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Embrace the Power of a Embrace the Power of a Diverse Chapter Diverse Chapter A Guide for Chapter Diversity Outreach 1
Embrace the Power of a Embrace the Power of a Diverse ChapterDiverse Chapter
A Guide for Chapter Diversity Outreach
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Building your chapter strategyBuilding your chapter strategyThe IREMThe IREM®® Advantage Advantage To educate real estate managers and certify their
competence and professionalism
To enhance members’ professional competence and performance
To serve as an advocate on issues that affect the industry
To advance the professional stature of real estate management
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Building your chapter strategyBuilding your chapter strategyThe IREMThe IREM®® Advantage Advantage Top-of-the-line professional education
and training– All courses taught by current practitioners who
are successful executives in the industry– Curriculum addresses all aspects of real estate
management and focuses on practical applications
– Conferences, webinars, and publications address current and emerging industry trends and issues
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Building your chapter strategyBuilding your chapter strategyThe IREMThe IREM®® Advantage Advantage Well-informed
– Institute’s award-winning magazine, Journal of Property Management (JPM®) covers latest industry news
– Industry research and management guides for all types of properties – including annually published Income/Expense Analysis® Reports
– Timely publications address current hot topics in the industry
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Diversity mattersDiversity matters
Diversity is relevant to every single one of us
Diversity exists in every single interaction we have with another person
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Diversity mattersDiversity matters
Diversity of people brings a diversity of ideas
Diversity of ideas brings the best solutions
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Diversity mattersDiversity matters Diversity is a strategy Use it to meet your chapters goals
– Diversifying your chapter will grow your chapter– Diversifying your chapter will bring fresh ideas
to your chapter– Diversifying your chapter will strengthen
member engagement A growing, fresh, engaged chapter is a
powerful chapter
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Diversity mattersDiversity matters
Once you have completed this session, you will be able to:– Define diversity for your chapter– Analyze where your chapter can
capitalize on new opportunities– Create and implement a plan for
diversity outreach and retention
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What is diversity?What is diversity? Diversity means difference No single definition is right for every
situation Common misperceptions:
– race relations, gender equality, affirmative action, quotas, compliance, sensitivity
These are all part of the larger conversation, but diversity means difference, and difference takes many forms
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What is diversity?What is diversity?
IREM® Diversity Statement“IREM® encourages diversity. We welcome individuals of all races, genders, creeds, ages, sexual orientations, national origins, and individuals with disabilities. Our organization strives to provide an equal opportunity environment among its members, vendors, and staff.”
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What is diversity?What is diversity?
Activity 1 Association Forum
Diversity Summit, 2011“Diversity is having the willingness and ability to recognize, understand, respect and effectively respond to unique talents and needs of all individuals, regardless of their packaging.”
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Defining diversity for your Defining diversity for your chapterchapter Every chapter will have a different
perspective on what diversity means for its membership
A first step is understanding how your chapter membership compares to your local market
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Know your marketKnow your marketActivity 2 Take a few moments to
think about the makeup of your chapter.
At the same time, think about the make up of your local real estate community
How do they compare? Where might there be
some untapped resources?
Gender Ethnicity Property types Age Disability Career level or
specialty Sexual orientation Education level
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Know your marketKnow your market
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Know your marketKnow your market
Think there’s no cultural diversity in your market?
America’s growing diversity has reached nearly every state
Look at these maps based on U.S. Census Bureau data and projections
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Growth in multicultural diversity Growth in multicultural diversity - 1980- 1980
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Growth in multicultural diversity Growth in multicultural diversity – 2020 projection– 2020 projection
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Know your marketKnow your market
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Know your marketKnow your market
U.S. Disability stats
Reported on www.aapd.com
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10.1% Percentage of working age Americans who reported a disability
45.7% Percentage of disabled Americans who were actively employed
16.8% Unemployment rate among disabled Americans
Know your marketKnow your market
Business rationale:– Two thirds of new households in the United
States are minorities– Minorities represent 30 percent of the U.S.
population, and their buying power is growing steadily
– Several states already are “majority minority”– Numbers of same-sex households are growing– A steady 10% of Americans report a disability
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Know your marketKnow your market
www.factfinder.census.gov Search by city, county, state
– Social characteristics– Economic characteristics– Housing characteristics– Demographic characteristics
Drill down to “show more” about each set of characteristics
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www.factfinder.census.govwww.factfinder.census.gov
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www.factfinder.census.govSample Houston, TX – Social Characteristics
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www.factfinder.census.govSample Houston, TX – Economic Characteristics,Housing Characteristics
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www.factfinder.census.govSample Houston, TX – Demographic Characteristics
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Building your chapter strategyBuilding your chapter strategyCollaborationCollaboration Collaborate - Don’t go it alone Look for ways to work with other organizations
– Other real estate management organizations Examples: Local BOMA, NAA, or AHMA group
– Allied organizations in real estate Examples: Local REALTOR® board, AREAA chapter,
NAHREP chapter, AAREP chapter, NAGLREP chapter– Non-real estate organizations with common goals
Examples: Local community colleges or universities (academic groups as well as social clubs), local military or veterans groups, Local Business Fraternities or Sororities, Chamber of Commerce
– Supporters Examples: IREM® Foundation, Friends of IREM, local
properties
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Building your chapter strategyBuilding your chapter strategyBest PracticesBest PracticesBe inspired by the successes of other IREM chaptersIndianapolis Chapter No. 24 John Perine, CPM®, President Julie Dowry, IAE8th Annual Take Our Future to Lunch10:00 am Job Fair11:00 am registration & networking12:00 lunch programMeet and mentor students interested in property management careers
from Ball State, IU, Butler, Purdue & Notre Dame.Visit our job fair and get inspired by our guest speaker, Josh Bleill, co-
author of “One Step At A Time: A Young Marine’s Story of Courage, Hope, and a New Life in the NFL,” which follows his journey from enlistment then on to active duty, through two years of rehab, and ultimately to his job with the Indianapolis Colts.
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Building your chapter strategyBuilding your chapter strategyBest PracticesBest PracticesBe inspired by the successes of other IREM chaptersGreater New York Chapter No. 26 Diana Bosjnak, CPM®, President Sheila Still, IAEScholarships Whether you’re aspiring to achieve an IREM® credential and/or looking to enrich
your knowledge, IREM ® is committed to helping you reach your professional development goals. Cost doesn’t have to be an obstacle – IREM has a wide array of scholarships available to help alleviate the financial burdens associated with higher education.
Our chapter offers the following scholarships:IREM Brooker Chapter ScholarshipIREM Brooker Chapter Book Scholarship
Additionally, IREM offers scholarship programs at the national level through the IREM Foundation. The IREM Foundation awards scholarships to qualified students at all career stages, from those currently enrolled in college to those working towards an IREM credential. Click here to download IREM Foundation scholarship applications.
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Building your chapter strategyBuilding your chapter strategyBest PracticesBest Practices
Be inspired by best practices of other chapters
Western North Carolina Chapter No. 40 Christopher Mauth, CPM, President Jackie Campbell, IAE
IYP Green Building Tour
The IYP Committee hosted an exclusive tour of one of Charlotte’s premiere green buildings, 1 Bank of America Center. It was a huge success and everyone enjoyed happy hour after the tour.
The mission of IYP is simple: “to promote growth for young professionals, IREM and the asset and property management field by providing educational and social networking mixers in a casual, progressive and fun environment.”
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Building your chapter strategyBuilding your chapter strategy
Activity 3 Outcome - Identify local
opportunities for collaboration
Instructions – Using the categories at right, write down the name of one organization in each category in your local market that you have worked with minimally or not at all
Tip – Return to slide 26 for examples.
Work alone or in groups.
1. Other real estate management organizations
– Name one
2. Allied organizations in real estate
– Name one
3. Non-real estate organizations with common goals
– Name one
4. Supporters– Name one
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Building your chapter planBuilding your chapter planResources within the chapterResources within the chapter Resources within your chapter
Look for leadership– Who among your members has a passion for diversity?
Consider naming a Diversity Chair Executive Council members
Look for participants– Who among your members will support chapter diversity
efforts? Mine chapter membership and transactions data Conduct a chapter profile – ask about demographics-age,
gender, ethnicity, property types, career level, educational background, languages spoken, areas of expertise
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Building your chapter Building your chapter strategystrategyActivity 4/Chapter Plan Put together the
results of activities Using these results:
– Prioritize opportunities– Define one or two
feasible outreach goals– Assign a leader– Define expectations
and accountability within chapter
Market opportunities identified (Slide 13)
Collaborations identified (Slide 26)
Leadership identified (Slide 31)
Supporters identified (Slide 31)
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RetainingRetaining Foster the diversity that already exists in
your chapter Continuously work to “recognize,
understand, respect and effectively respond to unique talents and needs of all individuals, regardless of their packaging”
Four Cornerstones of Diversity– Knowledge– Understanding– Acceptance– Behavior
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RetainingRetaining
Four Cornerstones of Diversity– Knowledge – Learn about others who
are different– Understanding – Use that knowledge to
gain empathy for others– Acceptance – Respect values of others– Behavior – Look for ways to change how
you interact with others
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Wrap-upWrap-up Power of a diverse chapter
– Grow – Attract more students and members– Retain – Keep existing members involved and
coming back Combine results of Activities to create diversity
strategy or analyze your existing strategy– Benchmark of current diversity– Targets for broadening chapter makeup– List of resources to reach targets– Assign oversight to chapter leader(s) with
actionable goals– Earn points in your Chapter Star Workbook
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ResourcesResourceswww.diversityinc.com/department/168/Divesity-Facts/
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www.mbda.govwww.mbda.gov
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www.usbln.orgwww.usbln.org
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ResourcesResourceswww.realtor.orgwww.realtor.org
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