Abdullah Jamil Chaudhry

Aun Ahmed

Shayan Hassan

Syed Ali Abbas

PRINCIPLES OF DESIGN

BALANCE• State of equalized tension

• State of equilibrium

• May or may not be calm

• Asymmetrical: Visually balanced but two sides are not the same

• Symmetrical: Both sides are the same forming a symmetry

• Radial Balance: Parts radiate from the center in all directions

ASYMMETRICAL

UNITY• All parts are interrelated

• Balanced

• Organized

• Oneness

MOVEMENT• Actual or implied motion

• Arrangement of parts to create a sense of motion

• Uses lines, shapes, forms and texture

• Intended to cause the movement of the eye of the viewer

EMPHASIS• Accent

• Stress

• Importance

• Placed on a part of artwork to make the viewer focus on the intended object

PROPORTION• Relationship of one part to the other

• Respect to size

• Quantity

• Degree

• Ratio