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BELIEFS, ATTITUDES,BEHAVIO
R
ELEONORA VARDANYAN
SPEECH 104
PROFESSOR MARTENEY
CODES OF CONDUCT
FOUR EXAMPLES OF VALUE SYSTEMS
The Six Pillars of Character
Gene Autry's Cowboy Code
Bushido Code
The Ideals of Chivalry
THE SIX PILLARS OF CHARACTER
TRUSTWORTHINESS
RESPECT
RESPONSIBILITY
FAIRNESS
CARING
CITIZENSHIP
GENE AUTRY'S COWBOY CODE
The Cowboy must never shoot first, hit a smaller man, or take unfair advantage.
He must never go back on his word, or a trust confided in him.
He must always tell the truth.
He must be gentle with children, the elderly, and animals.
He must not advocate or possess racially or religiously intolerant ideas.
He must help people in distress.
He must be a good worker.
He must keep himself clean in thought, speech, action, and personal habits.
He must respect women, parents, and his nation's laws.
The Cowboy is a patriot.
BUSHIDO CODE
Eight Principles of Bushido:
1. Jin: to develop a sympathetic understanding of people
2. Gi: to preserve the correct ethics
3. Chu: to show loyalty to one's master
4. Ko: to respect and care for one's parents
5. Rei: to show respect for others
6. Chi: to enhance wisdom by broadening one's knowledge
7. Shin: to be truthful at all times
8. Tei: to care for the aged and those of a humble station.
THE IDEALS OF CHIVALRY
Essential elements of ideology in the code.
1. Prowess- combination of courage, strength, and skill that command respect.
2. Honor- Having a strong sense of morality, integrity and deference before
those in the offices of authority.
3. Loyalty- Meaning the pledged word, was chivalry's fulcrum.
4. Courtesy- Respectful behavior not only towards one's betters, but also for
those below one's own cast as well.
5. Courtly love- Designed to make the knight more polite and to lift the tone of
society, courtly love required required its disciple to be in a chronically
armorous condition, on the theory that he would thus be rendered more
courteous, gallant, and society in consequence more joyous.
MAKING ETHICAL DECISIONS
Why Be Ethical?
People have lots of reasons for being ethical:
There is inner benefit. Virtue is its own reward.
There is personal advantage. It is prudent to be ethical. It’s good
business.
There is approval. Being ethical leads to self-esteem, the admiration
of loved ones and the respect of peers.
There is religion. Good behavior can please or help serve a deity.
There is habit. Ethical actions can fit in with upbringing or training
WHAT ARE YOUR VALUES?
Milton Rokeach of Stanford University theorized that
our values can be placed into two major categories.
Terminal Values- those values which describe our
ultimate life goals.
Instrumental Values- those values that guide our
day to day existence.
VALUE SYSTEMS
Puritan Value System
Enlightenment Value System
Transcendental Value System
Personal Success Value System
Collective Value System
HOW ARE VALUES LEARNED?
Moralizing- the method by which values are transmitted in a direct
manner from a parent or parent-like figure to the child or child like
figure.
Modeling- by watching the actions of the parental model, the child will
learn values are correct.
Experimenting- states that each individual must find his or her own
appropriate value system, for no two people necessarily have one system.
Clarification- teaches the consequences of accepting or denying a
particular value.
ATTITUDES
Attitudes guide our behavior..
Attitudes have a measureable direction.
Attitudes have importance or salience.
HOW ARE ATTITUDES CHANGED?
First, they can add new beliefs which will provide
you with information that will soften your attitude.
Second, they can try and get you to change
behavior.