E M A I L M A R K E T I N G1 0 T H I N G S Y O U P R O B A B LY D I D N ’ T K N O W A B O U T …

I C O N TA C T E S T I M AT E D T H AT T H E AV E R A G E R E T U R N O N E M A I L M A R K E T I N G W A S

$44.25F O R E V E R Y

$1S P E N T

– U N B O U N C E

“85% of people would rather provide an email for an ebook vs paying with a tweet”

S H O P P E R S W H O R E C E I V E E M A I L M A R K E T I N G …

… M A K E O R D E R S W H I C H A R E 4 4 % L A R G E R - I C O N TA C T

– I C O N TA C T

“Consumers who receive email marketing spend 83% more when shopping”

P E R S O N A L I Z E D E M A I L S I M P R O V E C L I C K - T H R O U G H R AT E S B Y 1 4 % , A N D C O N V E R S I O N R AT E S B Y 1 0 %

- I C O N TA C T

C O N S U M E R S W H O R E C E I V E E M A I L M A R K E T I N G O R D E R 2 8 % M O R E O F T E N

- I C O N TA C T

4 4 % O F E M A I L R E C I P I E N T S M A D E AT L E A S T 1 P U R C H A S E L A S T Y E A R B A S E D O N A P R O M O T I O N A L E M A I L

C O N V I N C E A N D C O N V E R T. C O M

E M A I L M A R K E T I N G S P E N D G R O W S

10%Y E A R

O V E R

Y E A R

F O R R E S T E R 2 0 1 1

– E X P E R I A N 2 0 1 2 Q 4 E M A I L B E N C H M A R K R E P O R T

“Monday emails had the highest revenue per email.”

– H U B S P O T " 2 0 1 3 S TAT E O F I N B O U N D M A R K E T I N G R E P O R T "

“U.S. inbound marketers spending more than $25K per year save an average of 13% in overall cost per

lead and more than $14 dollars for every new customer acquired versus those relying on

outbound strategies”

V I S I T M Y B L O G

C L I C K H E R E

M AT T P O T T S