PRESEN TED BY: JA SON EL K I N S

EMAIL MARKETING FOR BUSINESS

Marketing Historically

• About Us • We Told Them • Be Like Mike • Less Filling • Don’t You Leave

Marketing Now

• About Them • We Listen • No Separation

Marketing Now

• Organic • Reality TV • YouTube • Trusted

Recommendations

Marketing Now

• Ownership • Autobiography • Thumb Test

Email Techniques

• 60% Mobile • Optimized? • About Them • Interesting Story • One Message • Train Audience

Systems/Rules

• Mailchimp • Constant Contact • Built-ins • Emma

Systems/Rules

• CAN Spam Act • No Email Jail • Don’t Buy Lists • Truthful Subject Lines • https://www.ftc.gov/

tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

List Building

• We Don’t Want Your Newsletter

• Irresistible Offer • Consistency • Timing • Testing

I coach entrepreneurs, local companies, and national brands on how to effectively use digital marketing platforms and social media.

http://www.100cups.coffee 615-604-6334 facebook.com/JasonElkins

JASON ELKINS SPEAKER, DIGITAL MARKETING COACH, CONSULTANT, COFFEE LOVER