries at the turn, you’ll listen to Bernhard Langer, Tom Lehman and Loren Roberts discuss golf, life and faith. They’ll share some of their biggest successes and failures, both on and off the course. To register email us at RSVP@ewctp.com, and visit online at ewctp.com. Don’t miss out on some of the game’s best!

Scheduled Speakers Introduced by Ted Schulz

Wednesday, May 25, 20116:00 pm to 8:00 pmSoutheast Christian Church*920 Blankenbaker ParkwayLouisville, KY 40243

Doors Open: 5:30 pmDinner: 6:00 pmProgram: 6:45 pm

Table SponsorshipSingle Seats $10Full Table: (8 guests) $80

*Not a Southeast Christian Church hosted event.

Loren Roberts Tom LehmanBernhard Langer

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Additional Services

Specializing in long-term strategic brand development and positioning, we offer a wide range of services

to our clients to meet their ever-changing needs. From traditional print and sales promotion to interactive

capabilities and social media, we are experienced in ensuring the best tactical methods are being utilized to

reach your target audiences.

Strategic Branding

Launching a new brand or redirecting an existing one is quite an undertaking, and we can develop an

effective strategy to capitalize on current and potential market dynamics as well as customer needs and

providing continuity.

Brand Research, Analysis and Positioning

To better understand your market and audience, every shred of data from proprietary resources as well

as client surveys and databases, demographic information and media psychographics is scrutinized. And

if secondary sources aren’t yielding the necessary information, we conduct carefully customized primary

research based on pre-established objectives.

Advertising

Print, broadcast and online advertising needs to effectively communicate not only the messaging, but

also the brand. Coupling the creative with just the right media outlet combines for unmatched brand

recognition.

Social Media and Interactive Development

We design, build and program traditional online marketing initiatives as well as standalone digital media

efforts like websites, social media, DVDs, email/SMS/mobile marketing, iPhone applications and interactive

kiosks. Providing the capabilities to construct or customize backend applications and analytical tools to

support and measure traffic patterns and usage allows for careful reevaluation if needed.

Sales Promotion

Developing the best sales promotions arrest customers’ attention and refocuses their thinking on your

product or service. The result is marketing that increases brand recognition and sales.

Experiential Marketing

Tradeshows and other nontraditional venues like sporting and entertainment events are often overlooked,

but they can generate huge returns and significantly increase sales if utilized properly. Creating inventive

exhibits and interactive demonstrations get brands in front of decision makers and influencers to help

boost brand recognition.

CRM, Loyalty and Direct Marketing Campaigns

These campaigns not only help to cultivate customers, but also identify segmentation patterns across all

brand-marketing channels. These are proven to drive sales and extend brand presence at a grassroots level,

which creates loyalists who in turn recommend that company’s product or service.

Photography and Retouching

We have significant experience with both product and on-location photography.

Public Relations

On average people are inundated with nearly 2,000 messages in a typical 24-hour period, and it’s absolutely

crucial to take full advantage of the contact points customers have with the media to spotlight your brand

to increase visibility and further strategic communications goals.

Media Planning

Selecting the proper media outlets to run creative is an important aspect of the creative process. Choosing

the appropriate print publications and web sites as well as the right placement has a significant impact the

brand recognition.

Consulting

Often business and organizations aren’t fully aware of how best to effectively communicate their messages.

We analyze your goals and develop recommendations for the best way to achieve them.