SPARK THE SURGEIndia e-Marketing Outlook 2013

Octane Research January 2013Ahmer Hasan

Octane Marketing@ahmerhasan#octanein

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SPARK THE SURGEIndia e-Marketing Outlook 2013

Octane Research January 2013 #octanein

1. Webinar Series – A 30 minute webinar/month Next one is on 15th February 20132. Octane Newsletter– www.octane.in

SPARK THE SURGEIndia e-Marketing Outlook 2013

Octane Research January 2013

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SPARK THE SURGEIndia e-Marketing Outlook 2013

Octane Research January 2013

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About Punit Modhgil:Punit’s interests span India, Internet & Inclusion. He is the Co-Founder & Director for Octane Marketing. He has served in leadership positions at Microsoft India, Oracle US, Siebel Systems US and NIIT India. He has lived & worked in San Francisco, London, Bangalore and New Delhi.

SPARK THE SURGEIndia e-Marketing Outlook 2013

Octane Research January 2013

Punit ModhgilOctane Marketing

@modhgil

#octanein

2013 Research Participants’ Profile500+ Participants from 412 companies in India122 Online with 72 pure E-commerce plays e-Marketing: Web, SMS, Social, Mobile and Email Marketing

36% Top Managers (VP or above) 43% Mid Level (Director or above)

January 15, 2013 ©2013 Octane Marketing India www.octane.in A

79%

2013 Research Participants’ Profile - 226% Retail, 24% Services, IT/ITES, Media, 8% from BFSI

Add: ~3000 mobile users across India, a 21-34yrs biasJanuary 15, 2013 ©2013 Octane Marketing India www.octane.in B

How useful was 2012 report to you?

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octane.in/research

2013 e-Marketing Research HighlightsSocial mediaEmail MarketingIntegrationMobile MarketingSegmentation

January 15, 2013 ©2013 Octane Marketing India www.octane.in 1

2013 e-Marketing Research HighlightsSocial media continues to surge in 2013 with 65% of respondents providing an investment boost compared to 37% last year; followed by email marketing which narrowly edges out search

January 15, 2013 ©2013 Octane Marketing India www.octane.in 1

2013 e-Marketing Research HighlightsAlthough the popularity of social media is gathering huge momentum, email marketing continues to be an effective marketing channel with a staggering 99% of respondents saying email marketing programs were effective in 2012

January 15, 2013 ©2013 Octane Marketing India www.octane.in 2

2013 e-Marketing Research Highlights75% of all marketers believe that in 2013, up to 50% of all email marketing messages will be viewed on mobile phones; while only 40% of them are ready with their mobile marketing strategy

January 15, 2013 ©2013 Octane Marketing India www.octane.in 3

2013 e-Marketing Research HighlightsUp to 94% of India marketers are planning to adopt one or more segmentation techniques in their upcoming e-Marketing campaigns in 2013Promotions and behavioral triggers are most popular reasons

January 15, 2013 ©2013 Octane Marketing India www.octane.in 4

2013 e-Marketing Research HighlightsOnce a week mailing has seen increase of 14% from 2011 to 2013, with the most significant 38% decrease in daily mailingsA positive jump in Integrated campaigns from 31.3% in 2011 to a projected 49.2% in 2013

January 15, 2013 ©2013 Octane Marketing India www.octane.in 5

2013 e-Marketing Research HighlightsFacebook updates (75.8%), SMS with friends and family (73.8%), using Email (64.2%) are the most popular activities90% of the respondents experience unwanted calls and spam messages; 47% of them receiving them at least once every day

January 15, 2013 ©2013 Octane Marketing India www.octane.in 6

consumer Speak

2013 e-Marketing Research Highlights41% want to receive emails for updates, 37% on SMS, only 16% want to hear on a phone call78% of respondents want to hear from their favorite brands - 28% want to hear on a weekly basis; Only 13% want to hear daily

January 15, 2013 ©2013 Octane Marketing India www.octane.in 6

consumer Speak

2013 e-Marketing Research HighlightsRespondents who received offer on emails were more likely to make a purchase compared to SMS (42% compared to 33%)

January 15, 2013 ©2013 Octane Marketing India www.octane.in 7

consumer Speak

300+ million opt-in mail boxes served every month120+ brands, multi-channel (think integrated) Offices in Mumbai, Delhi, Bangalore & San FranciscoPrivately held, profitable40+ FTEs (and hiring!) India’s Hottest Tech 20 Startup 2012* Onsite+Online- flexible deployment

Start Engaging @octane.in

January 15, 2013 ©2013 Octane Marketing India www.octane.in 8*Tech Circle’s Annual

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Q&A

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January 15, 2013 ©2013 Octane Marketing India www.octane.in 0

Thank YOUSee you next Webinar: 15th FebTwitter: @OctaneinWeb: octane.inYouTube: Octane Mailman