EMBARGO: FEB 06, 2019 9AM CST / 4PM CET SRAM RETAIL: … · 12 SRAM RED eTAP AXS ™ / EMBARGO FEB...

SRAM RED eTAP AXS ™

PRODUCT COMMUNICATION

EMBARGO: FEB 06 , 20 19 9AM CST / 4PM CET

RETA IL : FEB 20 19

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SRAM RED eTAP AXS™ / EMBARGO: FEB 06, 2019 / RETAIL: FEB 2019

S I M P L Y

B E Y O N D

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Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions.

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So we made eTap AXS™ for today’s riders.The result: an intuitive, high-performance groupset that means you can focus on what’s most important—your ride.

Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.

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Road bikes are faster and more capable than ever, and riders are expanding what’s possible with drop bar bikes. X-Range™ offers wider range, more useful and smoother gear progression, as well as smarter shift settings—enabled by AXS™.

ALWAYS IN THE RIGHT GEAR

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WOn tarmac or gravel, 1x or 2x, eTap AXS™ gives a quiet, secure, and smooth ride. Thanks to Orbit™ chain management and a unique Flattop™ chain, you’ll ride more confidently and efficiently than ever— no matter the terrain.

QUIET, SECURE, AND SMOOTH

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Control. Personalize. Monitor. AXS™—SRAM’s new bike component integration system—takes eTap® wireless shifting to the next level. The SRAM AXS™ app allows riders to see battery status, change component behavior, personalize controls, get maintenance reminders, and update firmware.

EASILY PERSONALIZED

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More aeroA smaller eTap BlipBox™ easily integrates into aero frames or the new Zipp Vuka Aero bar, improving aerodynamics and allowing for a super sleek look.

A new power paradigmBy integrating a Quarq DZero™ power meter into our chainrings, we made power measurement more affordable and accessible—and lighter, too.

Beyond roadAXS™ allows you to mix and match Road and MTB components. Dropper post with a drop bar groupset? No problem.

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Yours, nowSRAM RED eTap AXS™ is now available on a wide variety of bikes and for purchase at a bike shop near you today.

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SRAM RED eTAP AXS™

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SRAM RED eTap AXS™

FRONT DERAILLEUR

The SRAM RED eTap AXS™ front derailleur leverages our

advancements with X-Range™ gearing. The derailleur design carves

out space for wide rear-tire clearance, making it a perfect fit for

modern riding. And the shifting is quick and precise.

_AXS™ enabled for easy personalization

Elegant and streamlined form for more rear-tire clearance

SRAM Yaw™ trimless cage technology with an optimized cage profile

for new SRAM RED® front chainring combinations

The most responsive, quick, and precise front shifting to date

Compatible with existing eTap® batteries

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REAR DERAILLEUR

The heart of the connected cadre. The SRAM RED eTap AXS™ rear

derailleur is AXS™ enabled for easy personalization and designed

for both 1x and 2x systems. Advanced chain management keeps

it silent and secure no matter the terrain. The derailleur also comes

with faster pulleys, bearings, motors and signals, improving speed

in every way.

_SRAM AXS™ enabled for easy personalization

Orbit™ chain management technology keeps drivetrain quiet and secure

A single rear derailleur for all gearing combinations, including 1x and 2x

Improved motor and signal travel for faster shifting

Larger X-SYNC™ pulleys and ceramic bearings for increased durability

and efficiency

Compatible with existing eTap® batteries

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SRAM RED®

CHAINThe all-new SRAM RED® chain was developed from the ground up.

The unique link shape allows the chain to be narrower and lighter

while increasing strength and providing more space between the

outer plates of the chain and the cogs on either side.

Result: a quieter chain with faster, more precise shifts.

_Flattop™ technology enables a narrower chain with quieter operation

and increased strength and durability

Hard Chrome™ plated inner link plates and rollers for reduced wear

and prolonged life

HollowPin™ construction for increased strength and efficiency

Requires new Flattop PowerLock™

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SRAM RED® XG-1290

CASSETTEThe workhorse of X-Range™ gearing. The SRAM RED® XG-1290

cassette progresses fluidly and quickly through a wider range

of gears. It’s specifically designed for wireless electronic shifting

and the one-piece design offers you the best in weight savings.

_Updated design for smoother and faster shifting

More gradual gear progression between cogs—at least five

one-tooth jumps

10-tooth start helps provide a wider gearing range

Designed to work with an XDR™ driver body

One-piece machined steel X-Dome™ design for weight savings

All Zipp wheels starting from 2012 are XDR™ ready

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HRD SHIFT-BRAKE SYSTEM

Fully wireless electronic shifting. Fully hydraulic disc braking.

The SRAM RED eTap AXS™ HRD shift-brake system is the future.

And the future is custom. AXS™ enabled and easily personalized

for hand size and reach, this is the best shifting and braking

experience—for all riders.


Simple and intuitive eTap® shift logic

Personalize for your hands and preferences using Contact Point

Adjustment™ and separate Reach Adjust™ with HydroHC™ brake platform

Newly textured shift paddles and hoods for a better feel

Two ports for Blips™ on each lever

Bleeding Edge™ technology for easy and clean brake bleeds

Available in flat mount and post mount caliper options

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SRAM RED eTap®

SHIFT-BRAKE LEVER

Award-winning eTap® shift logic, now with the connectivity of AXS™.

The SRAM RED eTap® shift-brake levers build on this foundation

while integrating our newest technologies. And it’s easily

personalized, from shifting sequences to reach.



Customizable fit with Reach Adjust™

Two ports for Blips™ on each lever

Large SRAM eTap® paddles provide positive controls for rider input

For use with mechanical rim brakes

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SRAM eTap AXS™

BLIPBOXSignificantly smaller, the SRAM eTap AXS™ BlipBox is now easier

to integrate—mounting inside a stem faceplate cap, feed box

or frame. It’s also AXS™ enabled, for easy personalization.

Simple, intuitive, aero.

_Replaces standard drop bar shift levers


AXS™ enabled for easy personalization

Limitless aero configurations

Two ports per side for Blips™ and Clics™

Fits the included optional stem mount

Compatible with existing eTap Blips™ and Clics™

Mounts inside stem faceplate cap, feed box or frame

(See user manual for details.)

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SRAM RED AXS™

POWER METER

The SRAM RED AXS™ power meter breaks with tradition—and breaks

through to new levels of performance. We reengineered road gearing:

reducing front chainring size and adding more range to the rear

cassette. We also maintained a 13-tooth delta on all chainring pairs,

ensuring precise shifting for any setup. This results in more useful

gearing and better shifting across all configurations. Our power

meters are also designed with Quarq DZero™ power measurement

into crankset. Welcome to the pinnacle of the power meter._X-Range™ gearing technology gives you more range and a smoother

gear progression, so you’re always in the right gear

Power readings are accurate within +/-1.5% and aren’t affected

by climate conditions during a ride

Power Balance measures left and right legs separately

Improved front shifting performance for crisp and accurate front shifts

Unique chainring shape results in a lighter weight, stiffer, more

durable crankset

Integrated chainring design significantly reduces weight

DUB™ bottom bracket adds durability, simplicity and broad compatibility

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SRAM RED 1 AXS™

POWER METER

In certain disciplines, the single-ring drivetrain reigns supreme.

Championing simplicity, strength, and durability, the SRAM RED

1 AXS™ power meter meets the demands of triathletes, time

trialists, and cyclocross racers. The power meter features improved

aerodynamics thanks to direct mount aero chainrings with fully

integrated power, and the tighter gearing range is perfect for racing

and areas with flatter terrain.

_Single-ring drivetrain simplifies functionality

48 and 50t variants have fully integrated power into a direct mount aero

chainring, 36-46t variants have spider-based power

Chainrings can be easily changed without requiring recalibration

of the power meter

Power readings are accurate within +/-1.5% and aren’t affected

by climate conditions during a ride

Power Balance measures left and right legs separately

SRAM X-SYNC™ wide-tooth, narrow-tooth chainring technology provides

maximum chain control

Laser-etched chainring finish is more durable


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SRAM RED®

CRANKSETThe SRAM RED® crankset leverages a pivotal design innovation:

smaller chainrings and a wider cassette range. This leads to smoother

and faster shifting up front and more useful gearing for today’s riders.

The new configurations improve cadence and efficiency while also

delivering shifts that are crisp, clean and quick—every time.

_X-Range™ gearing technology gives you more range and a smoother

gear progression, so you’re always in the right gear

Improved front shifting performance for crisp and accurate front shifts

Unique chainring design results in a lighter weight, stiffer, more

durable crankset


Power upgradeable

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SRAM RED® 1

CRANKSETTriathlon. Time Trial. Cyclocross. Some disciplines are made for 1x.

And while our X-Range™ 2x set up has integrated much of the

simplicity of a 1x system, there are still times when a single ring

is best. The SRAM RED® 1 crankset offers the most demanding racers

the right mix of features—aerodynamics, durability, and simplicity.

_Single-ring drivetrain simplifies functionality and reduces weight

48 and 50t variants feature direct mount aero chainrings

for better aerodynamics

Non-aero chainrings can be installed with a single tool, making

gearing changes a breeze

SRAM X-SYNC™ wide-tooth, narrow-tooth chainring technology

provides maximum chain control

Laser-etched chainring finish is more durable


Can be upgraded to a power meter

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SRAM CenterLine XR (CLX-R)

ROTORDesigned specifically for road riding, the SRAM CenterLine XR

(CLX-R) rotor is the perfect complement to a new SRAM eTap

AXS™ drivetrain.

_Streamlined form optimized for road use

CenterLine track offers quiet brake operation

Designed to match eTap AXS™ components

Rounded edges make for easier wheel installs and are UCI-compliant

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SRAM RED®

BRAKESETThe SRAM RED® brakeset improves on all fronts: it’s

lighter, more aerodynamic, and leverages more braking

power. What’s more, it features broader tire clearance.

A classic made modern.

_AeroLink® arm amplifies braking power while reducing

frontal area

Lighter, aero pad retainers carry SwissStop Flash Pro

pads standard

Aero design extends to the shape of the indexed

four-position quick release

Wider clearance for modern tires and wheelsets (up

to 28c)

Updated finish to match new SRAM RED eTap AXS™

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TECHNOLOGIES

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AXS™

AXS™ is SRAM’s new bike component integration system that connects electronic bicycle components and software. The SRAM AXS™ App allows riders to see battery status, change component behavior, personalize controls, get maintenance reminders, and update firmware.

Flattop™

To enable X-Range™ gearing technology, we developed a narrower chain. The unique link shape of Flattop™ technology not only allowed for a wider gear range, but also results in quieter drivetrain operation and increased chain strength and durability.

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DUB™

The relationship between bottom bracket spindle and bearing is the core of DUB™ technology. It’s where stiffness meets durability. We took it a step beyond conventional thinking and made everything simpler—better integrating the relationship between chainring, crank, spindle, and bottom bracket. It’s this approach to developing a complete system that equals better drivetrain performance.

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BSA BB30 PF30 BBRIGHT PF30A 386 PF86.5

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XDR™

The XDR™ driver body is a universal mounting system for cassettes that incorporate cogs with fewer than 11 teeth. It allows for lighter and more versatile drivetrains without requiring new rear axle standards, cassette tools or hub redesigns. The XDR™ interface is 1.85mm longer than XD™ and is designed for road hub applications. XDR™ driver bodies are compatible with all XD™ cassettes when the cassette is installed with a 1.85mm spacer.

Orbit™

Orbit™ technology is an innovative new form of derailleur motion control. It utilizes silicone fluid as part of an elegant and ultra-lightweight damper system. Compared to a standard friction clutch system, Orbit™ technology places no additional resistance on the rear derailleur’s spring when under slow or light movement. This means easier shifting and rear wheel removal.

And while riding, the fluid damper reduces chain bounce. It’s rock-solid reliability for both 1x and 2x systems.

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X-Range™

Road bikes are faster and more

capable than ever before, and riders are

expanding what’s possible with drop bar

bikes. X-Range™ is gearing for today’s

road riding. We completely reimagined

road gearing for wider range, more useful

and smoother gear progression, as well as

smarter shift settings—enabled by AXS™.

With X-Range™, you’re always in the

right gear.

DZero™

Quarq’s next-generation

DZero™ power meter platform is

named for the DØ Experiment, one

of science’s most accurate and innovative

projects to detect subatomic particles

moving at the speed of light.

With a new measurement circuit, a

revised strain gauge design, improved

accuracy throughout the pedal stroke,

and software advances, DZero™

represents the state of the art in

power meter technology.

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THANK YOU

Date post:	08-Apr-2019
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EMBARGO: FEB 06, 2019 9AM CST / 4PM CET SRAM RETAIL: … · 12 SRAM RED eTAP AXS ™ / EMBARGO FEB...

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