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Email Marketing Trends for 2014

Date post:09-May-2015
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Description:
This webinar, presented by BlueHornet's VP of Strategic Services, Kara Trivunovic, will take a look at what's on the horizon for 2014. Including: - Doing more with progressive profiling - Continuing to optimize your email for mobile rendering - Leveraging interactive content - and much more
Transcript:
  • 1.EMAIL MARKETING TRENDS FOR 2014 EMAIL MARKETING TRENDS FOR 2014 #emailtrends

2. TODAYS PRESENTER KARA TRIVUNOVIC VP, Strategic Services BlueHornet #emailtrendsEMAIL MARKETING TRENDS FOR 2014 #emailtrends 3. A LOOK IN TO THE FUTUREEMAIL MARKETING TRENDS FOR 2014 #emailtrends 4. NOT ALL TRENDS ARE CREATED EQUAL What are the biggest challenges today? Data Acquisition, Analysis, & Application Application Of The Email ChannelEMAIL MARKETING TRENDS FOR 2014 #emailtrends 5. IS YOUR DATA ACTIONABLE?95%Data within organizations that remains untapped.39%39%Marketers who think data is collected too infrequently or not real-time enough.Marketers who say they cant turn their data into actionable insight.26%Organizations that dont use real-time onsite behavior to personalize the website experience.Source: Monetate, June 2013EMAIL MARKETING TRENDS FOR 2014 #emailtrends 6. EMAIL MARKETING TRENDS FOR 2014 #emailtrends 7. CHALLENGE ONE:DATA ACQUISITION, ANALYSIS, & APPLICATIONEMAIL MARKETING TRENDS FOR 2014 #emailtrends 8. EMAIL MARKETING TRENDS FOR 2014 #emailtrends 9. PROS AND CONS TO ACQUIRING MORE PROFILE DATAEMAIL MARKETING TRENDS FOR 2014 #emailtrends 10. COMPLETING THE DATA PICTUREEMAIL MARKETING TRENDS FOR 2014 #emailtrends 11. ITS ALL ABOUT THE RIGHT DATASource: thebigdatainsightgroup.comEMAIL MARKETING TRENDS FOR 2014 #emailtrends 12. LEVERAGING THE DATA Do you have enough historic data to recognize trends properly?EMAIL MARKETING TRENDS FOR 2014 #emailtrends 13. TIME FOR PLANNINGEMAIL MARKETING TRENDS FOR 2014 #emailtrends 14. CHALLENGE TWO:APPLICATION OF THE EMAIL CHANNELEMAIL MARKETING TRENDS FOR 2014 #emailtrends 15. APPLICATION OF THE EMAIL CHANNELProgressive ProfilingReal-Time ContentVehicle for TestingEMAIL MARKETING TRENDS FOR 2014 #emailtrends 16. PROGRESSIVE PROFILING Metlife Use a poll to find out what subscribers look for most Add the answers to subscriber profiles Leverage responses to individualize contentEMAIL MARKETING TRENDS FOR 2014 #emailtrends 17. REAL-TIME CONTENT Leverage active content to drive increased engagement and urgency Countdown clock Number of other participants in a deal Only x leftEMAIL MARKETING TRENDS FOR 2014 #emailtrends 18. VEHICLE FOR TESTING Use subscribers as a focus group Test elements like branding and positioning, voice and tone, tag lines and more Learn what is resonating with your customers before taking the leapEMAIL MARKETING TRENDS FOR 2014 #emailtrends 19. TO RECAPEMAIL MARKETING TRENDS FOR 2014 #emailtrends 20. A LOOK TO THE TRENDS Addressing data challenges and needs Acquisition of the data Analysis of the data Application of the insightsApplication of the email channel Data enhancement Dynamic / interactive (live) experience Focus group for testingEMAIL MARKETING TRENDS FOR 2014 #emailtrends 21. QUESTIONS?EMAIL MARKETING TRENDS FOR 2014 #emailtrends

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