Date post: | 20-Jan-2016 |
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ContentO What is Email marketing?O How does it work?O Advantages & DisadvantagesO Opt-in / Opt-out systemO Example #1: Mezz BredaO Example #2: Net5O Sources
What is email marketing?
O Form of direct marketing O Commerical and fund-raising
messagesO Very similar to direct mail marketingO Postal system to deliver messagesO Advertisements O Goal: new consumers,
persuade to buy
How does it work?O List of adressesO Software – select groupsO Target consumers by interestsO Messages are send all at onceO Track message O Links embedded in messageO Software reports actions consumerO More effective
AdvantagesO Direct marketing – reach target
group fast and easilyO Subscription – interests consumersO Check email more often than normal
mailO Cheap – no print costsO Easily to track for advertisers
Opt-in systemO Opt in : sent emails on a large scaleO Permission consumerO Used for newsletters, marketing
communicationO Confirmed opt-in
Opt-out systemO Opt out: sent unwanted emails on a
large scale O No permission consumerO Also known as spamO Direct marketing companiesO World wide character of email
Example #1O Exclusive interviewsO Concert announcementsO Concerts that are happening this
weekO Concerts in pre-saleO One click and buy ticket
Example #2O Show announcementsO Exclusive clipsO Pictures and reports ( grenzenloos
verliefd)O ContestsO Recipes of master chefO Partnership with AppleO Partner mailing
SourcesO http://www.ehow.com/how-does_511
8455_email-marketing-work.htmlO http://www.ondernemeneninternet.nl
/e-mail-marketing-mogelijkheden.html
O http://www.intemarketing.nl/marketing/technieken/e-mail-marketing
O http://www.jeroen.com/jeroencom/content/opt-in-opt-out.html
O www.mezz.nlO www.net5.nl