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Elements of DesignCommunications
Technology
Principles vs Elements
Principles of Design describe the methods of arranging and assembling elements.Balance, Unity, Variety, Proportion, Rhythm
and Grids
Elements of Design are the graphic items that are the building blocks of all designLine, Shape, Mass, Texture and Color
Key Terms
Elements of Design: Lines, shapes, mass, texture, and color
Lines: Design elements that form the shape of an image
Shapes: Elementary forms that define specific areas of space
Mass: A measure of volume that adds definition to shapes in a visual presentation
Key Terms
Texture: A projection of emphasized structure or weight
Color: A visual sensation produced in the brain when the eye views various wavelengths of light
Color Wheel: Colors that can be used to generate secondary colors
Color Formation: Additive and subtractive systems that create secondary colors from primary colors
Elements of Design
LINEAn element that is used to define shape,
contors and outlinesCan suggest mass or volumeCharacteristics are:
WidthLengthDirectionFocusFeeling
Elements of Design
Examples
Elements of Design
Examples
Elements of Design
SHAPEAn enclosed space creates shapeCan be simple or complex Categories:
GeometricOrganicPositiveNegativeDynamic
Elements of Design
Examples
Elements of Design
Examples
Elements of Design
MASSA measure of volume that adds definition
to shapes in a visual presentation.Provides a visual relationship with other
elements
brian canney
Brian Canney
BRIAN CANNEY
Do Now
Using MS Paint (the paint program), create two documents. The first one, use a series of lines to create
your name (first and last). Use the properties of Mass to correctly design
For the second document, use lines to create shapes to create your name. When you are completed, fill the shapes with color to complete the shape. Use the properties of Mass to correctly design
Elements of Design
COLORColor is used to compliment all objects
and tie them togetherColor can create emotion and
leave a lasting impressionUse colors that create harmony
in your design
Elements of Design - color
PRIMARY COLORS
Red, Blue and Yellow
They are the building blocks used to create all other colors.
Elements of Design - color
SECONDARY colorS
Violet, Green and Orange
When two of the Primary colors are mixed together, a Secondary color is made.
Elements of Design - color
TERTIARY colorS
Mixing the Primary and Secondary colors produces Tertiary colors.
Elements of Design - color
COMPLIMENTARY colorS
Directly across from one another on the color wheel.
Complimentary colors create visual electricity.
Elements of Design - color
SPLIT-COMPLIMENTARY colorS
The two colors on either side of the complimentary color.
Elements of Design - color
TRIAD colorS
These colors form a triangle within the color wheel.
Elements of Design - color
ANALOGOUS colorS
Three colors side by side on the color wheel.
Often found in nature i.e. sunset or ocean.
Pleasing to the eye.
Elements of Design
Examples
Elements of Design
VALUEValue is the range of lightness and
darkness within a designValue can create mood/feelingCategories
TintShadeContrast
Elements of Design
Examples
Elements of Design
SPACESpace is the arrangement of objects in
your designYour design can be crowded or sparseCategories
Positive spaceNegative spaceFocal pointPerspective
Elements of Design
Examples
Elements of Design
TEXTURETexture is used to replicate three-
dimensional surfaces Produced through various drawing and
media techniquesCategories
RealImplied
(2-D)
Elements of Design
Examples
Elements of Design
MOTIONThis element portrays the act or process
of changing place, direction, orientation, or position
Created using starting and stopping points or blurring of action
CategoriesRealImplied
Elements of Design
Examples
Elements of Design
Examples
In early October, we created RISES flyers based in MS Word. Using the elements of design, create a new Rises poster with only the acronym (just the letters and what they stand for. Once the flyer is created, provide an explanation based on class overview of how you used at least 4 of the concepts (you should have notes and definitions in your file to guide you):
LineShape ColorMassMotionSpace Value