ELLIOT MIST EMAIL MARKETING PORTFOLIO

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EMAIL MARKETING

• Have used email and content marketing effectively to engage over 90,000 unique recipients (B2C)

• Have used email and content marketing effectively to engage over 15,000 unique recipients (B2B)

• Strategised and managed over 270 email marketing campaigns

• Measured and reported metrics such as open rates, click through rates and most importantly conversions using Google Analytics

Check out examples >>

PRODUCT PROMOTIONDate Sent: August 2012Number of recipients: 20,000 +Database Segment: each customer demographic had it’s own campaign and with it’s own relative subject line.

Business ObjectiveProduct promotion is about a simple, easy to follow call to action for the recipient. This email campaign used an image to help communicate and a clear call to action button.

Campaign Result• 3,000 new signups (conversions)• Open rates were on average 36.1% • Click through rates were on average 8.4%

PRODUCT PROMOTION

Business ObjectiveUsing images is a powerful way to communicate what the subject of the email. We also included Facebook as another great way to create engagement around the Footy Tipping Competition.

Campaign Result• 7,800+ signups (conversions)• Open rates were on average 41.5% • Click through rate was 9.3%

Date Sent: February 2013Number of recipients: 50,000 +Database Segment: N/A

RETENTION

Business ObjectiveBringing users back to a companies website to complete their profile is usually high on the marketing priority list with technology companies. This targeted email campaign was designed to achieve this.

Campaign Result• Open rate was 65.1% • Click through rate 18.9%

Date Sent: March 2013Number of recipients: 11,000 +Database Segment: To active users only

ENGAGEMENT

Business ObjectiveKeeping top of mind is always important for a company with a database of prospects and customers. This monthly newsletter engages readers with relative blog posts and promotions.

Campaign Result• Open rate was 55.1% • Click through rate 13.9%

Date Sent: May 2013Number of recipients: 35,000 +Database Segment: Sent to all users

ENGAGEMENT

Business ObjectivePromotions such as this one works great to engage a certain group of users or customers. This was the perfect promotion targeted towards the blue collar segment of our database.

Campaign Result• Open rate was 25% • Click through rate was 9%• Number of comments on blog post was 33

Date Sent: Oct 2012Number of recipients: 20,000 +Database Segment: Sent to blue collar demographics

SALES

Business ObjectiveA targeted and personal sales email like this is effective in driving action from leads. Conversion tracking can usually be set up within Google Analytics for a campaign like this which will prove ROI to stakeholders.

Campaign Result• Open rate was 61.8% • Click through rate was 32.9%

Date Sent: Dec 2012Number of recipients: 84Database Segment: Sent to one group of prospects

SALES

Business ObjectiveIt’s important for a sales team to leverage a social network like Linkedin. This creates another touch point for the sales representative and humanizes them in a way that a plain text email can’t do.

Campaign Result• Open rate was 63.1% • Click through rate was 43.6%

Date Sent: Oct 2012Number of recipients: 323Database Segment: Sent to one group of prospects