eMarketing OvervieweMarketing Overview
Digital Performance Inc.2700 Cherry AvenueLong Beach CA 90755866.469.7623dpsales@digitalperformance.comwww.digitalperformance.com
Why focus on the Internet?Why focus on the Internet?
Acquire new customers – reach new markets
Cost effective way to reach auto enthusiasts
People use it to find “hard-to-find” parts
Aftermarket Parts are the highest dollar volume products sold on the Internet
OverviewOverview
About Digital Performance Inc. Statistics on Internet Use Today
Tips to Get Listed High on Search Engines Like Google and Yahoo
Online Advertising – Why Do It?
Other Ways to Market Online
Improve Your Website
Digital Performance Inc.Digital Performance Inc.
eCommerce web development & integration
eCatalog content manager & delivery performance parts cataloging software
Build and maintain product data (on website, price lists, application charts)
eMarketing strategies and solutions Search engine placement & optimization
DPI’s Aftermarket Search Engines
A leading eBusiness Solutions Provider with products and services tailored for the Automotive Aftermarket.
Search Engines StatsSearch Engines Stats
Over 150 advertisers
13+ million visitors
265+ million page views
Parts look up has over 800 manufacturers and 1,000,000 performance parts indexed Search by Manufacturer, Part #, or Category
Over 36,000 aftermarket companies listed – manufacturers, distributors, publications and service providers
OverviewOverview
About Digital Performance Inc.
Statistics on Internet Use Today Online Advertising – Why Do It?
Other Ways to Market Online
Improve Your Website
Statistics on Internet Use TodayStatistics on Internet Use Today
Two out of every three Americans spend time online.
Pew Internet & American Life Project
42% search for performance parts online Performance Stores, Inc.
45% of people visit Automotive sites Reuters
95% of SEMA companies have websites SEMA
Need to Focus More on InternetNeed to Focus More on Internet
Only 5 out of 50 SEMA companies surveyed use proper search engine techniques*
eCommerce adds 10% to 20% revenue to a traditional brick-and-mortar company*
Auto parts exceeded $1 Billion in sales on eBay
MarketingVOX News
* Survey by Digital Performance Inc.
OverviewOverview
About Digital Performance Inc.
Statistics on Internet Use Today
Online Advertising – Why Do It? Other Ways to Market Online
Improve Your Website
Why Advertise on the Internet?Why Advertise on the Internet?
Highly effective
Can track results
42% look for auto parts online
Niche sites can target your demographic better and are usually less expensive
Most online marketing options are significantly less than print advertising
DPI Search Engines of the DPI Search Engines of the AftermarketAftermarket
Market exclusively to Aftermarket Industry and enthusiasts
Advertisers get on average 350 visits daily
Over 100,000 visitors daily
Over 265 million page views
StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures
Market segments help narrow Market segments help narrow down your search by specialty down your search by specialty or interestor interest
StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures
Main Categories Main Categories help narrow your help narrow your search down by search down by specialty parts and specialty parts and equipmentequipment
StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures
Check out the Check out the latest products latest products offered on the offered on the Home Page or by Home Page or by Market SegmentMarket Segment
StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures
Find shows and Find shows and events in your events in your area, or catch up area, or catch up on the latest on the latest industry newsindustry news
Home PageHome Page advertisers get advertisers get maximum exposuremaximum exposure
StreetPerformance Home Page StreetPerformance Home Page FeaturesFeatures
Tab Home PageTab Home Page advertisers advertisers get get maximum exposure maximum exposure in a in a specialized market segmentspecialized market segment
StreetPerformance Tab Home PageStreetPerformance Tab Home Page
StreetPerformance Tab Home PageStreetPerformance Tab Home Page
Main CategoryMain Category advertisers advertisers get get excellent exposure excellent exposure in a in a specialized product linespecialized product line
Main Category PageMain Category Page
Main Category PageMain Category Page
Category Listings Category Listings is the most is the most affordable level for advertisers affordable level for advertisers looking for looking for great exposuregreat exposure
Category Listings PageCategory Listings Page
Premium Listings Premium Listings show up first show up first on on allall category listing pages category listing pages
Category Listings PageCategory Listings Page
Publish eCataloged PartsPublish eCataloged Parts
Manufacturers can publish popular Manufacturers can publish popular parts to StreetPerformanceparts to StreetPerformance
Distributor ProgramDistributor Program
Enrolled distributors’ banners Enrolled distributors’ banners show up on show up on all products pagesall products pages for the brands carriedfor the brands carried
Suggested Online Marketing BudgetSuggested Online Marketing Budget
Dedicate 30% to 40% of total marketing budget for online marketing
Suggested online marketing budget allocation: 30% on Website Improvements
Improve navigation – make it easy to find parts
Improve content – detailed parts info, tech tips, installation instructions, etc.
Optimize for search engines
25% on PPC or CPM programs 10-20 keywords – choose specific keywords/phrases
40% on Niche sites StreetPerformance, AutomotiveDigest, etc.
OverviewOverview
About Digital Performance Inc.
Statistics on Internet Use Today
Tips to Get Listed High on Search Engines Like Google and Yahoo
Online Advertising – Why Do It?
Other Ways to Market Online Improve Your Website
Press Releases with dpiWirePress Releases with dpiWire
Use press release services Digital Performance’s dpiWire service
Over 250 aftermarket publications
Send press releases day or night
eNewsletterseNewsletters
DPI’s eNewsletters go to over 80K subscribers every month Showcase products Press releases New advertisers Industry events
Send your own eNewsletters on a regular basis
TestimonialsTestimonials
“There’s a buzz right now in the Industry… everyone we talk to has great things to say of StreetPerformance and RaceIndustry…”
.: Oscar A. RomanoGeneral ManagerFerrea Racing
TestimonialsTestimonials
“Our business immediately increased after signing up with with the advertising programs…”
.: Dave WhiteOwnerWhite’s Pit Stop
TestimonialsTestimonials
“StreetPerformance is the best directory I’ve ever used and has driven a bunch of traffic to our website…”
.: Kevin SchultheisGeneral ManagerPerformanceDepot.com
TestimonialsTestimonials
“As soon as we started advertising on StreetPerformance, both our web traffic and sales leads just skyrocketed…”
.: Al LoveraOwnerREV
Thank You!Thank You!Please contact us for more information on the services Please contact us for more information on the services outlined in this presentation.outlined in this presentation.
Digital Performance Inc.2700 Cherry AvenueLong Beach CA 90755866.469.7623dpsales@digitalperformance.comwww.digitalperformance.com