Social media and email marketing are friends –and not just on Facebook.

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Social Media What is that?Social Media. What is that?

• Any website designed to allow multiple users to y g ppublish content themselves.– Online Networks (personal & professional)– Microblogging (like Twitter)– Blogging

Video Sharing– Video Sharing– Wikis– Photo sharingPhoto sharing

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My mom just friend requested me on Facebook. There must be something *big*

going on here.

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Oh, it’s big.

• If Facebook was a country it would be the 6th most ypopulous country in the world

• Facebook grows by 600,000 users per day• There are 1MM custom social networks using the

NING platform• Technorati tracks 112MM blogsTechnorati tracks 112MM blogs• More searches are done through You Tube than

through Yahoo

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I’ve never tweeted. And, coincidentally, I still use a Commodore 64. Is that bad?

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You’re not alone.You re not alone.

•According to a study conducted by the Harris Poll, 51% of Americans do not use Twitter or have a

S b kMySpace or Facebook account.

•Only 5% of Americans are currently using TwitterOnly 5% of Americans are currently using Twitter

•60% of Twitter users drop off after the first month

•From 1982-1993, 17 million C64s were sold

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I went to a panel where they said social media is killing email. It’s dead. Dead. Dead. Dead. g

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More than 90% of Internet users between More than 90% of Internet users between 18 and 72 said they send and receive email, making it the top online activity , g p yjust ahead of search engines, according to the non-profit research group.

source: Pew Internet Research 2009

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67% of consumers believe that e-mail is “a great way for i t t i t h ”companies to stay in touch…”

source: Ipsos/Habeas & PEW Internet, 2007

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How are companies using…How are companies using…

Email Social Media•Brand awareness•Sales•Loyalty•Learn more about customers

•Brand awareness•Sales•Loyalty•Learn more about customersLearn more about customers

•EngagementLearn more about customers

•Engagement

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I get it. I should be sending relevant, targeted email messages to my subscribers *and* creating

an online community for my brand using social an online community for my brand using social media outlets.

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Let’s take a look at some companies who are trying some cool things.

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Marketing is a team sport. Like cricket.

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What about tracking?

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Email is the currency for all accounts

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Social media and email marketing are friends –and not just on Facebook.

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