Susan Zielinski, SMART, University of Michigan. February 10, 2012, Mumbai. Occasion: Rickshaw Rising (EMBARQ)
1. CONNECTING THE DOTS(to provide good transport for the user)
2. MOVING MONEY (new business, innovation, access, jobs)
3. MOVING MINDS(new way of looking at transport & cities)
FROM POOR COUSIN TO FAVOURITE UNCLEENTREPRENEURSHIP EXPERIENCES & Learning Opportunities (Aerial View)
YOUR FIRST THOUGHT : What is the greatest benefit /
advantage of auto rickshaws in cities / in the transport system?
AUTO RICKSHAW MISSING LINK:
- more with less – enhances existing system
- nimble & adaptable & responsive
- affordable, serves urban poor
- creates jobs
- other?
LEARNINGS
CONNECTING THE DOTS
Seamless Whole systems Opportunities: Service Product Technology Design Policy
Rickshaws NB Part of whole system – floating all boats – not just feeder
MOVING MONEY
Auto Rickshaw Sweetspot: Nimble Combination of Service and IT (wayfind, fare pay, traffic manage, security)
Emerging Industry Cluster – financing all boats
Job creation – improve quality of employment / self-sufficiency
MOVING MINDS
New language (not last mile/feeder – important role)New perception of value
Policy barriers to be overcome (decision makers minds)Telling a new positive story, new research to help this
Counter Isolation – we are not alone – strength in numbers – local & global networks
Public Private Innovation
LIVING LABS:BangaloreBeijingCape TownChennaiCochinDetroit RegionFairfaxLos AngelesManilaMexico CityMysticPasadenaPortlandSeattleShanghaiWashington DCLisbon / Coimbra / Portoetc…Connecting the Dots; Moving Money; Moving MindsRESEARCH, EDUCATION, TECH TRANSFER: ACCELERATE IMPLEMENTATION
PARTNERS & SPONSORS:
National Science FoundationCenter for South Asian StudiesTransportation Research Board
Rockefeller FoundationMott Foundation
FIA FoundationAlcoa Foundation
Ford Motor (redefining)
US Environmental Protection Agency
Cisco SystemsIBM
Federal Highway AdministrationU.S. Department of Education
CEO’s for CitiesCity Connect Chennai
Confederation of Indian Industry etc…
Why DID the chicken Cross the Road?
GAME CHANGE: SEAMLESSLY CONNECTED OPTIONSLEAPFROG: Straight to Next Generation Whole Systems Design & Build
- spatial connectivity supported by Services, Technologies and PPI
NEW MOBILITY GRID: More Choices, More Connected
The Next Infrastructure; The Next Industry Cluster
BELLY OF THE BEAST ---- Transportation = Cars
(everything else is extra, hardly even seen)
… as Thomas Friedman might say …
TRANSPORTATION IS FLAT
OPEN SOURCE, MULTI-MODAL, MULTI-SERVICE, IT ENHANCED USER FOCUSED, SOCIALLY EQUITABLE, AESTHETIC LIVABLE WHOLE SYSTEMS TRANSPORTATION
TRANSLATION: More Choices; More Connected Choices (New Mobility)
EMERGING GLOBAL NEW MOBILITY INDUSTRY TO SUPPLY ITThe current value of New Mobility markets can be measured in the billions of dollars.”Building a New Mobility Industry Cluster in the the Toronto Region” (MTE & ICF)
Auto Rickshaws, Not Just the Last Mile, Not Just the Feeder
A heart? A lung? Pituitary gland? Your choice
What is better? What is the silver bullet?
I only use my heart I’m too rich and powerful to use my capillaries
VEOLIA Video
CONTEXT: URBANIZATION
From 50% - 2/3 by 2025; 81% in US; 90 % world economyComing years: At least 35 cities more than 10 million
RESULT:Almost all transport has at least an urban component
DRIVERS
BRT went viral --
worldwide
More than 83Over 40 in North America alone
ZIPCAR: Wheels When You Need Them
FRACTIONAL USE: AUTO RICKSHAWS, TAXIS & COMMUNAL CABS, INTERMEDIATE VEHICLES, CARSHARE, BIKE SHARE,
SOCIAL NETWORKING, SLUGGING
services
new technology
wayfinding; shared use; fare payment; traffic management; security etc.
Design & new infrastructure
New modes / modal enhancements
moving peoplemoving goodsmoving less
CONNECTIVITY/OPTIMIZATION IS THE NEW SILVER BULLET
GAME CHANGE: SEAMLESSLY CONNECTED OPTIONSLEAPFROG: Straight to Next Generation Whole Systems Design & Build
- spatial connectivity supported by New Technologies and PPI
NEW MOBILITY GRID: More Choices, More Connected
The Next Infrastructure; The Next Industry Cluster
CONNECTIVITY/OPTIMIZATION
• spatial *
CONNECTIVITY / OPTIMIZATION (both energy & time)
• spatial / physical
• service (use vs. own)
• technological (wayfind; fare pay; traffic manage; security)
• economic (revitalize; save $; create jobs; boost business)
• institutional & policy (public private innovation)
• cultural / psychological (moving minds)
ROLLING OUT THE GRID: 4 STEPS(public-private innovation)
1. CONVENING – The Crucial & Often Under-Rated First Step(not just the usual suspects – public private innovation
2. MAPPING – An Engaging and Tangible Catalyst for Action
3. PILOTING & ROLL-OUT – Start with Hologram for Wider Spread Roll-Out
4. MOVING MINDS – Speak a new language (Rumi, Philip K. Dick)
5. NETWORK (SMART network – “twinning” for shared genius)
CONVENING
MAPPING
and
PILOTING
Washington, DC
Ann Arbor, Michigan
CHENNAI:Linking design, value capture, cycles, auto
rickshaws, pedestrians, local business & new
technologies (e.g. Mapunity, Cisco, Ashok, thru CII)
Links train, metro, bus, ferry, auto, taxi, parking, 2 wheelers & cycles Linked to commercial, entertainment, tourism, lifestyle 70% of people need not enter city (larger hubs gateways to grid of smaller hubs) Transform economy & lifestyle Sustainable – supported by real estate elements
COCHIN (quiet leapfrog)
Mexico City
CAPE TOWN – entrepreneurial ventures, way-finding, workplaces, public-private innovation, moving minds
Moving Minds
Did Philip K. Dick predict or shape the future?
SYSTEM OF SYSTEMS: CHANGES THE GAME
Connects Mode Service Product Technology Design
Door to Door (feeds trunk, focused on user)
Scalable / incremental / ALL YESES / induces demand
For all shapes & sizes of communities & regions
Short term / long term (not land use / policy dependent)
Appealing (design, cool status) & Safe & Equitable
Resilient & Robust (to climate / geopolitical challenges)
Business, Innovation, Job Opportunities (New Mobility Industry Cluster Multi-Billion $)
NEW MOBILITY ECONOMIC BENEFITS
Saves Money
Creates Jobs
Boosts Business
Revitalizes Local Economy
NEW MOBILITYINDUSTRY
REAL ESTATECONSTRUCTION,
PLANNING &OPERATIONS
GOODS MOVEMENT& SUPPLY CHAINMANAGEMENT
TELECOMMUNICATIONS& WIRELESS
E- BUSINESS& NEW MEDIA
CLEAN ENERGY
TRANSPORTATIONEQUIPMENT
INFORMATIONTECHNOLOGY
TOURISM& RETAIL
FINANCIAL SERVICES,BAN KING &INVESTMENT
TRANSPORTATIONOPERATIONS& SERVICES
GEOMATICS
INTELLIGENTTRANSPORTATION
SYSTEMS
TODAY
What are some examples of successful scalable ventures?
What are some new business models?
What technologies can help us?
What research can help us?
What policies can help us?
What friends / networks (locally & globally) can help us?
LEARNINGS
CONNECTING THE DOTS
Seamless Whole systems Opportunities: Service Product Technology Design Policy
Rickshaws NB Part of whole system – floating all boats – not just feeder
MOVING MONEY
Auto Rickshaw Sweetspot: Nimble Combination of Service and IT (wayfind, fare pay, traffic manage, security)
Emerging Industry Cluster
Job creation – improve quality of employment / self-sufficiency
MOVING MINDS
New language (not last mile/feeder – important role)New perception of value
Policy barriers to be overcome (decision makers minds)Telling a new positive story, new research to help this
Isolation – we are not alone – local & global networksPublic Private Innovation
SMART CONNECTIONS:
• http://um-smart.org/blog or email me [email protected]
• Living Labs (in pilot communities & regions) & NETWORK
• Primer (Connecting & Transforming)
• Global Learning Community (education & capacity building)
• SMART Exchange collaborative tool -- smartumich.ning.com
• Business network
• Research collaborative
• Regular gatherings / summits of the “systems” network
