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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Eloqua Expert Services
Thomas Reyto Managing Principal Consultant Oracle Marketing Cloud, Digital Services November 3rd, 2014
Oracle Confidential – Internal/Restricted/Highly Restricted
Overview
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Thomas Reyto Managing Principal Consultant, EMEA Eloqua Expert, Oracle Marketing Cloud
Oracle Confidential – Internal/Restricted/Highly Restricted 2
• Started with Eloqua / Oracle in April 2011 • Recently relocated from Toronto, Canada to London to
build the EMEA Eloqua Expert Service and Expert Team • Extensive project and client experience, recently
including: • Symantec; HomeAway; HSBC; Thomson Reuters;
UBM; Avaya; Philips; MLSE • Contact Details:
• Email – [email protected] • Tel: + 442075626710
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Program Agenda
Eloqua Expert Service Overview
Eloqua Expert SKUs
Helpful Resources
Where we are and what’s next…
Q&A
1
2
3
4
5
Oracle Confidential – Internal/Restricted/Highly Restricted 3
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Eloqua Expert – The North American Story
Oracle Confidential – Internal/Restricted/Highly Restricted 4
• Eloqua Expert started in North America over 2 years ago and has experienced incredible success and growth. We have services over 350 logos to date.
• The Service provides great value to clients of all sizes • Provides the strategic, education/training, configuration and technical services
that enables our customers to succeed at modern marketing • Incredible retention numbers, helping our client succeed
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Eloqua Expert
Oracle Confidential – Internal/Restricted/Highly Restricted 5
Advisory & Best Practice
Training &
Education
Configuration
& Technical
Post Implementation Service
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Eloqua Expert Services include:
Oracle Confidential – Internal/Restricted/Highly Restricted 6
Configuration & Technical Working as an
extension of the client team to assist
with functional execution
Examples of work: • Configure email templates, forms and landing pages • Design, configure and optimize nurture programs • Design, configure and optimize Lead Scoring • Design, configure and optimize campaign and program workflows • Design and configuring data standardization programs • Configure Cloud Connectors • Optimize CRM integrations and lead management processes
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Eloqua Expert Services include:
Oracle Confidential – Internal/Restricted/Highly Restricted 7
Training & Education
Augmenting our clients’ skillset to
support enablement and adoption
Examples of work: • How to optimize segmentation and enhance ‘right message at right
time’ strategy • How to create reports – extending Insights with Analyzer • How to run A/B Split testing scenarios • How to implement Dynamic Content design to create more
targeted messaging • How to Troubleshoot Your CRM Integration
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Eloqua Expert Services include:
Oracle Confidential – Internal/Restricted/Highly Restricted 8
Advisory & Best Practice
Providing best practice approach to marketing operations
and practices
Examples of work: • System audits and health checks • Improve reporting & trends in benchmark metrics • Improving email deliverability • Sales enablement adoption • Campaign optimization strategies • Buyers Journey, content Mapping and persona • Strategic analysis and development of workflows and processes
based on best practices • Strengthen your demand center to successfully govern and roll out
Marketing Automation within the organization
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Experience Counts The Typical Profile of an Expert Consultant
• Extensive experience in cutting edge digital marketing
• Previous success and experience in leveraging Marketing Automation as a consultant or client
• Proficient and Certified Eloqua User
• Experienced at working with all levels of the organization in demonstrating success in the tool
• Understands and listens to the pulse of the modern marketer – is active in the marketing community
• Is a champion and advocate of the Oracle Marketing Cloud
Oracle Confidential – Internal/Restricted/Highly Restricted 9
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
What we don’t do
• Create content or creative
• Create or edit any HTML, JavaScript, CSS, or images
• API development, design, maintenance
• Custom (non Eloqua) report creation
• CRM development or management
• Send email campaigns (hitting "send" button) or activate programs that are designed to send email
• We currently provide the service in English (this will change in 2015)
Oracle Confidential – Internal/Restricted/Highly Restricted 10
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Expert Services SKUs There is no need for SOWs
Hours Per Week Initial Term (Minimum)
Part # Cost
Expert Concierge 15 3 Months B74201 €35,500
Expert (Standard) 3 3 Months B74200 €7,100
Oracle Confidential – Internal/Restricted/Highly Restricted 11
Notes: • Unused hours can not be carried over to following week • Minimum three month commitment • Renewal terms available in increments of 3 months
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Eloqua Expert – The EMEA Story
Oracle Confidential – Internal/Restricted/Highly Restricted 12
• Eloqua Expert EMEA is currently servicing 3 EMEA based clients • We are growing! Open head count, offers out to two candidates
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Helpful Resources
• Eloqua Expert Data Sheet
• See Eloqua Professional Services SKU descriptions
• Let me help you
– Always happy to meet with prospects and current clients to support you with the discussion
Oracle Confidential – Internal/Restricted/Highly Restricted 13
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Questions
Questions?
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