The Power of Mobile Marketing: What you need to know to get in the game

Gene GroysBSKlive, Inc. President

Agenda

• Eye-opening statistics

• Terms and Trends

• Reap the return

• It’s Easier then U think

• Mobile in action

Consumer Behavior is ChangingWhat is Mobile Marketing?

• The use of wireless media as a content delivery and response vehicle to reach consumers.

Can business afford NOT to consider Mobile Marketing?• Extend and enhance cross-media marketing campaigns• Cost-effective, immediate, one-to-one relationship mobile audience• New channel for customer acquisition• Higher response rates than traditional direct marketing• Extend brand through the mobile channel• Measurability

Your Audience• Male 55% -- Female 45%

Text Usage by Age• 63% 18-27• 31% 28-39• 18% 40-49

Mobile messaging explosive growth. VeriSign estimates that there are more than 525 million mobile messages sent and received in North America on a daily basis.

Consumer Behavior is ChangingUS Household Penetration

• More than 75% of all households own at least one mobile phone• 219 million mobile phone subscribers in the U.S. and growing• Nearly 100% of all mobile phones are SMS capable and can receive mobile marketing

messages • More then 50% of all mobile users use SMS

10+ billion text messages are sent every month by U.S. subscribers • Applications well-suited to immediacy and location have the largest audience• Applications today include everything from maps, weather, directories, to shopping &

payments

Monthly personal consumption expenditures for telephone service

per household. Source: FCC

Businesses are responding to the trend

• In a survey of 50 global brand-name companies, 28% of companies surveyed have already launched live SMS campaigns

• Top brands considering implementing mobile campaigns doubled to 28% since the previous year

• 71% of brands projecting to spend up to 10% of the budget on mobile marketing within two year’s time

– Campaigns can be tailored to a brand’s target audience and objectives

– Promotion is the key to success

You have many choices for engaging your audience• Mobile Alert Services• Mobile Content Services• Mobile Coupons (and bar-coding)• Mobile Contests, Quizzes and Sweepstakes• Push campaigns• Pull Campaigns

Types of Mobile Marketing Initiatives

Need for simplification

Tremendous Complexity in Mobile Content Value Chain; Multiplicative Problem

Putting thePutting thepieces togetherpieces together

Getting in the game

SMS Shortcode

Campaigns

AggregatorsCarriers

SMPPMMS

• SMS• MMS• Shortcode• Aggregator• Campaign• Opt-in• MO• MT

Terms

• Short 5-6 digit numeric codes to which text messages can be sent from a mobile phone

• There are ‘random’ or ‘vanity’ shortcodes • Vanity shortcodes are requested by the applicant and have a

higher lease cost• Shortcodes are leased for a minimum of 3 months and a

maximum period of 1 year. – Can re-apply for the shortcode after the one year expiry date

• Where can I get one?– www.usshortcodes.com

• What does it cost?– $500 - $1,000/month

• What should I expect total cost to be?

What is a Shortcode

• Average time line for the initial set-up and integration is 6-8 weeks.

• Short Code Application• Establish SMPP Connectivity to network operators• Benefits

– Interoperability – Specialist companies can solve this– Fast – 2-3 second interaction– Ubiquitous – 2b recipients worldwide, over 250m in North

America– Efficient – 95% open rate, 15% response rate for marketing

campaigns– Simple

Mobile Campaign

Plan your Strategy

Plan your Strategy Cont…

Take advantage of Time and Place

Instantly reward

Deliver “on the go” content

Provide highly targeted and relevant information

Let’s demonstrate Mobile Marketing live, right here, right now…

Mobile Marketing Live

Q & A

gene@staffknex.comwww.staffknex.com

The Power of Mobile Marketing: What you need to know to get in the game