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'Emblem' Documentary Pitch

Date post: 13-Feb-2017
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Emblem Sonny, Sarah, Owen and Lexie
Page 1: 'Emblem' Documentary Pitch

EmblemSonny, Sarah, Owen and Lexie

Page 2: 'Emblem' Documentary Pitch

Our Idea

Our original idea, ‘Fish & Chips’ was too commercial

“The better ones do not promote a product or service”-Michel Rabinger

Page 3: 'Emblem' Documentary Pitch

Our IdeaOriginally, we had the idea of tattoos as a backup

When deciding what our new idea would be, we saw tattoos to be the most compelling, accessible and relevant to our environment and personal interests

Large tattoo culture within Brighton and our generation

Focus on simplicity, aesthetic appeal and conflicting topical views

Tattoos generate personal interest

Page 4: 'Emblem' Documentary Pitch

Key Influences

Content, Style and Aesthetic

Kevin MacDonald (Life In A Day)

Exposing the thoughts, views and feelings of individuals in a given place

Encouraging people to contemplate elements within our world

Reflecting the content of the documentary within the aesthetics


Page 5: 'Emblem' Documentary Pitch

Basic Aims of Our DocumentaryWe are aiming too explore the conflict between the positive and negative associations of tattoos as well as the general diversity of opinions within a given area.

We want our viewers to feel that we have presented a controversial topic with due impartiality.

We want to present stories of human interest as we get to the heart of the debate between tattoo inspirations and tattoo regrets.

Page 6: 'Emblem' Documentary Pitch

Basis of our documentary: Tattoo inspiration

Exploring the positive associations with tattoos such as creativity, emotional expression and the ability to cover up scars that may be the root of anxiety for some.

The fact that there is over 30 tattoo parlours in Brighton is suggestive of the overall sense of originality expressed by the local community. As such, we are in a prime location to form an impression of the popularity of tattoos that has risen in the past couple decades.

Whilst exploring Brighton we were able to find a subject who is willing to talk to us about her feelings towards her upcoming tattoo. This will be the central point of human interest for the positive representation of tattoos.

Google maps

Page 7: 'Emblem' Documentary Pitch

Basis of our documentary: Tattoo regrets

Exploring the negative associations of tattoos from the point of view of a

subject with their own personal regrets.

“76% of respondents from a survey said that visible tattoos and piercings can hurt the applicants’ chance of being

hired” (Aaron Gouveia salary.com writer)

“Dr Fritz Francois of New York University Langone Medical Centre did a study

saying people with hepatitis C are four times more likely to have a tattoo”

There are laws against getting tattoos when you’re intoxicated in the UK; however, this doesn’t stop adolescents from doing so in other countries

(We will find our central subject in the coming week)

6th Nov 2014Frankie Goodway

The Mirror

Page 8: 'Emblem' Documentary Pitch

Demographic15 - 34 year olds, male and female

We will appeal to our demographic by…

Including subjects that are within the age group of our demographic so viewers can relate to them and their experiences

Fast paced

Avoid lingering on the interview, include cutaways and transitions for visual appeal

Attempt to portray accounts of personal significance, thus creating human interest

Page 9: 'Emblem' Documentary Pitch


Performative genre - “A subjective experience and emotional response to the world… strongly personal, unconventional, perhaps

poetic and/or experimental”

-Bill Nichols Introduction to Documentary (2001) and

Representing Reality (1991)

Page 10: 'Emblem' Documentary Pitch

CharactersBonita M (Works at head office for Jamie’s Italian)

Other subject/s is yet to be found

We will also include cutaways of various members of the public who may have interesting thoughts and feelings towards the nature of our documentary or tattoos/stories of their own. (Students, parents, employers, police, tattoo artists, shop owners etc.)

Contribution: opinions, stories, ideas and views

Page 11: 'Emblem' Documentary Pitch


Pre-coded and follow up questions

Mix of diegetic and non-diegetic interview responses

Allow people to speak freely

Unconfirmed subjects Image source:


Page 12: 'Emblem' Documentary Pitch

Short video:


Image source: https://www.youtube.com/watch?v=KH1ZbJwuvr8

Page 13: 'Emblem' Documentary Pitch

Social Significance and Human Interest

Connotations of ‘recklessness’



Gang culture

Constructive Creativity

Insight into peoples personalities, interests, events they have encountered, loved ones they have lost etc.

Page 14: 'Emblem' Documentary Pitch


Colloquial tone

We predict different points of view and therefore different moods due to the nature of the subject

Page 15: 'Emblem' Documentary Pitch

Basic ShotsWe are in the process of creating our shot list...

Basic shots we will include:Establishing shots of new locations and shops

Vertical panning shots of the subjects involved

Intense close ups of tattoos, piercings and clothing items to visually describe the characters involved

Mid shot interviews, one third of the frame including upper body, face and hands to portray body language and expression

Over the shoulder shots of tattoo artists drawing designs and customers filling in forms

Page 16: 'Emblem' Documentary Pitch

Possible developments

We may find our own views being altered by the various opinions and discoveries that we make whilst researching and filming the documentary

We may see one side of the argument emerge as heavier than the other despite presenting each side impartially

We may find the subjects involved in the documentary to come across personal developments of their own

Page 17: 'Emblem' Documentary Pitch


32 tattoo parlours in Brighton

We are waiting to hear back from one tattoo parlour if we are able to film in their studio and reception area

We have consent from one participant to film the interview in her house

We may have issues interviewing employers as they may not want to discuss their companies policies. We will investigate this later in the week.

Page 18: 'Emblem' Documentary Pitch


Brighton is known as a creative and expressive community and thus the responses may be more in favour of tattoos than other areas of the UK.

Nevertheless, we will remain impartial and our lasting word will be one of objectivity.