EMPLOYEE GUIDEBOOKISSUE 001THE INTRODUCTION VOLUME

CURRENT LOCATION: Table of Contents

tablecontents

of

Glossary

The Alpha Explorer

Our Mission Statement

Journal Entry One

Our Unofficial Mission Statement

Welcome to Colorado Hospitality

Journal Entry Two

The Eleven Pit Crew

We’re All Guides

Hideouts

Future Retreats

Quiz

3

11

13

15

17

21

23

25

27

31

47

57

ORIGIN: CRESTED BUTTE

To propel or direct one’s self through the

air with a sense of freedom.

“man, he just sent that pillow line like a pro.”

SEND\’send\

CURRENT LOCATION: Send Page 3

yes! as in stating success, awesomeness,

rad-ness, gnarly-ness.yow\’yow\

CURRENT LOCATION: Yow! Page 5

ORIGIN: ICELAND

rad-tastic.bacAn\ba-KAHN\

CURRENT LOCATION: Bacan Page 7

ORIGIN: CHILE

the meaning spans everything from cozy to

friendly, from comfortable to relaxing and

from enjoyable to gregarious.

Amsterdam is gezellig. Rotterdam is not.

gezellig\’heh-SELL-ick\

CURRENT LOCATION: Gezellig Page 9

ORIGIN: NETHERLANDS

CURRENT LOCATION: The Alpha Explorer

The Alpha Explorer! The tenacious innovator. Yes, the adven-ture capitalist. Behold the bullfighters of the business world.

El Jefe! Madame Matador! We await your arrival. These are the great lovers of life, and they will all come. We will serve them champagne powder and get them drunk on pure adrenaline. We will comfort their cohorts and coddle their companions. We will deliver something no one else on earth can: a wildly positive, deeply personalized vacation in a hidden corner of the world. An experience that is one better than all the rest. We are their safe haven from modern life. Eleven will be their go-to hideout.

alpha explorer

the

Page 11

Our purpose is to custom-make powerful experiences that impact the people who impact the world.

MISSIONSTATEMENT

OUR

CURRENT LOCATION: Our Mission Statement Page 13

Make it the best day of their life.

our

unofficial mission statement

CURRENT LOCATION: Our Unofficial Mission Statement Page 17

heaven

schedulea h e a d o f

CURRENT LOCATION: Heaven Ahead of Schedule Page 19

This is the most important ingredient in the recipe; it’s our secret sauce. The easygoing campfire vibe of the Colorado backcoun-

try is legendary. Here are a few pointers on perfecting the art of making people never want to leave.

No-Bad-Day Policy This is important. Unlike other resorts and guide operations, we don’t acknowledge “rain days.” There are no rain checks on these properties. Be prepared to improvise and be creative. They came to have a once-in-a-lifetime experience, and this is what they’ll get.

Colorado Clairvoyance It’s not hard to provide a perfect experience. But you’ll have to think ahead of the game. Sense apprehension. Anticipate boredom. Be ready to offer a kind word or crack a joke if things get slow.

Learn Five Bob Hope Jokes Nothing breaks up unforeseen monotony and puts people at ease like a Bob Hope joke. Practice these, and be ready to deploy one in a moment of blah.

COLORADOHOSPITALITY

WELCOME TO

CURRENT LOCATION: Welcome to Colorado Hospitality Page 21

The squad. The team. The glue. You can sniff us without any of the harmful long-term effects too. We are the ones

inside the studio, the workshop, the kitchen. The ones orches-trating your best day ever. Our mission is to keep the wheels turning and the gears grinding to keep your fire alive. No mat-ter the role, we burn the midnight oil so that you don’t have to.

ELEVENPIT CREW

THE

CURRENT LOCATION: The Eleven Pit Crew Page 25

Right in the center of the molten-lava core of Eleven Experience, you’ll find Irwin Guides. The whole thing is wrapped around

these guys. This small group of highly trained outdoor-adventure and angling specialists has been helping guests carve out extraor-dinary paths on pristine slopes and isolated river edges for over five years. Headquartered on a mountaintop with a commanding view of over 600 inches of yearly snowfall, the guides are hand-selected to introduce our guests to the next level. We all need to do this. Chefs, valets, housekeepers, directors, accountants and drivers; no matter your job title, we are all here to help guide something spectacular.

GUIDESWE’RE ALL

CURRENT LOCATION: We’re All Guides Page 27

time s p e n d i t

all we have is

wisely

CURRENT LOCATION: All We Have is Time. Spend it Wisely. Page 29

CURRENT LOCATION: Under Construction 46CURRENT LOCATION: Hideouts

h i d e o u t s

Page 31

Crested Butte, CO, USA

SCARP RIDGELODGE

CURRENT LOCATION: Scarp Ridge Lodge Page 33

CURRENT LOCATION: GezelligCURRENT LOCATION: Scarp Ridge Lodge Page 35

Le Miroir, France

CURRENT LOCATION: Chalet Palerin 36

chaletpelerin

CURRENT LOCATION: Chalet Pelerin Page 37

CURRENT LOCATION: Chalet Palerin 38CURRENT LOCATION: Chalet Pelerin Page 39

CURRENT LOCATION: Canal Huis

Amsterdam, Netherlands

40

canal huisCURRENT LOCATION: Canal Huis Page 41

CURRENT LOCATION: Canal Huis 42CURRENT LOCATION: Canal Huis Page 43

rich scheme quick

get

CURRENT LOCATION: Get Rich Quick Scheme Page 45

CURRENT LOCATION: Under Construction 46CURRENT LOCATION: Future Retreats

FUTURE RETREATS

Page 47

CURRENT LOCATION: Bahama House Inn

Bahama House Inn Bahamas

25 29’ 54” N / 76 37’ 57” W

48CURRENT LOCATION: Bahama House Inn Page 49

CURRENT LOCATION: Deplar Farm

Deplar FarmIceland

65 57’ 0” N / -18 37’ 0” W

50CURRENT LOCATION: Deplar Farm Page 51

CURRENT LOCATION: Taylor River Lodge

Taylor River LodgeColorado

38 53’ 10.6” N / 107 6’ 25.2” W

52CURRENT LOCATION: Taylor River Lodge Page 53

CURRENT LOCATION: Rio Palena Lodge

Rio Palena LodgeChilean Patagonia

42 55’ 0” S / 72 42’ 0” W

54CURRENT LOCATION: Rio Palena Lodge Page 55

CURRENT LOCATION: Quiz

1. Sum up Colorado Hospitality using only 6 words.

2. A fishing rod is not a pole. Explain.

3. When greeting our guests it is customary to give them a:

A. Chest bump

B. Firm handshake

C. Big bear hug

D. Fist pound

E. Whatever you think they are comfortable with.

4. You should always ___________ what our guests’ desires are.

A. Guess

B. Anticipate

C. Not care

5. Are there any bad days allowed at Eleven?

A. Yes

B. No

6. What’s the “Whipping Post”?

A. An Allman Brothers song

B. How we discipline unruly guests

C. The bar at Scarp Ridge Lodge

D. A and C

DISCLAIMER : We do not take this test seriously. The only thing we test here are your limits.

be ready at any time to answer these questions.

56CURRENT LOCATION: Quiz Page 57