Date post: | 14-Jul-2015 |
Category: |
Small Business & Entrepreneurship |
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Basic Features Of Email
Marketing
• Email Newsletters
• Auto-responders
• Email Deliverability
• Sign Up Forms
• Drag and Drop Editors
• HTML Email Templates
• Manage Subscribers
• Basic Email Analytics
• Email Support
• Social Media Integration
Advanced Features Of Email
Marketing
• Email Segmentation
• Advanced Analytics
• Email Marketing APIs
• Knowledge base
• Advanced Support
• Default integrations plugins
• Mobile and Tablet
• Personalization
• Spam Control
• A/B Testing
• Time zone Delivery
So who are those email
marketing providers out there
who can help us promote your
blog or business.
Who?
MailChimp is a popular and go to email marketing
service provider for definitely starters who are not
willing to spend much since it provides a free email
marketing service for up to 2000 subscribers sending
12000 emails a month, Yeps with compromised features.
MailChimp
Free for starters
No free service but if you are a user who is able to spend
few quid then Aweber definitely is the go to service
provider and has been the choice of many customers
comparatively, differentiating itself from others with
great support mechanism via phone, live chat and email.
Aweber
Popular & $1 Trail
GetResponse is a service provider with the most
likability factor providing a very easy to understand
interface and great user experience. It has evolved over
time and remains a better implementer of at least the
basic features. GetResponse allows easy scaling of lists
however compared to AWeber and MailChimp probably
falls behind in integrations with other applications.
GetResponse
Modern & Likeable
Constant Contact offers a blend of email marketing,
event marketing, and online survey products and also
aligns it with a coaching service to help organizations
grow their customers. A good choice once you have built
about 2000 subscribers. Small businesses requiring end
to end solution tends to go with Constant Contact.
Constant
Contact
Blended Functions
If you are wishing to have a good support with some
hands on help setting up your campaigns and an
integrated marketing campaign via email and social
media channels then iContact is the one you should go
for. While it offers lowest fee for 500 subscribers
compared to others the price more or less equals others
above 500.
iContact
Customer Friendly
The preferred vendor if you are looking for wealth of
features up to enterprise level but an overkill if you are
not looking to spend $199 a month as minimum. The
product enables businesses to create their own marketing
automation workflow with appropriate comms points to
customers and integrates it with leads and sales funnel.
Infusionsoft
Workflow Generator
Lastly
The Basic Comparison Matrix
Service Differentiator Support Price Range
MailChimp Good For Starters and
comes FREE
Email Support Only FREE for 2000 subscribers
$150 for 25000 subscribers
Aweber Most Popular and $1
Trail first month
Email, Phone and Chat $19 for 500 subscribers
$130 for 25000 subscribers
GetResponse User Friendly and 30
day FREE trail
Email, Phone and Chat $15 for 1000 subscribers
$145 for 25000 subscribers
ConstactContact Email, Event and
Survey together
Email and Phone $20 for 500 subscribers
$85 for 10000 subscribers
iContact Good for a non tech
customers
Email and Phone $14 for 500 subscribers
$47 for 5000 subscribers
Infusionsoft Most advanced with
workflow automation
Email, Phone and Chat $199 to $379 / Month
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