Email Marketing Trends for 2014

EMAIL MARKETING TRENDS FOR 2014 #emailtrends

EMAIL MARKETING TRENDS FOR 2014


TODAY’S PRESENTER

KARATRIVUNOVICVP, Strategic ServicesBlueHornet

#emailtrends


A LOOK IN TO THE FUTURE


NOT ALL TRENDS ARECREATED EQUAL

What are the biggest challenges today?

• Data Acquisition, Analysis, & Application

• Application Of The Email Channel

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=OHkQmWUxPRRxxM&tbnid=JyFAvuc5a_3qWM:&ved=0CAUQjRw&url=http://collegecandy.com/2013/05/26/the-most-ridiculous-weight-loss-trends-of-all-time/&ei=xb1NUorBD6SVygHj-4DQCw&bvm=bv.53537100,d.aWc&psig=AFQjCNHKXbOzsocLUPW-25_ukerKiV7NeQ&ust=1380912957621399

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=F3ZmSkOIMmkB3M&tbnid=4SwGQlzQ9c5PcM:&ved=0CAUQjRw&url=http://arts.umich.edu/ink/2012/12/02/trend-setters-or-trend-stoppers/&ei=z8BNUozTA82FyQHvj4DIBg&psig=AFQjCNEiApszpc-hgoXNWKHiuyS_69l6Qw&ust=1380913491018019


IS YOUR DATA ACTIONABLE?

Source: Monetate, June 2013

95% 39% 39% 26%

Data within organizations that remains untapped.

Marketers who think data is collected too infrequently or not real-time enough.

Marketers who say they can’t turn their data into actionable

insight.

Organizations that don’t use real-time on-

site behavior to personalize the

website experience.



CHALLENGE ONE:

DATA ACQUISITION, ANALYSIS, & APPLICATION


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sGXXpquH-cI0hM&tbnid=OEi9LZ9XKwowOM:&ved=0CAUQjRw&url=http://blogs.gartner.com/svetlana-sicular/data-scientist-mystified/&ei=ZtdNUrGnNeTgyQHh8YHYAQ&psig=AFQjCNH40fV-VUgtVRZgKs7Rt12brShkyw&ust=1380919521226009


PROS AND CONS TO ACQUIRING MORE PROFILE

DATA


COMPLETING THEDATA PICTURE


IT’S ALL ABOUT THE RIGHT

DATA

Source: thebigdatainsightgroup.com

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=iGqh9pS0WbvlkM&tbnid=JKgB-LKlNRmj7M:&ved=0CAUQjRw&url=http://www.thebigdatainsightgroup.com/site/article/big-data-infographic&ei=pulNUsCZHtPlyAGd04H4Bw&psig=AFQjCNGJ4AzM-1fnAK-TBYDu39vL-ipYEQ&ust=1380924144755192


LEVERAGING THE DATA

Do you have enough historic data to recognize trends properly?


TIME FOR PLANNING


CHALLENGE TWO:

APPLICATION OF THE EMAIL CHANNEL


APPLICATION OF THEEMAIL CHANNEL

ProgressiveProfiling

Real-TimeContent

Vehicle for Testing


PROGRESSIVE PROFILINGMetlife

• Use a poll to find out what subscribers look for most

• Add the answers to subscriber profiles

• Leverage responses to individualize content


REAL-TIME CONTENT

Leverage active content to drive increased engagement and urgency• Countdown clock• Number of other

participants in a deal• Only “x” left


VEHICLE FOR TESTING

• Use subscribers as a focus group

• Test elements like branding and positioning, voice and tone, tag lines and more

• Learn what is resonating with your customers before taking the leap


TO RECAP…


A LOOK TO THE TRENDS

Addressing data challenges and needs• Acquisition of the data• Analysis of the data• Application of the insights

Application of the email channel• Data enhancement• Dynamic / interactive (live) experience• Focus group for testing


QUESTIONS?

Date post:	09-May-2015
Category:	Business
Upload:	bluehornet
View:	1,514 times
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Email Marketing Trends for 2014

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