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Elliots Promotion

Date post: 08-Apr-2018
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    Elliot Talton(Diaboleek

    Makes forays into Ghana

    Presented By

    I-Promo Ltd.

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    Elliots Promotion

    Airplay on Radio n TV n Clubs

    Song review in Papers

    Press Ad/Leafl

    ets Interviews on radio

    Launch @ the Office

    Interview/Appearances on TV

    Performance on TV

    More Airplay across platforms

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    Media Airplay Strategy Elliott Talton known in music circles (U.S) as Diaboleek

    Is not known in Ghana

    In fact he is not known by Ghanaians as a U.S. musicstar like they do Tupac, Jay Z, Kanye West and like

    Therefore Diaboleeks songs must enjoy elaborateairplay here in Ghanaover period of3months; ideally

    Presenters must talk about him, who he is, what he hasdone sofar in the industry

    Vigorously and positively promote his music

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    Airplay in the Media

    Radio

    Y FM

    Joy FM

    Citi FM

    Hitz FM

    Atla

    ntis R

    ad

    io

    X FM

    Radio Gold

    Adom FM

    Radio Universe

    TV

    GTV

    TV3

    Metro TV

    E-TV

    Multi TV

    Skyy TV

    Net 2 TV

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    Clubs

    Similar airplay willbe considered for all the key clubs that attracttraffic

    DJs and presenters willbe encouraged to play Diaboleeks musicand promote him

    Once it catches on the next thing is to promote his coming to Ghana

    Especially his Clubbanger to that willmove the club crowd Wwwpyakule.com/abp/

    Cinderella

    Honeysuckle Aphrodisiac

    312

    Roxbury

    The Office

    Livingstones

    Venus Citizen Kofi

    Vanity

    Jokers

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    Press Publicity

    Write ups

    He willbe featured in all

    major newspapers

    particularly those withentertainment bias

    Write ups about Diaboleek;

    who he is

    A review ofhis songs

    Announcement of

    Diaboleeks visit and launch

    Print Ads

    Prelaunch teasers in the

    newspapers

    Toannounce Diaboleeks

    entrance

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    Newspapers

    Daily Graphic Entertainment page

    Daily Guide Entertainment page

    Graphic Showbiz P & P

    The Mirror

    Weekly Spectator

    Flex

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    Launch

    Diaboleek s arrival willbewellpublicised on allmedia; radio, TV and print

    DJ Black(Joy FM) to drive

    the process with the firstcall-in interview from theStates

    Diaboleek willimmediatelykick start his launch withinterviews set-up for him

    on all key radio stations Diaboleek will then be

    unveiled @ ReggieRockstones Office.

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    Interview Platforms

    Radio Y FM

    Mid-morning show

    Drive Time

    Saturday morning

    Joy FM Drive Time

    DJ Black(House Party/Weekend Warmer)

    Citi FM Brunch in the city

    Hitz FM

    Atlantis Radio

    X FM

    Radio Gold

    Adom FM

    Radio Universe

    TV

    GTV BFS

    GTV Rhthym

    TV3 Prime-I

    ETV Celebrity Nite show

    ETV Awake

    TV Africa Rundown

    Metro TV- Tigo Allo

    Net 2-

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    Appearance

    TV3 - Music Music

    Sounds Splash

    Ghana Music Awards?

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    POS material

    A2/A1 posters is proposed tobe splash around

    in the city.

    In publi

    ca

    nd traffi

    ca

    rea

    sa

    ndall

    tertia

    ryinstitutions

    T-shirts willbe designed and produced in a

    more trendy way that willmake it amust wear

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    Estimated Budget

    GHC

    Publicity - 5,000.00

    Print Features - 1,300.00

    Print Ads - 2,500.00

    Interviews - 2,500.00

    Launch - 8,500.00

    POS - 5,000.00

    Total Budget - 24,800.00

    Service Charge(15%) - 3,720.00

    Grand Total 25,520.00

    Total in USD 17,832.00

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    Thank You


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