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The New EmailGarage campaign toolBuilding your market through customer intelligence

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EmailGarage provides you with all the tips, tricks and professional tools you need

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Lifecycle messagingMapping out the right marketing message and tactics to the lifecycle of the customer

Re-engage

Win-Back

BEST CUSTOMERLIFECYCLE

Web Capture

POS Capture

Abandon

Transactional

Nurture

Cross-sell

Preferred

Up-sell

2nd Purchase

TYPICALLIFECYCLE

ACQUIRE > CONVERT > GROW > RETAIN > RE-ACTIVATE

Suspect Prospect Customer ActiveCustomer

Best Customer

RecapturedCustomer

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EmailGarage 6.2 campaign manager The EmailGarage 6.2 is a tool, designed and developed by EmailGarage, which allows you to intuitively manage your e-marketing campaigns through a user-friendly browser interface.

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Functionalities• Multi-lingual, user-friendly interface • Advanced multi-user management• Interactive profile management• Campaign planning, scheduling and scenarios• WYSIWYG composer• Fetch an HTML page from any public site for sending• Message and subject line personalisation• HTML sniffing• Asset directory for images, files and web pages• Subscribe, unsubscribe and profile forms (opt-in / opt-out)• Online, real-time indepth tracking and reporting• Robinson list and company blacklist cleaning• Spam filter check• https secured• Scalable and highly reliable platform

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Mu

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Welcome screen

Navigation

Navigation

structure

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User management & resell modelBased upon these login details, a user will be granted access to differentfunctionalities and/or content areas. The user management can also be used to create extra sub-accounts.

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User management & resell model

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Database &

Segmentation

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Profile specific dataProfile data consists of a number of fixed profile fields, some customfields for specific data and labels. There is no upper limit on theamount of custom data fields in the system.

profiles

email health & interaction scores

labels

custom fields

manual input

upload CSV file

webservices

(website, CRM, ...)

pre-defined fields

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label A

label B

label C

label D

label X

selection

dynamictargetgroups

group 1

group 2

group 3

group X

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based on combination of - fixed fields- custom

fields- labels- EIS & EHS

online forms

1 database per company, no separate lists

define and assign your own labels

assign new labels based on campaign behavior

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Profile management & enrichmentThe profile manager offers the option to create and manage target lists. Theuser defines the target groups by using profile labels and/or standard profilefields.

General profile

Profile details

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En

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Profile interaction labels

Personal mailing history

Email scoring and creation history

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Data upload & deduplicationMembers can be easily added by uploading a csv file, including all profiledata, or by entering the members directly into the EmailGarage tool. Invalidand double fields are deleted based upon predefined key(s) and captured in a csv file for easy downloading later.

It is also possible to link the profile manager directly to a subscription form on the user’s website.

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Dynamic target group creationDefine or search target groups through a user-friendly interface.

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Email Creation &

WYSIWYG editor

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Easy Campaign Creation

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3-step email creation

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Email propertiesSpecify email-specific attributes such as ‘subject line’, ‘from name’,‘from address’,’reply-to address’, etc.

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WYSIWYG editorThe WYSIWYG editor enables you to create your HTML emails in aMS Word like environment, without any prior technical knowledge.

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Create email templatesYou can save any created HTML layout as a template for later use.The template can then be filled with the actual content to be sent.

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Message personalisationMessage and subjectline personalisation is possible in both HTML and text versions. You can use standard and conditional personalisation.

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Social Media IntegrationIntegrate social media buttons ( facebook, twitter, ,,,)

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Unsubscribe managementUse the unsubscribe link for automatic unsubscribe management

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Asset managementThe asset directory is the user’s own private hosting space. It hosts assetsand publishes them onto the Internet. Assets are not only the images forHTML emails, but also represent the building blocks for enhancing emailcampaigns.

They can be images, Microsoft Office documents (e.g. Word, Powerpoint,Excel), PDF’s, HTML web pages and other files. All can be uploaded to thesystem, hereby creating a library that can be referenced from any campaign.

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Online profile - & subscription formsAutomate profile management with subscribe, unsubscribe and

profileforms. Include them in the website or use them to extend the Internetcampaigns.

Members can update their profile data and preferences by simplyclicking a link in the email message. Profile data will be recognisedand represented in the profile form.

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• subscribe forms• event• newsletter

• forms can be included in websites ( iframe )

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Data upload via webformMembers can be easily added by linking the profile manager

directly to a subscription form on the user’s website.

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Design for mobile!

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Flow creation&

Triggers

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Campaign planning & scenarioThe campaign builder helps the user to easily set-up any e-marketingcampaign. The campaign builder is designed to send a simple email as wellas to set up an integrated campaign with different flows and triggers.

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Flow management at a glance

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Sch

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Schedule email campaigns

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Reporting

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Visual real-time reporting

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Download every interaction database

Bounce report

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Export or print to your prefered format

HTML docs

XML

PDF

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What You can’t See Is What You GetA lot has changed “under the hood”• built on latest technologies :

ASP.NET 2.0, SQL server 2008, XML, AJAX, webservices, ...

• more powerfull emailing engine• better scalability & flexibility• more secure• elaborate user- & role management

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Why EmailGarage• RELIABLE

– Scalable application– Based on standards (.Net, XML, …)– EmailGarage is Q*For certified (92% satisfaction)– EmailGarage was rewarded with the Seal of E-Excellence at CeBit 2007

• EASY TO USE– Browser based (MS IE and FireFox) outlook alike interface– Mac & PC compatible– Multi-lingual, multi-user interface

• POWERFULL– Multi-Channel ready– Customer LifeCycle management reporting & scoring– Dedicated IP for optimal deliverability

• SECURE– SSL secured– world class hosting partners– SpamCheck functionality

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ContactEmailGarageTom Lietaert– sales & account managertlietaert@emailgarage.comtel + 32 2 658 29 54