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Eloqua; Modern Marketing

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Modern Marketing July 2013
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Page 1: Eloqua; Modern Marketing

Modern Marketing

July 2013

Page 2: Eloqua; Modern Marketing

MODERN MARKETING CHALLENGES

Page 3: Eloqua; Modern Marketing

Four out of five CMOs anticipate a high or very high level of complexity over the next five years

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but only half feel ready to handle it.*

Page 5: Eloqua; Modern Marketing

Engaging your customer is harder than ever

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Forget traditional approaches

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No longer a clean hand-off between sales and marketing

Page 8: Eloqua; Modern Marketing

Source: Scott Brinker, chiefmartec.com

A flood of new marketing tools

Page 9: Eloqua; Modern Marketing

“We’re drowning in data. What we lack are true insights.”

Interaction and effectiveness unclear

*IBM Institute for Business Value 2011 Global CMO Study

Page 10: Eloqua; Modern Marketing

ROI is no longer optional

Measuring ROI is the Top Priority among Marketing executives

But few have well-defined marketing performance metrics

*Aberdeen Group, Sales and Marketing Alignment, Dec. 2011

Page 11: Eloqua; Modern Marketing

The way your prospects think has changed

Page 12: Eloqua; Modern Marketing
Page 13: Eloqua; Modern Marketing

Customer Profile – Score and treat accordingly

Engaged but not transacting

One-time buyer

Occasional

Semi-regular

Loyal

Profile

Eng

agem

ent

D CBA

43

21

Telesales or emailConversion Campaigns

Pass to Sales

NurtureOr Reject

Page 14: Eloqua; Modern Marketing

Platform

Page 15: Eloqua; Modern Marketing

Eloqua Platform Overview

Page 16: Eloqua; Modern Marketing

MARKETING AUTOMATION / SALES ENABLEMENT

SalesEnablement

Targeting &Segmentation

CampaignAutomation

LeadNurturing

LeadScoring

SocialMedia

EmailMarketing

EventManagement

DataManagement

Campaign & TacticsMeasurement

Eloqua Platform Overview

Page 17: Eloqua; Modern Marketing

Solution overview

Marketing Database

“one view of the truth”

CRM Database “gold standard”

Email, SMS, DM

Web site known & unknown visitors

Page views and web site form submissions

SFDC data integrated with eloqua

Qualified leads passed back to SFDC

Page 19: Eloqua; Modern Marketing

We work hard to drive your success

• Smart Start implementation process focused on best practice, designed to get you up and running quickly

• Learn and share with the community at www.topliners.com

• We share market leading best practices with out customers via our customer success coaching programme & eloqua University

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CRM Integration

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Logical solution

Marketing Database

“one view of the truth”Your web site(s)

External lists, data sources & 3rd party

services

Master record

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“Digital body language” via Prospect Profiler

Summarized prospect data presented in easy to read,

graphical format.

Easily customize the time horizon of activities shown.

Instantly be alerted when prospect visits your website

Page 23: Eloqua; Modern Marketing

Eloqua Demonstration

Page 24: Eloqua; Modern Marketing

Automated nurture campaigns

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Reporting: Closed Loop $ reports

Page 26: Eloqua; Modern Marketing

Campaign Performance Dashboards

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Thank You.


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