Add a

Data Scientistto your startup…

or call it

Quits#ELS2014

A service to read and discover digital books that

works on any device

#ELS2014

2. Have someone taking care of

your metrics

#ELS2014

3. Only measure what you truly care about

@justohidalgo

4. Beware vanity metrics…

… they may hide an awful truth

AARRR

Acquire Activate Retain Refer Get Revenue

SEO

SEM

Campaigns

Email

Blogs

…

Landing

Page

Product

Features

…

Content

(blogs,

articles,

…)

Emails

Alerts

…

Campaigns

Emails

…

Shopping

cart

Subscriptions

Lead Gen

…

traffic social business

@justohidalgo

Don’t be data-

driven…

… be data-

informed…

#ELS2014

… but VERY

DATA-

INFORMED!

#ELS2014

#ELS2014

DATA SCIENCE

SO EASY A CAVEMAN CAN DO IT

#ELS2014

AND NOW…

BUSINESS-SAVVY!!!

@justohidalgo

Yes, Data Science is a Frankenstein

monster… but start working on it…

#ELS2014

@justohidalgo

… or else…

Basics:

• DS vs Statistics, Mathematics, Engineering, …

• Main research, techniques, tools, etc.

• What can startups potentially achievewith DS?

Beyond:

• Can there be a Lean Data Scientistrole?

• How does it match the Build-Measure-Learn cycle (at startup full speed?)

• Should it be part of the tech team, product team, horizontal, …?

Workshop Goals

@justohidalgo

Join me at 11.30AM! ;)

@justohidalgo

Justo Hidalgojhidalgo@24symbols.com

Aula Mª Fdez. del

Amo (Planta Baja)

Resources

■ http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/

■ http://www.allenai.org/Content/Publications/Etzioni--Data_Scientists_Guide_to_Start-Ups.pdf

■ https://www.kaggle.com/

■ http://jeroenjanssens.com/2013/09/19/seven-command-line-tools-for-data-science.html

■ http://www.boozallen.com/content/dam/boozallen/media/file/The-Field-Guide-to-Data-Science.pdf

■ http://www.forbes.com/sites/gilpress/2013/05/28/a-very-short-history-of-data-science/

■ http://www.wolfram.com/data-science-platform/

■ Online courses:

• https://www.udacity.com/courses#!/data-science

• https://www.coursera.org/specialization/jhudatascience/

• https://www.datacamp.com/

Credits

■ http://www.flickr.com/photos/qualityandstyle/4628275080/

■ http://enpundit.s3.amazonaws.com/wp-content/uploads/2013/07/gym-teacher-yearbook-photo-1.jpg

■ http://nirvacana.com/thoughts/becoming-a-data-scientist/

■ http://rlv.zcache.com/little_unicorn_with_pink_mane_tie-r63d74334bf074562988a6286e0081cdb_v9whb_8byvr_324.jpg

■ http://www.thebigdatainsightgroup.com/site/sites/default/files/cloud24ii_0.jpg

■ https://www.flickr.com/photos/domiriel/6003445548