ELINCHROM LTD Corporate Logo Guide

Below please find different versions of the updated EL-Logo.The Elinchrom Logo is available in all formats and sizes, with and without Swiss flag, with black and white backgrounds or transparent.

Layout Version:Use only the new Elinchrom Logos from now and replace, update your websites as soon as possible.The complete EL-Logo-Works please download from our (new) elinchrom.com web server, with the access data you received some time ago:

Horizontal

Horizontal

Horizontal

Vertical

Vertical

the horizontal and the vertical

without flag

black background

We have two version with or without background (transparent background). Warning when you use logo without background. The logo must be appear cleary on the background. the contrast need to be as stronger as possible.

The minimum space that should surround any logo is equal to the height of the “L” of the elinchrom.the space between graphic logo, elinchrom name and the swiss flag is egual to the with of the “L”.

With Background

Without Backgroundgood contrast

because negative

Without Backgroundbad contrast

Background

Space and Proportion

1L1L

1L

1L

1L

1.5L

1L

1L

1L

1L

1L

RGB: 68 68 68CMYK: 67 60 59 44#444444

RGB: 237 28 36CMYK: 0 100 100 0#ed1c24Pantone 485ral3020

RGB: 109 110 113CMYK: 0 0 0 70#6d6e71

RGB: 0 0 0CMYK: 90 60 30 100#000000ral 9005

RGB: 255 255 255CMYK: 0 0 0 0Ral 9016

WEB GREY SWISS RED SWISS GREY BLACK CMJN Blanc

The color mode depends of the media use.

PRINTA real good resolution is required (300dpi) and the color mode is CMYK.

WEBLow resolution is required (72dpi) for screen with small file size. The color mode is RGB.

GREYFor all monochrome-greyscale printing use.

We have somes diffences between all formats. their use depends on the use and their purpose.They can be resized, but no other alterations may be made.

.epsvectorize format. the logo can be resized infinitely.

more information: http://en.wikipedia.org/wiki/Encapsulated_PostScript

.tifBitmap format. Good resolution and good quality image (no compression)

more information: http://en.wikipedia.org/wiki/Tif

.jpgBitmap format with compression. The file size is small but will lose a lot of quality. The resolution is fix. We have on the server 4 version (width 1024px, 800px, 400px and 150px)If you don’t know how to change the resolution for a special use, please ask us, we make work it for you.

more information: http://en.wikipedia.org/wiki/Jpeg

Color mode and resolution

File Format

Color references

.eps .eps.jpg (300dpi) .jpg

There is no maximum or minimum scale for elinchrom logo. However, the logo should not be enlarged to a size that compromises the graphical integrity of the logo.

FOR PRINT : LOGO .ai or .eps or JPG 300 dpi (CAREFUL NOT TO ENLARGE)FOR WEB : JPG 72 dpi (CAREFUL NOT TO ENLARGE)

Explanation of the file names: EL-logo -Version -BgColor -TextColor -W i thFlag -Year -ColorMode -Resolut ion .F i leFormat

right72 dpi

300 dpi

wrong

too small

too small

too small

jpg 72dpi jpg 300dpi

wrong because enlargejpg 72dpi

5.3 cm2 inch

Scale