emailjust do it!

our clients

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THE stats ** it wouldnt be a presentation without them, would it?

Attitudes to email are changing...

Fewer customers are deleting emails

without reading them...

59% in 201063% in 200873% in 2006

52% in 2012

92%of online adults use email

61

% on a daily basis

74%of online adults prefer to receive email over social media, direct mail text or phone calls...

89.2% Of marketing managers state email

remains a key element to their marketing strategy

renewal campaign explanation

Perspective2.9 billion Accounts

0.02%

The number of Facebook & Twitter

messages sent combined in comparison to emails sent*

* NOT including SPAM

In 2012More business leaders plan to increase

spending in email marketing than any other channel

charlieonce came third in a

CHARLIE CHAPLIN lookalike Competition!

chaplin

Buyers 2.0

OLD NOWvs.Sales Holds The Power Customer Holds The Power

Sales Enter Process EarlySales Enter Process Late

Sales Answer ALL The Questions

Customers Find Most AnswersBuyer Research Difficult

Endless Research OptionsFluid Movement When Buying

Staged Movement Thru Buying

People change...

Now Im a LAMP

more CHOICES

and MUCH LESS time...

ATTENTION

comes in SMALL quantities...

needs INSPIRAtION & IMMEDIATE Satisfaction

ACTION

the TERMS

are NOT YOURSanymore...

we are ALL

in the FASHION business...

is invisible...

distractionALLremove

TO Know...

things

1. MARKETINGOwns the PIPELINE!

The success or failure of your business depends entirely on the quality and quantity of sales-ready leads you generate.

2. MARKETINGOwns INNOVATION!

Marketing is a tightly integrated effort to discover, arouse, create and satisfy customer needs.

3. MARKETINGOwns the INFORMATION!

Its often the most important part of the product, or the product itself. Your information has become one of the most important differentiator in competitive markets

why?is it so hard for people to make email

campaigns happen?

varied systems

no specific campaign

no support/expertise

perceived technical ability

no strategy

no ownership

no measurement

no reward

no conversion plan

tech/marketingcross over

content

EVERYTH...

434%97%

more indexed pages

more indexed linksBlogs give sites: More pages + more links = bigger slice of the search results for your business.

Fundamentally its not just about content. its about identity, relationships and content

Thought Leadership

blogs

white papers

podcasts

eBooks

infographics

guides

case studies

55%97%37%

Blogs on company sites result in 55% more visitors.

Companies with blogs get 97% more inbound links than others

37% of marketers say blogs are most valuable form of marketing

This is the primary factor behind 50% of buying decisions. Interesting content is the TOP 3 reason why people follow brands in social media.

IMPROVES Social Interaction

6 out of 10 Twitter or Facebook users are more likely to recommend a brand they follow.

70%60%

Compelling content drives successful social media campaigns - cited by 3 out of 4 marketers as a factor in closing sales.

Of consumers prefer getting to know a company via articles rather than ads.

Of consumers feel more positive about a company after reading custom content on its site.

INCREASE reach with blogs

INCREASED visibility WORD of Mouth

ARTICLESpresentations

22ways tocreate content

1. CURATE: list your favourite blog

posts

4. GUEST: Ask someone to you want to connect with

7. MEMORIES: Revise and revive

old content

3. BRAIN STORMING: Ask your friends, off and

online

6. ASK: Speak to your database and

customers

8. INTERVIEW: Speak to your database and customers

9. REVIEW: Pick a product/service and review it

2. SUCCESS: Share your successes

5. MASH UP: What Batman Can Teach You About Success

12. BOOKS: Using popular book names or titles50 Shades of Email

11. CASE STUDIES: Things that work and

dont for you

16. TV: Choose popular shows with your

audience

15. COMICS: Super heroes make great article themes

17. TRENDS: Use Google trends it will boost your hits!

14. WATCH A PLAY: This is incredibly stimulating and better than watching a

movie!

13. MOVIES: Characters & stories trigger

ideas

10. CHALLENGES: Share your Challenges

18. CELEBRITY: Any one will do!

19. GET PERSONAL: Personal stories

ALWAYS connect

21. RECYCLE: Take your old information

and recycle them!

20. TAKE A WALK: This will restart your

brain!

22. STEREOTYPES: Deal with you industry stereotypes head on

We ASSUME too much...

i.e. Frankenstein was a nice guy trapped in a monsters body!

^Knowledge

Thought is the ENEMY of...

Action

THE CONFUSED MIND ALWAYS SAYS...

NO

your prospects to be Better customers!

Educate

THIS IS NOTAbout

BLOWING yourTRUMPET!

REMovingthe BARRIERS...

9 steps to keeping it simple2. GRAB your contacts (EVERYTHING from EVERYWHERE)

4. FIND OUT what your customers biggest problems are

5. WRITE OUT a lot of headlines and bullet points to solve it

3. DEFINE what your business wants to be known for (3 words)

6. ORGANISE them based on related products & services

7. OUTSOURCE your brief to a writer (you WONT do it!)

8. ADD & LINK your articles to your email & hit send!

1. GIVE one person SOLE ownership and time to complete the task

9. RECORD your results and improve on them next time

JV + Action

Value Trade + Traffic

start here...

your website must

1 capture data2 create a position of expertise3 create top of mind brand recognition4 sell

your database must

1 be in a centralised location2 captures from every media3 segmented to drive relevance4 communicate with purpose & value

your content must

1 be relevant2 be valued & shareable3 position your business as experts4 provide emotion, experience &

education

X50blog

site sales pagehome

Emai

l

content

awareness

interest

DESIRE

action

people thinking about

PROMOTEDbusiness consultant driving instructor

shared

succession planningonline betting

self-publishing custom printingonline agency

SEARCHED

designer

new tyresgrocery shoppingsummer fashion

nights outgetting fit

good diet

blu ray player

facebook

clicked

sale pageweb sitepage

qualifiedlead

Choose Your Weapons...

website database email prcontent marketing seo / sem social mediajoint ventures

choose 3 AT MOST and...

BE EXCELLENT!

THANK YOU!

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