ELLIOT MIST DIGITAL MARKETING PORTFOLIO

click me

THE NUMBERS• MiningPeople.com.au: Directly responsible for executing and managing online

marketing campaigns resulting in 7,433 new signups in year 1 (Jan 2011 to Dec 2011). Almost doubled this acquisition rate the following year (Jan 2012 to Dec 2012) with 12,979 registrations. Also generated 33,422 new email subscribers across the two year period.

• MiningSalaries.com.au: Directly responsible for executing and managing online marketing campaigns resulting in 1,806 new users in year 1 (Jan 2011 to Dec 2011). The following year (Jan 2012 to Dec 2012), acquired another 5,239 new users resulting in a 290% growth year on year.

• fifobids.com.au: Directly responsible for executing and managing email marketing campaigns resulting in user profile completion to go from an average of 52.1% to 59. 5% in a 3 month period (Feb 2013 to Apr2013). In the same 3 month period, number of users went from 33,855 to 42,234 resulting in a +25% growth.

FACEBOOK MARKETING• In a 3 month period, reached 218,282

potential customers on Facebook using creative post’s

• In a 3 month period, engaged (clicks, comments, shares) over 8,200 potential customers

• In a 3 month period, budgeted and managed over $3000 worth of advertising spend on promoted Facebook posts

• In a 3 month period, strategised, managed and implemented over 50 Facebook posts (Examples to the right)

IN THE MEDIA

Text

The number of new workers signing up for candidate auction website FIFObids more than doubled in April.

Some 3,532 new workers signed up to the site in April, up from 1,695 in March, which took the total number of workers in its database to 40,185.

The biggest sequential increase was in Queensland, where the total candidate pool increased 18% to 6,009, followed by Victoria (up 8.6% to 4,020), NSW (up 8.1% to 4,280), and WA (up 7.9% to 13,965).

ShortList.net.au article (paywall)I worked with FIFObids.com.au from Feb to May

SEARCH• Managed in total over $70,000 in Google

Adwords spend

• Keyword strategy, budget strategy, implementation and maintained over 6 Adwords campaigns for various web properties. Used conversion tracking where possible

• In a 12 month period, generated over 7000 leads directly from a Google Adwords campaign

• Came runner-up at Edith Cowan University in the official “2010 Google Online Marketing Challenge”. Was team captain and won the “best blog” category

CONTENT MARKETING• Created a Wordpress blog MPi LIFE to

engage a database of 20,000 bluecollar miners

• Created a personal blog for the Managing Director to help him engage with other executives

• Managed 6 writers to create over 80 articles and engagement campaigns to push through the blog and company social channels

• KPI’s include engagement metrics such as number of comments per post, Job applications on company website from referral traffic and page views for each post

TESTIMONIAL

Text

Elliot has been instrumental in setting up our On-line Marketing platforms and as a result of many of Elliot’s marketing initiatives we have found an increase in our active candidate base. Elliot listens well, is quick on the uptake for a new industry and new systems and added value very quickly.

I have personally found him to be a very inspiring and motivating young man and I am sure many on our team would agree.

Sue HeatherBusiness Services Manager @ Mining People International

EMAIL MARKETING

• Have used email and content marketing effectively to engage over 90,000 unique recipients (B2C)

• Have used email and content marketing effectively to engage over 15,000 unique recipients (B2B)

• Strategised and managed over 260 email marketing campaigns

• measured and reported metrics such as open rates & click through rates influenced subject lines and send times

EMAIL TEMPLATE 1

Clear call to actions

Using images as a communication

tool

Clear headlines

“On-brand” look and feel

Integrating Social Channels

with email

EMAIL TEMPLATE 2

A clear call to action

Engaging headline

Mobile Friendly HTML

sidebars

Using images as a communication

tool

TESTIMONIAL

Text

Elliot is a forward-thinking marketer doing a great job at Mining People International creating brand awareness and meaningful client connections. I’ve been working with Elliot in particular to add consistency and purpose to a range of communications, and he always provides intelligent instruction and thoughtful feedback. He’s also been championing new technologies like online document collaboration, which paves the way for his efficient approach to a busy portfolio. Not only this, but he’s an easy going fellow who likes to have a chat and share a bit of himself, which makes him great to work with. I recommend Elliot highly.

Adam FinlayWriting, editing and content analysis specialist

EMAIL TEMPLATE 3

Using custom merge tags creates a tailored

message for the recipient

Mobile Friendly HTML

templates

Using images as a communication

tool

EMAIL TEMPLATE 4

SPAM compliance

Headline and engaging copy

Employee Branding

Clear CTA headlines

TESTIMONIAL

Text

Elliot has an infectious passion for his online marketing industry and a huge knowledge and energy which he pours into his creativity. With an amazing ability to understand corporate business needs incredibly quickly for his young years, he has given our company the online marketing exposure it needed bringing us closer to all our clients. A hands-on leader and mentor with a charming well-liked manner, Elliot educates himself constantly to be the best he can.

Sach CorbettBusiness Development Administrator @ Mining People international

DATA & ANALYTICS

• Have used Google Analytics to measure 5 website profiles.

• Identified metrics that matter to the business and exported to a monthly marketing report

• Trained key stake holders to be able to identify trends and insights within web analytics that matter to ROI

TECHNOLOGY• Integrated Google Docs into my employers company to enhance collaboration amongst

employees and external clients. Also used for project management between myself and management team

• GoTo Meeting, Mailchimp, BaseCamp project management software and Wordpress are some other cloud based technologies I’ve used and implemented into business processes