Home >Documents >Email Marketing Trends Ebriks

Email Marketing Trends Ebriks

Date post:11-Mar-2016
Category:
View:217 times
Download:0 times
Share this document with a friend
Description:
Email marketing provides best seo solution
Transcript:
  • emailjust do it!

  • our clients

    Discover More @ brandmail.com.au

  • THE stats ** it wouldnt be a presentation without them, would it?

  • Attitudes to email are changing...

    Fewer customers are deleting emails

    without reading them...

    59% in 201063% in 200873% in 2006

    52% in 2012

  • 92%of online adults use email

    61

    % on a daily basis

  • 74%of online adults prefer to receive email over social media, direct mail text or phone calls...

  • 89.2% Of marketing managers state email

    remains a key element to their marketing strategy

  • renewal campaign explanation

    Perspective2.9 billion Accounts

  • 0.02%

    The number of Facebook & Twitter

    messages sent combined in comparison to emails sent*

    * NOT including SPAM

  • In 2012More business leaders plan to increase

    spending in email marketing than any other channel

  • charlieonce came third in a

    CHARLIE CHAPLIN lookalike Competition!

    chaplin

  • Buyers 2.0

  • OLD NOWvs.Sales Holds The Power Customer Holds The Power

    Sales Enter Process EarlySales Enter Process Late

    Sales Answer ALL The Questions

    Customers Find Most AnswersBuyer Research Difficult

    Endless Research OptionsFluid Movement When Buying

    Staged Movement Thru Buying

  • People change...

    Now Im a LAMP

  • more CHOICES

    and MUCH LESS time...

  • ATTENTION

    comes in SMALL quantities...

  • needs INSPIRAtION & IMMEDIATE Satisfaction

    ACTION

  • the TERMS

    are NOT YOURSanymore...

  • we are ALL

    in the FASHION business...

  • is invisible...

  • distractionALLremove

  • TO Know...

    things

  • 1. MARKETINGOwns the PIPELINE!

    The success or failure of your business depends entirely on the quality and quantity of sales-ready leads you generate.

  • 2. MARKETINGOwns INNOVATION!

    Marketing is a tightly integrated effort to discover, arouse, create and satisfy customer needs.

  • 3. MARKETINGOwns the INFORMATION!

    Its often the most important part of the product, or the product itself. Your information has become one of the most important differentiator in competitive markets

  • why?is it so hard for people to make email

    campaigns happen?

  • varied systems

    no specific campaign

    no support/expertise

    perceived technical ability

    no strategy

    no ownership

    no measurement

    no reward

    no conversion plan

    tech/marketingcross over

  • content

  • EVERYTH...

  • 434%97%

    more indexed pages

    more indexed linksBlogs give sites: More pages + more links = bigger slice of the search results for your business.

    Fundamentally its not just about content. its about identity, relationships and content

    Thought Leadership

    blogs

    white papers

    podcasts

    eBooks

    infographics

    guides

    case studies

    55%97%37%

    Blogs on company sites result in 55% more visitors.

    Companies with blogs get 97% more inbound links than others

    37% of marketers say blogs are most valuable form of marketing

    This is the primary factor behind 50% of buying decisions. Interesting content is the TOP 3 reason why people follow brands in social media.

    IMPROVES Social Interaction

    6 out of 10 Twitter or Facebook users are more likely to recommend a brand they follow.

    70%60%

    Compelling content drives successful social media campaigns - cited by 3 out of 4 marketers as a factor in closing sales.

    Of consumers prefer getting to know a company via articles rather than ads.

    Of consumers feel more positive about a company after reading custom content on its site.

    INCREASE reach with blogs

    INCREASED visibility WORD of Mouth

    ARTICLESpresentations

  • 22ways tocreate content

  • 1. CURATE: list your favourite blog

    posts

    4. GUEST: Ask someone to you want to connect with

    7. MEMORIES: Revise and revive

    old content

    3. BRAIN STORMING: Ask your friends, off and

    online

    6. ASK: Speak to your database and

    customers

    8. INTERVIEW: Speak to your database and customers

    9. REVIEW: Pick a product/service and review it

    2. SUCCESS: Share your successes

    5. MASH UP: What Batman Can Teach You About Success

  • 12. BOOKS: Using popular book names or titles50 Shades of Email

    11. CASE STUDIES: Things that work and

    dont for you

    16. TV: Choose popular shows with your

    audience

    15. COMICS: Super heroes make great article themes

    17. TRENDS: Use Google trends it will boost your hits!

    14. WATCH A PLAY: This is incredibly stimulating and better than watching a

    movie!

    13. MOVIES: Characters & stories trigger

    ideas

    10. CHALLENGES: Share your Challenges

    18. CELEBRITY: Any one will do!

  • 19. GET PERSONAL: Personal stories

    ALWAYS connect

    21. RECYCLE: Take your old information

    and recycle them!

    20. TAKE A WALK: This will restart your

    brain!

    22. STEREOTYPES: Deal with you industry stereotypes head on

  • We ASSUME too much...

    i.e. Frankenstein was a nice guy trapped in a monsters body!

  • ^Knowledge

  • Thought is the ENEMY of...

    Action

  • THE CONFUSED MIND ALWAYS SAYS...

    NO

  • your prospects to be Better customers!

    Educate

  • THIS IS NOTAbout

    BLOWING yourTRUMPET!

  • REMovingthe BARRIERS...

  • 9 steps to keeping it simple2. GRAB your contacts (EVERYTHING from EVERYWHERE)

    4. FIND OUT what your customers biggest problems are

    5. WRITE OUT a lot of headlines and bullet points to solve it

    3. DEFINE what your business wants to be known for (3 words)

    6. ORGANISE them based on related products & services

    7. OUTSOURCE your brief to a writer (you WONT do it!)

    8. ADD & LINK your articles to your email & hit send!

    1. GIVE one person SOLE ownership and time to complete the task

    9. RECORD your results and improve on them next time

  • JV + Action

  • Value Trade + Traffic

  • start here...

  • your website must

    1 capture data2 create a position of expertise3 create top of mind brand recognition4 sell

  • your database must

    1 be in a centralised location2 captures from every media3 segmented to drive relevance4 communicate with purpose & value

  • your content must

    1 be relevant2 be valued & shareable3 position your business as experts4 provide emotion, experience &

    education

  • X50blog

    site sales pagehome

    Emai

    l

    content

    awareness

    interest

    DESIRE

    action

  • people thinking about

    PROMOTEDbusiness consultant driving instructor

    shared

    succession planningonline betting

    self-publishing custom printingonline agency

    SEARCHED

    designer

    new tyresgrocery shoppingsummer fashion

    nights outgetting fit

    good diet

    blu ray player

    facebook

    clicked

    sale pageweb sitepage

    qualifiedlead

  • Choose Your Weapons...

    website database email prcontent marketing seo / sem social mediajoint ventures

  • choose 3 AT MOST and...

    BE EXCELLENT!

  • THANK YOU!

    Discover More @ brandmail.com.au

Popular Tags:

Click here to load reader

Embed Size (px)
Recommended