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Email Marketing
The first Email was sent in 1971 by Ray Tomlinson
4.3 BillionEmail accounts
122,500,453,020Emails are sent every day
‘’Email marketing is directly marketing a commercial message to a group of people tobuild LOYALTY, TRUST, or BRAND AWARNESS
CONTENT IS KING
WHY EMAIL MARKETING?
WHY EMAIL MARKETING?
80% of content marketers use email marketing
55% of companies generate more than 10 percent of sales from Email
42% of businesses say email is one of their most effective lead generation channels
88% of marketers say email marketing is bringing them a positive ROI
Email has larger reach
who is online has an active email address
Email delivers your message
90% Email gets delivered to the intended recipient’s inbox
0nly 2% of your Facebook fans see your posts
Email has higher ROI
Email drives conversionsaverage click-through rate of an email campaign is
around 3%average click-through rate from a tweet is
around 0.5%
6x
Reason #1
Low open and response rates will yield crappy results and hurt your reputation
2 problems with buying an Email list
Reason #2
You’re doing wrong
#STOPSPAM
BULID YOUR LIST
Signup form
Signup form
In article links
Website pop-up
CPC and display campaign
CSR campaigns
PERFECT EMAIL MARKETING
Don’t Know What to Write in Your Emails?
Promote the benefits of your product.
Share a case study.
Ask for feedback.
.
1.Subject Line2.Sender Name3.Images Within4.Email Copy5.Call to Action
Subject line
the most important factor for users to open an email
41-50 characters are the most popular among marketers
61-70 charactersdeliver the highest read rates
CuriosityUrgency
ExclusivityTesting Different Subject Lines
Often, businesses use the company name, brand name, product name, name of a person,
Sender name
- The first email lacks any information about the brand name.. The email gives little encouragement to users to open it.
Images Within Email
Number of Images
Using Alt Tags
Using Different File Formats for
Images
Emaill copy
- Write Scannable Copy
- Use Headlines
- Avoid Spammy Words
- Clearly State The Benefits
Call to action
-Minimize Number of CTAs
-Make the CTA Visible
45% of Email messages are opened in mobile devices
45%
And tables to compare data
Personalization
Segmenting Your Subscribers
What to send to people who opened specific messages
Why to send based on who clicked certain links
What to send to subscribers who haven’t responded to ANY recent message
What to give people who provided contact preferences at sign Up
Tools
SalesClicksOpens
Unsubscribesconversion rate
