EMBRACE FITNESS, L3C

MEGAN LARSEN

FRANCIOSA CHUA

LAUREN SWARD

MELISSA MANJARRES

MONICA MENESES

JONATHAN WONG

EMBRACE FITNESS OVERVIEW

L3C organization in Chicago, IL Elevator pitch Mission:

“We dedicate our organization to embracing the opportunity to create an enjoyable environment for individuals with disabilities, where they may embrace the joys and healthy benefits associated with consistently engaging in overall fitness activities.”

MARKET & OPPORTUNITY SIZE

39.3% (age 7 and up) worked out in a club at least once in 2008

In 2009, IBIS world estimated 40.3 Million health club members

Trend toward specialized gyms According to the Census Bureau, 51.2 million people

are disabled Roughly 600,000 reported disabled individuals in

Chicago, IL

SOLUTION

EMBRACE FITNESS will provide facilities and services to meet the needs of disabled individuals with physical and/or mental impairment(s).

Develop a sense of community in a uniquely inclusive environment

(I need to fine-tune this slide, but can I see where the need is presented so I can phrase the solution accordingly and not repeat info) thanks!

EMBRACE FITNESS’S SERVICES

Specialized fitness equipment Certified trainers Convenient transportation services Group fitness classes and educational workshops Professional physical therapist on site Monthly newsletter

COMPETITION

NextStep Fitness Non-profit fitness center for disabled California

Fitness Centers in Chicago Bally Total Fitness Equinox Fitness Club YMCA Xport Fitness FFC

MARKETING

• Competitive Advantage High Quality Service Transportation Services Group fitness classes and educational programs Low prices

Market Penetration Word-of-Mouth, Collaboration Membership Promotion Monthly Newsletter, Website, Brochures

FINANCIALS

Success Metrics Revenue Memberships

Revenue Projections Industry Revenue: $25089.3 ($Million)/53,950

establishments= $465,047.266 per establishment Goal for the first year: 30 members/month Membership fee for the first year: $24.99/month

Year 1 Year 2 Year 3Sales (# of members x fee)

$107,956.8

$183,489.8

$261,660.7

New Memberships/yr 360 599.64 838.656Estimated memberships/mo 30 50 70

MANAGEMENT

•Bookkeeping

•Income development

•Raise awareness

•Brochures

•Newsletter

•Website

•Sponsors

•Front desk

•Volunteers

•Employees

Advising Board

TIMELINE Milestone Expected Date

Collect first round of funding of at least $500,000

July 31, 2010

Grand Opening of EMBRACE FITNESS

July 23, 2011

Register First 360 members July 23, 2012

Collaboration with Organizations July 23, 2014

Opening of New Location July 23, 2016

RISKS

Limitation of L3C Structure New industry/market Increased industry regulation Highly dependant upon volunteers

WHY EMBRACE FITNESS?SloganIt’s time to be strong again.Embrace a new body.Enrich your body.Renew your inner strength.

“Only 36 percent of Americans with disabilities engage in any physical activity”

People with disabilities are far less healthy than the average American.Lack of …•Support•Facilities•Recognized Health Conditions

Embrace Fitness will bridge the gap between disabled and abled physically active Americans.

ADDITIONAL INFORMATION

LOCATION

9,000 sq. feet building An equipped

gymnasium 4 Large rooms for

group fitness classes 2 rooms for

educational classes

1 Men’s locker room (Including showers)

1 Women’s locker room (Including showers)

2 rooms for special events

Check in Area Waiting room area 1 pool (25m x

50m )