About me

About me

About me

About me

The process

Test, Learn, Adjust

Factors effecting email traffic

Test

Learn

Adjust

Results

+13%

+14%

+28.8%

Everybody happy

Pic: Daniel Y. Go

Thought experiment

Factors effecting email traffic

100,000

21%

15%

=3,150 visits

What if you’re really good?

100,000

25% (+20%)

18% (+20%)

=4,500 visits

So…

+42.9%

What to do?

Factors effecting email traffic

Get lots of subscribers?

Increase frequency of emails

Increasing frequency of email

What happened

;’

Success

Pic: Daniel Y. Go

What just happened

Quiz: Your assumptions are?

Quiz: Test your assumptions

What we learned

Thank you