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OBJECTIVE OF THE CAMPAIGN Translating its success as the no.1 online portal for bikes and cars, Zigwheels has manifested to provide the Indian automobile milieu a larger, more concrete and stronger platform in the print media and has decided to launch a bi-monthly magazine this September starting with its inaugural issue. The magazine has been created around the theme ‘MOTO RENAISSANCE’ and puts the rider ahead of the ride in context. This magazine has evolved from a long process of development and focuses on elevating riding from a necessity driven activity to a life-style choice. It provides content that puts forth automobile in its full wholesome avatar and delves into travel on wheels, safe riding practices and emphasising that riding is as much a cerebral activity as it is a physical one. This magazine is a print analogue to a democratic tool that’s for, by and about the quintessential Indian rider. Additionally its an empowering tool to get the hottest and most exclusive information regarding the auto sector in India. TARGET AUDIENCE FOR THE CAMPAIGN Zigwheels primarily covers automobile updates, reviews much to the delight of thousands of auto enthusiasts and car dealers across the country. Thus or major target groups are petrol heads, wannabe riders, tourers and car/bike buffs. KEY PERFORMANCE INDICATOR FOR THE CAMPAIGN The first and crucial indicator for the campaign is the open rate i.e the amount of people who opened the email. Click through rate is another major parameter to measure the success of the campaign. This will show how strong the call-for-action was. Conversion or lead generation i.e the number of people who subscribed or bought the product shows the success rate. Bounce rate shows the extent of error in communication of the message. Unsubscribe rate shows the amount of people inappropriately targeted. Site traffic and time on site by tracking the UTM shows the reach of the campaign to correct TG. LANDING PAGE The landing page will basically showcase the first few pages of the book in digital format for a first hand user experience. This is also show ways to buy the magazine. A subscription tab will also be present where one can subscribe to the print or digital version of the web page. User can also subscribe to the weekly newsletter by sharing the email address and verifying the same. TIMING OF THE CAMPAIGN DATE: The campaign is strategically placed during the month of April when most of the riders go on major road trips to places like Bhutan, Ladakh and other prominent touring spots. This is also the time when major automobile players Royal Enfield, Harley, BBT,
