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Email marketing trends you should pay attention to in 2016

Date post:15-Apr-2017
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Email Marketing Trends You Should Pay Attention to in 2016

Email Marketing Trends You Should Pay Attention to in 2016

+1(347) 709-9927 [email protected]

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What do you think the biggest changes to email marketing will be, when looking ahead 5 years?

Chad Whiteof Litmus: Email marketing will experience a second coming of age in 2016, thanks to mobile strategies, more integrations and more insights from data.

1. More emails being sent this year: around 5% increase.A new wave of people will invest in a career in email. Email wont die.

Triggered emails will grow in number and sophistication.

2. Super personalized emails: create automations.Email wont Elliot Rossof Action Rocket: 2016 will be the big year for modular template design, where marketers can have versions of the same template instead of each one being different, heavy and complex. Philip Storey of Enchant: More of marketers time will be spent on automation, versus scheduled campaigns and email broadcasts.

New Trend: Designing for smartwatches

3. Mobile-first designAlex Williamsof Trendline Interactive: Gmail will add media query support to their mobile apps allowing email designers, marketers and ESPs to finally provide a great experience to Gmail users on desktop and mobile.

Call to Actions will get aided by animation to draw attention through embeddable content and animated GIFs.

3. 2016 the year of video in email.Use emojis to add that splash of color and fun to your email content and subject line.

3. 2016 the year of video in email.

3. 2016 the year of video in email.

It has become increasingly popular over the past year, but now lightboxes will go mainstream

4. Subscription and lead capture lightboxes will be everywhere.

Is it a lightbox?

2016 will be the year of machine-to-human email communication.

You are still here!If you want access to more email marketing tips specially for ecommerce,and a ton of useful resources on email marketing topics:[email protected]+1 (347) 709-9927

Take a look at our website:essenceofemail.com

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