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Introduction Objectives Programme Concept Programme Processes Programme Structure & Schedule Criteria for Qualification Applicant’s Picture Specifications Benefits of Contesting Benefits for the Winner Media Partners Benefits to the Media Partners Press Conference
Impact85 Marketing & Communication ® 2008
Page Outline (cont’d)
The Organisers Target Sponsors Sponsorship Structures and Opportunities Benefits of Sponsorship Letter of Agreement for Sponsorship Appendix Key Expertise
This is the first proposal submitted to sponsors based entirely on the Elite Model Reality TV Show. The objective is to develop a partnership with organizations using the tools of marketing and publicity for both parties’ benefits.
Elite Model Reality TV Nigeria©
Impact85 Marketing & Communication ® 2008
About The Show
The Elite Model Reality TV show aimed at bringing together different models from all parts of the federation in a contest that will produce the Elite model of the year that will represent Nigeria in the International Annual Elite Model Look competition in Paris. The contest is scheduled to run for a period of six weeks within which the winner will emerge.
The Elite Model Reality TV show is being organized by Beth models, a Nigerian based modelling agency in conjunction with Elite model UK; one of the greatest modelling networks in the world, with thirty-six (36) agencies across the five continents and over eight hundred (800) top models currently under contract. Created in 1983, the Elite Model Look competition is the largest, most glamorous, and most prestigious modelling contest of its kind.
Impact85 Marketing & Communication ® 2008
More About The Show
The Elite Model Reality TV show is the first of its kind in Nigeria. The show is a talent hunt aimed at scouting, discovering, and gearing young women between the ages of 16 to 22 that want to make a career in the modelling world.
Our primary aim is to make the dreams of these young women a reality by giving them the orientation and encouragement needed to keep them focused in a reality show setting.
Impact85 Marketing & Communication ® 2008
What We Hope to Achieve
To bring together models from across the federation in a contest that will produce one national winner, who will represent Nigeria in the International Annual Elite Model Look competition in Paris.
To introduce a whole new dimension to the social and tourism sectors of the country.
To uplift the emotional journey of young hopefuls to become tomorrows’ supermodels.
To discover, nurture and promote new faces for the Nigerian beauty and modelling world.
To provide measurable excitement for Nigerian TV Viewers Provide cost saving opportunities for brands and advertisers on their
advertising and branding spend.
Impact85 Marketing & Communication ® 2008
The Show: The Reality Concept
There are talented models out there who haven’t been discovered yet, young ladies whose dreams are to become renowned models. Whose ultimate dreams are to make a significant impact in the international arena. We’ve decided to make dreams come true!
The reality show comes with the adventure of a life time full of exciting times and mysterious challenges with an unknown outcome. This experience will truly be life changing for all involved, and at the end of the adventure will emerge one ultimate winner, winning one ultimate prize.
Impact85 Marketing & Communication ® 2008
Programme: The Reality Concept (cont’d)
The concept of this show does not rest on discovering outward beauty, it goes further by delving into the personal and psychological elements of the contestants’ lives including but not limited to intellect, temperament, staying power, weaknesses and so on. We will groom these young girls preparing them for the tough world that is modelling, present them to the general public as well as our in-house judges to pick the Elite Model of the year.
What we came up with is an amazing idea of a modelling TV show that will captivate the public especially the younger generation, our concept is tagged the Elite Model Reality TV show Nigeria: simply because it is targeted at producing the Elite Model who will represent Nigeria in the Elite model Look, an international modelling competition in Paris.
Impact85 Marketing & Communication ® 2008
Structure & Processes
Winner Emerges Elite Model of the
Year
Stage 1: Purchase & Submission of
Registration Forms
Stage 2: Regional Audition of all
contestants reducing the no to 24
Stage 3: Further screening of
contestants to 12
Stage 4: Public voting for 6 favourites
contestants thru sms & internet
Stage 5: The 6 contestants made it
into the house
Stage 6: 3rd weeks with 3 girls evicted & 3 girls left for the next
task
Stage 7: Last 3 girls, ready for their next
task abroad
Stage 8: Two girls evicted and the last girl emerges winner
Impact85 Marketing & Communication ® 2008
Structure & Schedule
Stage 1: There will be a regional audition in four major states in Nigeria, auditioning date, time and location will be communicated to all applicants through their e-mail addresses. This is aimed at reducing the number of contestants to twenty four (24).
The contest will be in eight major parts.
Interested models are to indicate interest by purchasing the application forms which invariably makes them eligible to contest. Once the application is closed, the show starts.
Impact85 Marketing & Communication ® 2008
Structure & Schedule (cont’d)
Stage 3: Our aim is to further reduce the number of contestants by half and this will be achieved through public opinions. Pictures and profiles of all twelve (12) applicants will be published in all our sponsoring media newspapers, displayed on the internet and constant advert placements via television and radio. The public will have the opportunity to vote for their favourites contestants via text messaging and the internet.
Stage 4: Finally, this is the kick-off stage where the public chosen six (6) favourites make it into the house to start the contest, our aim is to produce one Elite model of the year and to do this we will have to create avenues for the contestants to be evicted. Various tasks and challenges will be created daily and the weakest of all the in-mates get evicted on a weekly basis.
Impact85 Marketing & Communication ® 2008
Stage 5: The third week into the contests. It is expected that three girls would have been evicted from the house, leaving three girls behind to continue with the contest of rigorous tasks and challenges.
It is important to state that at this stage the tasks gets tougher and more technical.
Stage 6: The next tasks for the last three housemates will be conducted outside the country. This is to expose the housemates to new cultures and the world around them. They are expected to stay two weeks outside the country and complete their tasks.
Impact85 Marketing & Communication ® 2008
Structure & Schedule (cont’d)
Stage 7:
The last girl standing emerges the Elite Model of the Year and she emerges the ultimate winner, winning the ultimate grand prize.
Impact85 Marketing & Communication ® 2008
Criteria for Qualification
To qualify for the contest, contestants are expected to meet the Following requirements:
Purchase of registration form which makes them eligible to contest. Should be between the age of 16 – 22 years old Must be physically fit, in excellent physical and mental health Must be at least 5ft 8 inches tall.
Impact85 Marketing & Communication ® 2008
Applicant’s Picture Specifications
Professional Pictures are NOT necessary We want to see NATURAL photos where we can see your bone structure. The photo submitted alongside your application needs to be a FRONT FACING
headshot. Try to RELAX your face, do not smile or pout! Keep hair as natural as possible, and must be swept back away from the face. Please DO-NOT wear make-up or any accessories etc. In a side profile we need to see the jaw line, hair needs to be kept away from
the face. Photo's need to be in COLOUR with no digital enhancements or re-touching. Do not submit a body shot, we will contact you if necessary. Avoid wearing baggy clothes and simply stand up straight with your shoulders
back.
Impact85 Marketing & Communication ® 2008
Benefits of contesting
High level of exposure in Nigeria A chance to live your dream Rub shoulders with celebrity Win great prizes
Impact85 Marketing & Communication ® 2008
Benefits to the Winner
High level of exposure in the Modelling world Opportunity to participate in the Elite Model Look competition in Paris A brand new Car Cash prize of N1m Free trip to South Africa or Paris One year modelling contract for a prestigious magazine Front cover appearance on any notable magazine
Impact85 Marketing & Communication ® 2008
Target Sponsors
Telecommunication Telecoms operator Government (Min. of Trade &
Investment, Min. of Tourism) The Media Houses Airlines Operators Hospitality Industry (Hotels, Resorts
etc)
Financial Institutions Automobile Companies Breweries Oil & Gas Industry Manufacturing Food & Beverages Fashion Industries
Impact85 Marketing & Communication ® 2008
Sponsorship Structure and Opportunities
The sponsorship opportunities for this groundbreaking event are numerous. All finalized sponsorship agreements with Beth Modelling Agency and Impact85 Marketing & Communication Nigeria Limited will also be sent to Elite Model Look for approval.
Impact85 Marketing & Communication ® 2008
Benefits of Sponsorship:
Top billing on all advertising activities.
Branded T-shirt with sponsors’ name and logo.
Branded carrier bags with sponsors’ name and logo.
Sponsors’ name and logo on all innovative gift packages.
Named as principal sponsor in the Elite Reality TV Show.
Sponsors’ name and logo on website.
Event venue branding with sponsors’ name and logo.
Name and logo on all press releases.
Sponsored Marketing Director or Managing Director will close the event and present the winner with her benefits.
Impact85 Marketing & Communication ® 2008
Benefits of Sponsorship (cont’d)
Sponsorship brand building and awareness Media exposure Complimentary framed art poster Sponsor will have the opportunity to reach out to the most active target
market Increase mind share of the company’s product
Impact85 Marketing & Communication ® 2008
Sponsorship Fee Sponsorship fee is N200,000,000.00 (Two Hundred Million Naira)
If interested, please contact the management agency, Impact85 Marketing & Communication Nigeria Limited on any of our telephone numbers and we will provide you with all the relevant information needed for your organization to become the sponsor of the Elite Model Reality TV Show.
Impact85 Marketing & Communication ® 2008
Media Partners
The media partners here refer to print media that will give publicity to the show. The media channels in print are:
ThisDay newspaper ThisDay Style Guardian Newspaper City People magazine True Love Magazine Genevieve Magazine Ovation Magazine
Impact85 Marketing & Communication ® 2008
Media Partners- Audio
This refers to the radio stations that will give quality and constant advertisement and also generate awareness of the programme. The following are radio stations to be used nationwide:
Cool FM Rhythm FM Ray power Star FM Cosmo FM – Enugu BCA – Abia
Plateau Radio – FM Hot FM – Abuja Treasure FM - PH Kano Radio FM Prime FM – Kaduna CRBC FM – Calabar
Impact85 Marketing & Communication ® 2008
Media Partners- Audio-visual
This refers to the various stations that will air the show both locally and internationally.
DSTV NTA AIT
Impact85 Marketing & Communication ® 2008
Benefits to Media Partners
The media partners get the following benefits:
Sponsors’ name or logo on promotional brochure
Display your pop-up stand at the venue of the event
Right to be named media partner on all promotional materials including website
Impact85 Marketing & Communication ® 2008
Media Partners Sponsorship
Consistent and regular use of medium to promote event.
Discounted rate on all advert placements
Good positioning on all print media
Quality prints of all adverts
Impact85 Marketing & Communication ® 2008
Press Conference
Press conferences will be held between the host, Beth Model Agency and various media houses. The major objective of this is for the public to hear first-hand information about the show from the inception to completion.
Impact85 Marketing & Communication ® 2008
Our Contact Details
Impact85 Nigeria Limited ABB House 46 Industrial Avenue Ilupeju - Lagos. GSM Numbers: (234) 8085322001 – 2 Land Phone: (234) 1 8504191 E-mail: [email protected]
Impact85 Marketing & Communication ® 2008