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ella eval 2

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EVALUATION QUESTION TWO: ‘How effective is the combination of your main product and ancillary texts?’
Transcript

EVALUATION QUESTION TWO:

‘How effective is the

combination of your main

product and ancillary texts?’

ANCILLARY TEXTSSo our main product was obviously the music video. It is the

biggest proportion of our brief we spent the relative proportion

of our time producing it.

The whole point of the music video was to compliment the

song and help promote it. We went about this by creating

an indie, storyline based music video which brought up

issues audiences may have faced or experienced in their

life. We knew a lot of people could connect to relationship

issues, and we hoped our video brought out emotions and

thoughts within it.

After the video we had to create a Digi pack and a

website page, again that would promote the

band/artist. We wanted these to continue some of the

themes of the video and song . We also wanted these

to look as professional as possible, looking like other

indie Digi packs and websites.

WHAT IS A DIGI PACK?

Digipack style packaging is often used for Cd

singles or special editions of cd albums, digipacks

usually consist of a gatefold(book-style) paperboard

or card stock outer binding, with one or more plastic

trays capable of holding a cd.

The front of the digipack will have some aspect of what the artist

represent, and what their predominate genre is. The digi pack will most

likely embody and theme a message about the artists image. This links to

emphasizing the artists brand image which increases the popularity of the

artist. The digipack also exemplifies the artistic and creative approach the

artist is taking throughout the music. For example if there is some

futuristic idealism conveyed in the lyrics or the visuals in the music video,

then the front cover wouldn't be very contemporary, but more obscure and

abstract. All aspects of the digi pack, brand image and music video are all

interwoven together.

HOW DOES THE DIGI PACK BENEFIT THE ARTIST?

Digipacks benefit the artist and their music as its

promotional aspect of the music industry which helps

bring awareness to the artist thus selling the artist

and encouraging consumers to buy and listen to their

music.

GROUP TO INDIVIDUAL WORK:

From working in a group on the music video, we were able to bring

our ideas together, however working together the video didn't look

divided with two different ideas we managed to work successfully as

a group to create a video that was relevant and flowed well.

However working individually was more of a challenge as we couldn't

rely on another person to incorporate they're ideas or thoughts into

the task, I myself had to plan out the design what it will look like and

why this might be effective however I think I succeeded in this path

as I managed to crated a very well combined music video Digi pack

and website.

HOW DO MY THREE MEDIA TEXTS L INK TOGETHER?

My aim throughout the process of constructing my main and ancillary texts was to keep all

three of the texts connected to each other, in order to make clear that all three were linked

not only in terms of their purpose, but also through their design, target audience, and the

closeness of the texts to realistic media products(something already discussed in question

one.) Obviously throughout each of the texts the branding of the texts had to Remain the same or similar, to build up a sense of brand awareness for artist s album and website page, tried to use similar texts for the artists name across all three texts, however I feel the website page and digi pack have more similarities than the main product itself as the website and digi pack look more modern and don’t contain the Same retro and vintage feel to them. Nevertheless I feel this works as it gives the artist a style and character which can relate to a wider audience.

Alongside this there were a number of other

elements used across the texts that were kept

consistent, in order to help with identification

and to provide a sense of continuity over each

of the texts. These included…

ARTISTS IMAGE

SIDE BY SIDE COMPARISON:

John Newmans album cover compared to my own…

MY DIGI PACK:

For my digipack I focused a lot on the individual images that I wanted to use, I

arranged a photo-shoot with barney the 'artist' who played in our music video, I used

a fish eye lens camera to create obscure effects and make it look more visually

interesting I also did a lot of editing on the images to stick to the themes. As you can

see my digi pack follows the theme of the black and white bold writing, I was trying

to modernize his soul pop genre and at the same time keep it simple, and pop genre. I

also kept the dark backgrounds so the white writing could show up. The serious pose

in the photographs makes the artist look powerful and confident but also the album

isn't an up beat happy album its about a bad relationship therefore, bright colors are

not necessary. Overall our digipack matches and compliments the video and song

very well, and is therefore very effective. We are very pleased with this outcome.

SOFTWARE USED:

The softwares I used to create my website page

was an online website called wix, which allowed me

to design and create m y own website freely. I then

used coral photo paint and adobe photoshop and

Paint to create my digipack, this was very fiddly as I

wasn’t that confident using coral photo paint but I

managed to create a digi pack In the end.

WHY MAKE A WEBSITE?

Also used as a promotion and to gain information about the artists,

when gigs are, and contact information, also makes it more realistic

and as a combination works really well to promote the artists song.

As I did with my digipack I wanted my website to mirror the vintage

and black and white theme. I also wanted to use pictures of the

artist and of the band as I hadn't done that much up to this point,

and it is often done by real media products. This would also give

the website bit of a personal touch, using images of Barney, and

would perhaps give the audience a better connected feeling.

After using adobe photoshop and wix (website maker), we added .Photographs, people could follow up about the artist, also my digipack website and music video all illustrate images of the artist in some way, this helps with promoting and branding my artist as the audience are exposed to a strong image that will become familiar to them. .Vintage and modern feel- keeping to the same themes portraying the artists genre, gathering that particular audience. Abstract and alternative images, attract the audience’s.Contact information and tour dates so people could purchase tickets for the tour etc.

I think that all of this information together proved very effective with many saying, questioning, that looking at both digipack and the website, they suited the song and video very well and that they would defiantly consider buying the product. Success!

RESEARCH AND INSPIRATIONS:

To create a coherent marketing package I first investigated relevant genre

based digi packs and websites, to gain inspiration an idea of how they look. I

firstly had a look at john Newmans album covers I took into consideration the

printed, strong black and white images of his face on the front cover, he is

looking directly into the camera again this allows the audience to connect and

we gain a male gaze.When I first looked at it I thought the layout and patterns on the front cover where very 1940's 'Gatsby style' and 'retro' however the black and white image of him drew you away from that and almost modernized it as a pop genre. Overall john Newman's style and look is very retro and alternative therefore his music, and advertisements demonstrate his individuality. Within my digipack I really wanted to express the artists character and emotion through the photographs and allow a style come through to the audience.

Justin Timberlake, and examples digi packs where also inspirations when makingMy own as I was drawn to the simplicity and the use of simple black and white Color scheme and the littering fonts. Also how the images are medium close upsAnd showing off the ‘male gaze’ drawing the audience in.


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