Unisem Electronics Pvt. Ltd.
About UNISEM Electronics
Established in 2009 with HQ in Bengaluru, India and subsidiary offices in Singapore and UAE.
Initially a Distributor and Manufacturer’s Representative in the ESDM (electronics system design and manufacturing) industry.
Unisem has currently evolved to offer Electronic Design and ODM (original design & manufacturing) services.
Founded by a group of veterans with more than 3 decades of experience in Semiconductor supply chain & Design
ISO 9001:2015 certified for both representation/distribution of electronic components as well as design and development of electronic products.
Ministry of Defence, Directorate of General of Quality Assurance (DGQA) approved vendor for select parts supply.
Organization Chart
Our Bouquet of Services
� Representative of US based Cornell Dubilier, one of the world’s leading capacitor manufacturers
� Role is to function as extended arm of the Principal – asset light & risk free
� Access to Tier 1 customers like Schneider/L&T, Bloom energy, ABB, Defence
� Also represents Garg Associates, India’s leading manufacturer of Teflon wires for space applications – ISRO key client
REPRESENTATIVE Unisem has distribution agreements with � World’s leading Connectivity solution
provider SIMCOM � Microchip � Skytraq � Semiconductor memory brand, XTX � GCT connectors � 2J Antennas � Ohmite � KEC � Heter
DISTRIBUTOR
� Design team with expertise in IOT/ Defence/Vehicle Tracking applications
� Microchip Design Partner � SIMCOM Design Partner � Unisem has designed multiple
products like vehicle tracking/asset tracking using
� Microchip as microcontroller & SIMCOM for connectivity
� Tie ups with EMS partners for prototyping of design and mass production
ODM SERVICES
Rep Business Model
Hardware Ecosystem in India is Under Developed
~11,000 start ups
~ only19% ie 2,100
Are Deep Tech start ups
Less than 10% of this are Hardware
Start ups
Only20-25% of hardware start ups
achieve success
Primary Challenges for Hardware Start ups/SME
Access to Funding Time to Market & Up scaling Ecosystem Support – even with prototype, finding a ODM / EMS
is difficult
Yet Growth Potential is very High Make in India promoting Innovation & Design Led Manufacturing
VC & Angel Investor Networks improving Access to Funding
Incubation & Accelerator Support
Value adding ODM Partner is the
key MISSING LINK
Electronics Design Market to Triple in 5
years $60 Billion
(FY25)
Electronics System Market to Double in 5
years $160 Billion
(FY25)
Indian ESDM Industry (FY 25)
$220 Billion
Providing an enabling ecosystem for Start up Designs THE ECOSYSTEM WE OFFER FOR STARTUPS
Rapid scale up from Point of Concept (PoC) to mass Production
Got an Idea!
Sign NDA
Share the concept
Help in Manufacturing of
Prototype
Optimizing of the BOM and
Prototyping
Unisem’s Assistance in achieving the
POC
Assistance in Fine Turning and
Testing
Procurement and Kitting for Mass
Production
Mass Production and Product
ready to Market
Value Proposition to Start ups :
Faster Time to Market
Increased Probability of Success
Reduces Loss of Time & Investments
Validated optimization of design and component build up
Easy access to manufacturing partners
Unique positioning gives our ODM business a competitive edge
Through its unique positioning, Unisem has
created a separate distinct marketplace for itself in the Indian ESDM
industry
Unisem’s Value Addition to Start ups:
� Saving in Time
� Reduction in Cost
� Betterment of Quality
Unisem – single stop solution combining all 3 services � Design � Prototyping � Mass Production
Component distributors Avnet / Arrow / element 14 Digikey
Design Services Providers Dexcel / Mirafa Technologies / Eds-India / Sysargus / Tronics Zone
EMS SGS Teknik / Dixon / SFO Technologies Kaynes Technology / Centum Electronics
Unisem’s unique
competitive positioning
Unisem’s ODM Services Bridges the Needs of Startups OPPORTUNITIES & WHAT WE OFFER
EMS partnerships for prototype and mass production support
Opportunities Arising from Growing base of Start ups
� Between 2014-2019, number of start ups has grown by 12-15% y-o-y.
� Hardware is the primary pain area and the cause for maximum failures
� Key hardware challenges faced by start ups - Failure happens in Design validation, Component Selection, procurement/ supply chain glitches, Production partner/ production process error
~9300 start ups; >1,600
deep tech start ups (2019)
20+ industry
verticals with active
start ups
Hardware start ups steadily increasing in
number
Most deep tech start ups in AI/ML, IoT,
Medtech, Agrotech, AV/ VR, Big Data, Blockchain
Unisem is uniquely positioned to offer start ups its ODM and manufacturing services including:
Access to experienced In-house design & engineering teams for design optimization & validation
BoM optimization & Component selection ensuring optimal quality and price
Unique positioning gives Unisem’s ODM business a competitive edge
Through its unique positioning, Unisem has
created a separate distinct marketplace for itself in the Indian ESDM
industry
Unisem’s Value Addition for Start ups:
� Saving in Time
� Reduction in Cost
� Betterment of Quality
Component distributors Avnet / Arrow / element 14 Digikey
Design Services Providers Dexcel / Mirafa Technologies / Eds-India / Sysargus / Tronics Zone
EMS SGS Teknik / Dixon / SFO Technologies Kaynes Technology / Centum Electronics
Unisem’s unique
competitive positioning
Unisem – single stop solution combining all 3 services � Has own component
distribution business � Inhouse design expertise � Established partnerships
with EMS
Unisem Authorized Lines
Unisem Strong Lines
Design
Unisem Design
CLIENT: MINISTRY OF DEFENCE
PROJECT BACKGROUND
Indian Army had procured 600 Scania trucks with 400 Bofors guns in late 1980s. The engine control unit
of the trucks have become faulty with parts becoming obsolete and vendor support had also ceased.
Since the trucks are mechanically still fit, the Indian Army wished to continue their usage by
correcting/replacing the faulty electronic units.
OUTCOME
105 vehicles fitted with Unisem’s solutions; 65 more under installation in 2021. 100 units to be supplied every subsequent year
UNISEM’S INDIGENOUS DESIGN/PRODUCT SOLUTION
Designed a “Freescale” microcontroller-based product with the team operating on site with the army regiment. This product was tested extensively in the field, approved and accepted for supply.
ODM SERVICES Defence – Logic Control Unit for Scania
PROJECT BACKGROUND
Designing a Smart Lock that can replace the need to carry multiple keys and ensure a highly impenetrable
locking solution for Banks, Jewellery stores, petrol pumps etc.
DESIGN STATUS
Design completed. POC Stage.
MARKET POTENTIAL
� Banks - as of 2019, India had more than 120,000 bank branches and over 2 lakh ATMs
� Jewelry stores – nearly 2.5 million jewelry stores in India
� Vehicles for state Excise departments used in beverage transportation. Approx. 35,000 vehicles
� Oil & Gas: 1,00,000 tankers nationwide Customs Dept.: Containers carrying import/export materials to and from factory to port Insurance Companies: Entire Logistics industries carrying costly goods
The one and only indigenous solution in the Market for smart locks in India
CLIENT: UNISEM ENGAGED BY A SYSTEM INTEGRATOR WHO CURRENTLY IMPORTS SMART LOCKS TO CREATE A “MADE IN INDIA” SOLUTION.
ODM SERVICES Retail / Security – Smart Lock
PROJECT BACKGROUND
Due to constant complaints of Fare refusal by Auto rickshaws & taxis, the Mumbai transport
commissioner’s office made it mandatory for all such public transport vehicles to have an electronic
display unit.
OUTCOME
First lot of 5000 deployed. Each of the 4 approved
vendors to install 1-1.5 lakh units.
UNISEM’S DESIGN SOLUTION
Unisem designed & developed this product & gained approval from Mumbai transport. The product also underwent testing & got certification from ARAI.
MARKET POTENTIAL
Unisem is one among 4 vendors & the market size is about 6 lakh vehicles across Maharashtra. Similar deployment in other states too presents a huge opportunity size
ODM SERVICES Mobility: Rooftop Indicator
CLIENT: MUMBAI TRANSPORT DEPARTMENT
ODM SERVICES IOT - Bluetooth Low Energy (BLE) Module
PROJECT BACKGROUND
All connected devices in an automated environment including mobile phones, tracking devices, connected cars, wearables, smart appliances, electric vehicles etc., all need a BLE module. Bluetooth is also at the core of all IOT (internet of things) devices which is the future. India currently depends solely on imports for BLE modules. Globally too there are only a handful of manufacturers of the BLE modules.
OUTCOME
Pilot implementations already
under test with various
electric vehicle makers.
UNISEM DESIGN SOLUTION
Collaborating with a global semiconductor major, ON Semiconductor, Unisem has designed India’s first indigenous BLE module.
MARKET POTENTIAL
BLE Beacons, on of the applications has a market potential of $30 Billion by 2025, growing at a CAGR of 50%. IOT spending in India in 2020 was $20 Billion and this is growing rapidly every year. Indian Electric vehicle market is expected to by over 10.5 billion units by 2025.
CLIENT: OWN IP; Product under MAKE IN INDIA scheme
ODM SERVICES Wearable : Project to be designed on MTK chipset
FEATURES:
a. Exact location inside the house.
b. Angular movement.
c. Accelerometer for movement alerts.
d. Alert on sudden fall.
e. Optional :Heart Rate /SPo2/Pulse etc.
Use Case:
• Senior Citizens
• School Children
• Different Abled
• Medical staff
Product under MAKE IN INDIA scheme
ODM SERVICES Dr. Safeclean SaniBox
FEATURES: • 1st strong line of defense for Homes / Offices / Clinics / Salons / Hospitals
/ Educational institutions. • IAPMO (US LAB) tested & certified for 14 varieties of common bacteria &
viruses. • Uses Signify ( Philips lighting)UVC lamp. Signify has successfully tested &
proven Germ neutralizing properties. • Quickly disinfect within 2 to 3 minutes groceries /mobile phones/ laptop/
currency/ office documents/ couriers. • Innovative Fabric + Fiber glass shell • 4 layer design • Imported UVC reflector sheet for optimum UVC coverage. • Smart Electronics, Microchip microcontroller based Design. • Power cut off on lid open (to avoid unintended exposure to harmful UVC). • Cost effective / low cost of acquisition
CLIENT: OWN IP; Product under MAKE IN INDIA scheme
SaniBox, a powerful, compact device that ensures full protection. Screens & neutralizes viruses & bacteria through proven UVC technology.
ODM SERVICES Unisem Projects
Product under MAKE IN INDIA scheme
Projects Done
1. E2E PCBA Partner for a Solar Inverter MNC
2. E2E Keyless Entry for India’s Largest Hotel Aggregator
3. E2E VTS device for a Manufacturer
4. E2E RoofTop for Mumbai Auto rickshaw
5. E2E AIS140 device for SI from Kolkata
6. Tone based payment device for a Google funded Company
7. Agri IoT project for a leading Agri company
Ongoing Projects
1. Consumer electronic product for a US based company
(1Mn in a year)
2. Unisem BLE 5.0 for Automotive OEM / Industrial
Application.
3. Wearable on SOC for Senior Citizen / School Children /
Medical Staff / Employees, etc.
Contacts
Bengaluru
Unisem Electronics Pvt Ltd No. 193, 18 A Main, 4th Cross
Road, 6th block, Koramangala, Bengaluru - 560095,
Karnataka, India
Phone: +91 80 41131829
Sharjah
Unisem Holdings (FZE) Saif Plaza Q1-090060/C,
Executive Suite, Sharjah International Free Zone,
Sharjah, UAE
Phone: +971 558708210 Phone: +971 558708210
Singapore
Unisem Electronics Pte Ltd 118, Aljunied Avenue 2,
#03-104, Singapore - 380118
Phone: +65 9745720
THANK YOU
UNISEM ELECTRONICS