EMC Corporation

EMC 2008 Annual OverviewReleasing the power of information

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About EMC Corporation

EMC is the world’s leading developer and provider of information infrastructure technologies, services,

and solutions that enable people and organizations to transform the way they create value from their

information. More information about EMC’s products and services can be found at www.EMC.com.

Table of Contents

Solving Customers’ Most Pressing Information Management Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

– Managing the relentless growth of information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

– Reducing the total cost of IT operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

– Improving the energy efficiency of data centers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

– Improving the security and protection of information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

– Automating and simplifying information and infrastructure management . . . . . . . . . . . . . . . . . . 16

– Achieving the highest levels of business continuity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

EMC Information Infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

EMC Global Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Innovation in the Service of Our Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Industry Recognition for EMC Innovation and Leadership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Driving Energy Efficiency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Building an Inclusive Workforce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Who We Are . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

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EMC’s Role in the World Information has the power to illuminate our world. But for this to happen, information must be

intelligently and efficiently stored, protected, and managed—so that it can be made accessible,

searchable, shareable, and ultimately, actionable. Wherever individuals and organizations are using

information to imagine, discover, create, and build relationships, you’re very likely to find EMC —its

people, technology, products, services, and partners—working behind the scenes to make this

possible by making information fit and ready for use. The result is information that reveals its true

potential, illuminating what’s possible and moving the world forward.

Around the world, EMC works behind the scenes to make information fit and ready for use

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Solving Customers’ Most PressingInformation Management Challenges Global spending on information technology is expected to exceed $1.3 trillion this year. What are

people looking for from their IT organizations and their IT investments?

Based on discussions with representatives from approximately 3,500 businesses that visit EMC each

year—and the many more whom EMC executives visit at their places of business—we’ve learned that

it comes down to two fundamental requirements:

•First,organizationsneedITtointelligentlyandefficientlystore,protect,andmanagealloftheir

information.

•Second,theyneedITtorunandautomatethebusinessprocessesthatputthisinformationtowork

to create new sources of value—all while minimizing cost and risk.

To be more specific, we’ve selected six of the most common information management challenges that

organizations of all sizes confront each day:

•Managingtherelentlessgrowthofinformation

•ReducingthetotalcostofIToperations

•Improvingtheenergyefficiencyofdatacenters

•Improvingthesecurityandprotectionofinformation

•Automatingandsimplifyinginformationandinfrastructuremanagement

•Achievingthehighestlevelsofbusinesscontinuity

After quick explanations of why these six are pressing challenges, we provide an overview of how

EMC can help tackle these challenges, along with the real experiences of dozens of customers about

the value EMC provides today.

Managing the relentless growth of informationWhy it’s a challengeConventional IT infrastructures are already straining under today’s avalanche of information. Yet the

digital universe—meaning all digital information created and replicated each year—is growing at an

average annual rate of nearly 60 percent. Put another way, the amount of digital information pro-

duced in the year 2011 alone is expected to equal approximately 1,800 billion gigabytes, or 10 times

the quantity the world produced in 2006*. Although 70 percent of the digital universe will be created

by individuals, organizations will be responsible for the security, privacy, reliability, and compliance

of 85 percent of this information. This explosion of new digital information is rapidly enlarging the

scope of IT managers’ responsibilities and presenting new challenges from security and privacy to

digital rights management and compliance with new regulations.

How EMC helps you tackle this challengeEMC knows a great deal about managing the expanding digital universe. We enable your business

to realize the inherent power of its information by helping you create complete information environ-

ments that intelligently and efficiently store, protect, and manage information so that it can be made

accessible, searchable, shareable, and, ultimately, actionable.

*IDC White Paper, “The Diverse and Exploding Digital Universe,” sponsored by EMC, March 2008

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We do this by integrating our products, solutions, and services to create and deliver an information

infrastructure. This infrastructure is sufficiently advanced to:

•manageeverythingfromstoringtherightinformationattherightservicelevelattherightcost;

•manageinformationaccordingtopredefinedbusinessrules;

•achieveregulatorycomplianceacrossallofanorganization’sinformation;

•shiftmoreoftheburdenofmanagingcomplexityfrompeopletosoftware.

We also offer comprehensive services for your information infrastructure that can help you achieve

these benefits faster and with less risk. EMC’s aim with information infrastructure is to make your

information work with increased value, flexibility, efficiency, and cost savings.

What EMC customers are sayingGrameenPhone (Bangladesh)GrameenPhone is the largest GSM operator in Bangladesh with more than 70 percent market share

and more than 10 million subscribers.

“EMC provided a scalable storage solution that gives us the assurance that our information is

protected and available at all times. This enables us to keep pace with the rising number of

subscribers and respond to their needs faster.”

FrodeStoldal,CIO,GrameenPhone

NACF (Korea)NationalAgriculturalCooperativeFederationisoneofthelargestbanksinKorea,with5,025

branches, 70,000 employees, and 88 million accounts.

“NACFhascometobelievethatEMCisthesolepartnercapableofmeetingitsconstantlyexpanding

storage and information infrastructure requirements. It’s really EMC’s Total Customer Experience

focusedeffortsthathaveledtoNACF’sunwaveringfaith.ItisIT’sroletohelpNACFrealizeitsvision

by ensuring that customers’ requirements are met and service delivered on a timely basis. Toward

that end, we are building a next-generation system to help us deal with future growth. EMC, which

has proven its expertise in financial industry solutions over the last 13 years, is the best possible

technological and strategic partner in this massive effort.”

Kwang-TaikLim,GeneralManagerofElectronicDataandInformationDivision,NACF

Source: IDC white paper, “The Diverse and Exploding Digital Unverse,” sponsored by EMC, March 2008.

•281exabytes(billiongigabytes)ofdigitalinformationcreatedand

replicated in 2007, 10% more than previously estimated

•Closetotwozetabytesofdigitalinformationexpectedin2011

•Morethan95%ofthedigitaluniverseis“unstructureddata,”andin

organizations that number is 80%

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Instituto Tecnológico Agrario de Castilla y León (Spain)

Itacyl is a public entity created in 2002 that is managed as a private company. It is committed as

an efficient instrument to drive development of the agriculture sector through the development of

new technologies, investigation, and the transfer of scientific advances promoting coordination and

cooperation with other organizations both public and private.

“EMCCenteraallowsstoragetobeimplementedinasinglesystem,beyondtheexabytebarrier;

storage grows completely transparently to the applications and, combined with EMC DiskXtender,

defines the policies for setting the most suitable physical location of the information in the storage at

all times.”

JoséManuelFerreras,ManagingDirectorGeneraldelInstitutoTecnológicoAgrariodeCastillayLeón

Hirco Developments PVT Ltd. (India)

Hirco is one of India’s largest real estate investment companies, funding large-scale, mixed-use

township developments in suburban India.

“At Hirco, we chose EMC for its comprehensive information infrastructure portfolio to achieve world-

class, future-proof IT infrastructure, investment protection, and scalability as we grow.”

Ajay Masur, CIO, Hirco Developments, PVT LTD

Children’s Hospital Boston (United States)

As one of the largest and finest pediatric medical centers in the United States, Children’s Hospital

Boston offers a complete range of healthcare services for children from birth through 21 years of age.

“EMCCenterasupportsourFujiSynapseapplication,whichenablesustoprovideradiologyimages

to the Children’s community in a highly effective manner. It has played a major role in how we now

archive and retrieve information, while allowing us to reach our goal of accessing any image, any

time, any place. In the four years since we installed the EMC Centera solution, we have doubled our

storage capacity, and it isn’t going to slow down anytime soon.”

John Speziale, Director, ISD-Radiology, Children’s Hospital Boston

BANESCO (Venezuela)Banesco, established in 1977, is Venezuela’s largest bank by deposits. The bank offers loans in

several segments including consumer, commercial, and agricultural.

“Six years ago Banesco was the fifth largest bank in Venezuela. Since then we have built a strategy to

accelerate our movement toward becoming the #1 bank. To reach this objective we have developed

many new and innovative products that offer effective responses to our customers’ needs. EMC’s

information infrastructure solutions were vital to our ability to offer these new products, helping us

develop effective and timely market and business strategies. EMC has offered us great solutions to

protect, store, and optimize our IT platform that are based on products such as CLARiiON, Symmetrix,

and Documentum. Our partnership with EMC has brought an important value to our business,

enhancing our operations so we can provide the best new products for our customers.”

Said Machado, Division Manager, Technical Support, Development and Evaluation, BANESCO

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Oracle Corporation (United States)Oracle Corporation is recognized as the world’s leading provider of database management software

and applications for all major e-business infrastructures today.

“The reason we’ve remained with EMC is that their solutions have continued to evolve and grow

with us to meet our needs for performance, scalability, and reliability. EMC also has been great to

work with in terms of service. Having a vendor relationship where you feel they’re in it with you is

important. EMC has a partnership mentality and an understanding of the criticality of getting in and

resolving issues quickly.”

BretFuller,SeniorVicePresident,OracleApplicationsOperations,Oracle

Minter Ellison (Australia)Minter Ellison is a leading Australian-based law firm with a strong Asia-Pacific focus.

“The EMC information infrastructure makes it incredibly easy to modify our data and e-mail storage

arrangements to reflect changing business requirements. It also allows us to deploy new technolo-

gies and look into new solutions that could really enhance the way we store, back up, and recover

data.”

IanKirby,NationalTechnologyOperationsManager,MinterEllison

Northwestern Memorial Hospital (United States)

Northwestern Memorial Hospital is one of the nation’s preeminent academic medical centers with

expertise in cardiovascular services, women’s health, oncology, the neurosciences, orthopedics,

transplantation, gastrointestinal disease, psychiatry, and infectious diseases.

“Supporting our Cerner Electronic Medical Record is mission-critical for us. We needed to ensure that

the storage technology that we were considering was fully interoperable with those applications.

EMC’s ability to understand and work with the intricacies of Cerner gave us the state-of-the-art

storage solution we needed.”

Corey Gaarde, Manager of Clinical Systems, Northwestern Memorial Hospital

Central Bank (United States)With headquarters in Jefferson City, Missouri, Central Bancompany is a $7.8 billion holding company

that owns and operates Central Bank and 13 other community banks as well as a full-service trust

affiliateinMissouri,Kansas,Oklahoma,andIllinois.

“Over the past 18 months business growth and data retention regulations have quadrupled our

information assets, and the cost in time and resources to reconfigure servers, add disk drives, and

manage server outages was becoming prohibitive. EMC was critical to retaking control over our rapid-

fire information growth. We not only are more efficiently managing and better protecting all of our

data, but we’ve reduced time-to-market for new financial services products without increasing our

administrative staff.”

Bob Boeckman, Senior Vice President and Manager of the Information Systems Group,

Central Technology Services, Central Bank

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Reducing the total cost of IT operations Why it’s a challengeControlling IT costs and employing IT to reduce business costs have long been top priorities for CIOs.

Forexample,inaNovember2007surveyof1,000companies,TheInfoProfoundthat“managing

costs” was a top “pain point” and that “backup redesign” was a top storage initiative, largely

because backup consumes too much staff. IT is expected to manage ever-larger volumes of informa-

tion and deliver higher service levels at the very time that budgets and staff levels are growing

minimally, if at all.

How EMC helps you tackle this challengeEMC is expert at reducing the cost and complexity of information management tasks without compro-

mising effectiveness or reliability. We’ve developed the industry’s broadest portfolio of systems and

software for efficient information management and storage.

Take storage consolidation. We apply tiering, archiving, and virtualization technologies to store the

right information at the right service level at the right cost. We enable you to tier storage resources

across different systems and to combine several storage tiers within a single storage system, all

while maintaining your quality of service. We also have content management platforms that make

the search and retrieval of collections of documents, spreadsheets, pictures, web pages, and the like

faster and more efficient. With these same platforms your organization can publish its content in

multiple channels for sharing across the enterprise.

Our storage virtualization technologies enable resources to be pooled and shared to drive higher

levels of utilization. Our Global Services organization helps you optimally deploy and maintain EMC®

technologies.Ourwiderangeofsolutions(forcompliance,e-discovery,energyefficiency,dataloss

prevention,virtualization,andmore)aredesignedtoreducecostsandgainefficiencies.Andwhen

your organization uses VMware® software for server and desktop consolidation, you can reduce both

hardware costs and energy consumption.

What EMC customers are sayingThe Shinhan Bank (Korea)ShinhanBankisKorea’ssecondlargestbank,withmorethanUS$23billioninassets,940branches,

and 14,000 employees.

“EMC provided the right mix of technologies and support services at the right cost to make our New

Banking System a reality. EMC’s service consultants worked with our team to help design and roll out

these solutions in a professional, expedient way. We’ve been very impressed by EMC’s experience and

by its range of solutions that are crucial to our efforts to improve information availability and lower IT

costs.”

Manyup Yang, Deputy General Manager of IT Planning Department, The Shinhan Bank

Pizzagalli Construction Company (United States) One of the nation’s largest employee-owned contractors offering general contracting, construction

management, and design/build services to private and public clients on projects of all sizes.

“We didn’t want consultants, we wanted business partners. There seemed to be a good fit between

our requirements and what EMC and our partner C2 could deliver. They don’t just look at the current

issue, they look at the big picture, and as a result, we feel we’ll end up with a real cost-saving type of

environment.”

Randy Lessor, Manager of Information Technology, Pizzagalli Construction Company

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Pragati (India)Pragati is a one-stop commercial offset print service provider offering an entire range of services using

state-of-the-art technology and solutions.

“We were looking for a solution that would help us consolidate and centralize our data and enable us

faster, easier access to archived data and also manage the archived data effectively. We chose EMC

because it is the world leader in information infrastructure solutions with an end-to-end solutions

portfolio and excellent support.”

RamakrishnaP.Kodali,Director,IT,Pragati

Geisinger Healthcare Professionals (United States)Geisinger Healthcare Professionals is one of the foremost rural healthcare providers in the United

States, serving more than two million residents throughout central and northeastern Pennsylvania.

“We’ve been continually updating and expanding our storage infrastructure to meet the demands of

our business. The Support Solutions, E-Lab Interoperability Navigator, procedure generators, and soft-

ware downloads on Powerlink have been invaluable in our planning and implementation work. They

have undoubtedly saved us from making costly mistakes and have provided us the ability to figure

things out on our own. Thanks, EMC.”

Steve Pittenger, Storage Management Team Leader, Information Technology Department, Geisinger

Healthcare Professionals

REA Group (Australia)realestate.com.auLtd.(ASX:REA)anditssubsidiarycompanies,knownastheREAGroup,makeupa

global online real estate advertising company headquartered in Melbourne, Australia.

“Our vision is to become the leading provider of online real estate advertising in the world. In the

last 24 months, we’ve gone from one website in one country to 18 websites and operations in 12

countries. EMC gave us a solid IT infrastructure to reduce our technology and management costs and

help us scale our operations to a global level.”

Chris Vulovic, Chief Information Officer, REA Group

Atlantic Health (United States)Atlantic Health is one of the largest non-profit healthcare systems in New Jersey and includes Over-

look Hospital in Summit and Morristown Memorial Hospital.

“The value of the EMC Symmetrix is that we can consolidate and tier our storage according to cost,

capacity, performance, and connectivity speed within a single system. Making intelligent choices

about what and where data goes based on its clinical and business value has allowed us to reduce

our storage acquisition costs on an ongoing basis. By consolidating onto EMC, we purchase servers

without disk and keep our disk utilization levels at 98-99 percent. With better utilization, we’ve saved

about $600,000 in disk costs.”

Pat Zinno, Director of Infrastructure Services and Support, Atlantic Health

Vodacom (South Africa) “Vodacom is a Pan-African cellular communications company providing a world-class GSM service

to more than 33 million customers in South Africa, Tanzania, the Democratic Republic of the Congo,

Lesotho, and Mozambique.

“One of the biggest challenges in our previous environment was that storage utilization was only

around 40 to 60 percent. In terms of pure storage consolidation, the key advantages we have realized

since the EMC deployment are much higher utilization rates, easier management of the storage

environment, and the flexibility to adjust capacity as needed.”

Derek Morgan, Managing Executive, Billing Systems Group, Vodacom

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Clearstream (Luxembourg) Clearstream, a wholly owned subsidiary of Deutsche Börse, is a leading global supplier of post-

trading services on the financial markets. With currently over 200,000 domestic and internationally

traded bonds, equities, and investment funds in deposit, a relationship with around 2,500 custom-

ers in over 100 countries, and the processing of more than 250,000 transactions daily, Clearstream

offers one of the most comprehensive international securities services in the market.

“IT is crucial for Clearstream and for this it uses advanced technologies from suppliers that can

evolve quickly. Clearstream regards EMC as the cornerstone of its information infrastructure, as a

partner for its future.”

Yves Baguet, Managing Director Technology, Clearstream

Polish Medical Air Rescue (Poland) Polish Medical Air Rescue’s mission is to provide first-class service to transport seriously disabled,

ill, and injured people to the hospital in the best possible conditions.

“We provide services all over Europe. Our mission is to transport the seriously ill and injured to the

hospitalefficiently,quickly,andsafely,especiallyinsituationswheneverysingleminutecounts.For

this reason, we were looking for an end-to-end solution that would not only help us solve the prob-

lem of storing large amounts of data, but would also streamline our work. The new EMC system will

facilitate using our resources, including detailed information on air routes, weather information, and

information on the injured throughout Europe. It will let us raise patient service standards.”

Maciej Paczesny, IT Systems Administrator, Polish Medical Air Rescue

PPL Corporation (United States)PPL Corporation is an energy company which controls more than 11,000 megawatts of generating

capacity in the United States, sells energy in key U.S. markets, and delivers electricity to about four

millioncustomersinPennsylvaniaandtheUnitedKingdom.

“EMC’s wide range of business continuity solutions enables us to meet the varied demands for infor-

mation protection across our many different applications. EMC’s products also help us control costs

and improve efficiency, and they can expand to support our growth plans.”

Dennis Raudenbush, Supervisor Enterprise Technology Services, PPL Corporation

Saudi Telecom (Saudi Arabia)Saudi Telecom Company is the leading provider of telecommunications voice and data services to

thepopulationoftheKingdomofSaudiArabia.Itprovidesavarietyofmoderntelecommunications

services to its customers, including fixed and mobile, and voice and data services based on a variety

of transmission systems, including microwave, fiber optic, coax, satellite, and submarine facilities.

“STC management recognizes the need for an adequate information infrastructure and the right level

of support in order to manage our growth and ensure the best customer satisfaction experience. Over

the past five years of our partnership, EMC has been an excellent technology partner, providing us

with the right solutions to store, protect, recover, and manage data in the most reliable way, while

reducing our business costs and topping all that with in-house 24/7 customer support.”

Said Eng. Ibrahim Al-Dhobaie, Vice President for IT, Saudi Telecom

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Improving the energy efficiency of data centersWhy it’s a challengeData centers can be the single largest source of electrical power consumption for large corporations.

According to figures reported by the Associated Press, a one-megawatt data center can run up $17

million in electric bills over a 10-year period. And the U.S. Environmental Protection Agency reports

that data centers have more than doubled the amount of energy they are using during the past five

years. The challenge, however, goes beyond the costs of energy use. Growing numbers of custom-

ers tell us they simply cannot get enough power and cooling into their data centers to run today’s

advanced technologies. They are running out of available power to run their infrastructure. This is

forcing many businesses to redesign or even relocate their data centers.

How EMC helps you tackle this challengeThe good news, according to the EPA, is that energy reductions of 50 percent or more are possible

using existing technologies and best practices. To help you achieve these reductions, EMC takes a

holistic approach that embraces hardware, software, and best practices to improve energy efficiency.

We have the most power-efficient storage arrays in the industry—and that’s been the case since we

introduced the first-generation Symmetrix® in the early 1990s. The enablers of this energy efficiency

are the design of the systems themselves—everything from the boards and power supplies to the

packaginganddiskdrives.Forexample,inJanuary2008EMCintroducedtheveryfirstenterprise

storage system—the Symmetrix DMX-4—to integrate flash-based, solid state storage, resulting in a

dramatic reduction in energy consumption. Our Symmetrix DMX™ and other platforms also incorpo-

rate virtual provisioning, which improves overall system utilization and energy efficiency.

Software is also a key to improving energy efficiency. EMC applies virtualization, data deduplication,

and automated tiering strategies, as well as best practices for consolidating and configuring storage

systems. We also have planning tools that accurately calculate power consumption, cooling, and

operating costs. Along with virtualizing storage, EMC can also virtualize servers, which tend to sit idle

a high percentage of the time.

VMware virtualization solutions offer one of the best opportunities to reduce energy use in the data

center.Forexample,VMwaresoftwareenables10ormorevirtualizedserverstorunononephysi-

cal server. Every server that is virtualized can save about 7,000 kilowatt hours, or four tons of CO2

emissions, every year. To date, millions of servers and desktops have been virtualized using VMware

software. This has saved approximately 8.5 billion kilowatt hours of electricity each year. The energy

savings are so well documented that several utility companies in North America now offer financial

incentives to customers who reduce their energy use by virtualizing their servers.

Source: IDC white paper, “The Diverse and Exploding Digital Unverse,” sponsored by EMC, March 2008.

The Digital Universe’s Environmental Footprint

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What EMC customers are sayingWellmont Health System (United States)Wellmont Health System is the premier healthcare provider in Northeast Tennessee.

“EMC’s broad range of solutions has provided us with a comprehensive, tiered approach to intel-

ligentlyaddressourinformationmanagementchallenges….EMC’sproductreliabilityandSRDF

technology have helped us achieve five-nines availability which is vital within the healthcare indus-

try. In addition, VMware technology has given us the means to cost-effectively grow our virtual server

farms to quickly accommodate new applications while enabling us to conserve data center space and

reduce power and cooling demands.”

Darren Ramsey, Director of Technical Services, Wellmont Health System

Orange Business Services (France)Based in 166 countries, Orange Business Services is a major supplier of flexbile, cost-effective

network and IP services to clients in 220 countries. It provides one million businesses with mobile

solutions and 3,750 multinationals with global communications solutions.

“EMC was foundational to Orange’s development policy in the field of IT infrastructure services. By

facilitating the rationalization of the investments of storage as well as securing and managing an

effective lifecycle of information, EMC technologies answer CIOs’ everyday challenges. EMC enables

Orange Business Services to meet its requirement for local and international customers by integrat-

ing VMware technologies with CLARiiON and Symmetrix solutions representing more than 5,400

terabytes of data deployed to date.”

Bertrand Rojat, IT Services Manager, Orange Business Services

CareGroup and Harvard Medical School (United States) CareGroup hospital members include Beth Israel Deaconess Medical Center, Mount Auburn Hospital,

New England Baptist Hospital, and Beth Israel Deaconess Needham Hospital.

“We depend on EMC to provide expert guidance on best practices and to ensure we have a storage

configuration that meets our critical requirements for high availability, while enabling us to operate

very efficiently.”

Dr. John Halamka, Chief Information Officer, CareGroup and Harvard Medical School

Fair Isaac (United States)FairIsaacCorporationistheleaderindecisionmanagement,helpingbusinessesin80countries

makesmarterdecisions.AmongitsproductsistheFICO® score, the most-used credit score in the

world and the standard measure of U.S. consumer credit risk.

“EMC’stieredstorageandVMwarehaveenabledFairIsaactoacceleratedatacenterandinfrastruc-

ture consolidations and acquisition integrations. Resulting from this, the amount of storage deployed

was reduced by 60 percent and over 600 physical servers were migrated to VMware. The kVA

(kilowattVolt-Ampere)andBTUsperhourforthestorageenvironmentwerereducedby50percent.

TheVMware30:1virtualizationratioledtosignificantenergyefficienciesaswell.Further,theseplat-

formscombinedwithEMC’sSRDF,TimeFinder,andVoyencetechnologiessimultaneouslyincreased

our service-level offerings and attainment with internal and hosted customers as well.”

ChristopherRence,ChiefInformationOfficer-VicePresident,FairIsaac

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Source: IDC white paper, “The Diverse and Exploding Digital Unverse,” sponsored by EMC, March 2008.

Improving the security and protection of information Why it’s a challengeBy nature, digital information is in constant motion throughout its lifecycle, often leaving the

secured network perimeter by laptop, PDA, e-mail, backup tapes, and so on. At the same time,

businesses have never been as vulnerable to security threats as they are today. Whereas in the

past, security was a matter of choice, today it is a matter of law. As a result, security practices that

focus on protecting the perimeter that surrounds the data center through the use of VPNs, firewalls,

and antivirus software are no longer sufficient. Now the imperative is to protect the information

itself, wherever it travels, inside or outside the enterprise. Information security is now seen as a

risk management problem that must be solved within the context of information and infrastructure

management.

How EMC helps you tackle this challenge At EMC, we believe that information security solutions can be an accelerator—and not an

inhibitor—of growth and innovation. We take an information-centric approach to security that

ensures the availability and guards the integrity and confidentiality of information throughout its

lifecycle—no matter where information moves, who accesses it, or how it’s used. We operate with

a comprehensive product security policy to ensure that a consistent approach to security pervades

every product and solution we develop. In fact, our security policy brings together 80 design

requirements for security—everything from authentication and network security to secure coding

and service user access. All of our products, as they move from design to development to testing

and serviceability, adhere to this security policy.

RSA®, The Security Division of EMC, offers industry-leading solutions in identity assurance and

access control, data loss prevention and encryption, compliance and security, and information

management and fraud protection. These solutions bring trust to millions of user identities, the

transactions that they perform, and the data that is generated. EMC augments these solutions with

consulting, design, and implementation services. All of these capabilities help your organization

prove that your security programs are effective.

RSA’s capabilities also extend to information risk management—enabling organizations to deter-

mine what information should be protected, where the risks are, and how to best prioritize security

investments to drive business forward.

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What EMC customers are saying Dubai Mercantile Exchange (Dubai)DubaiMercantileExchange(DME)isthepremierinternationalenergyfuturesandcommodities

exchange in the Middle East, uniquely positioned to provide price transparency and market liquidity

for crude oil from the world’s foremost oil producing and exporting region.

“The DME is establishing a futures market that will bridge the gap between business hours in the

world’smajoroiltradingcentersofNewYork,London,andtheFarEast.Itwillanswerthegrowing

market need for price transparency and market liquidity in the trading of Middle East crude oil and

otherenergyproducts.Assuch,andtomeettheregulatoryrequirementsoftheDubaiFinancial

Services Authority, we will have to maintain the highest standards of information management.

The EMC solutions that we have deployed enable us to meet those high standards by ensuring that

our information is stored and managed in an optimally secure way. This solution also offers us the

scalability we need to handle the increase in data as the DME’s operations grow.”

Ahmad AlQaizi, Head of Information Systems & Technology, Dubai Mercantile Exchange

British Columbia Interior Health Authority (Canada)The British Columbia Interior Health Authority is responsible for ensuring publicly funded health

services are provided to a population of 750,000 in 717 communities across the region.

“With over 700,000 clients looking to us for vital healthcare services, the success of our initiatives

hinges on our ability to protect, move, and manage our critical patient care data and operational

information. EMC Symmetrix DMX systems handle our most extreme information storage and man-

agement requirements, enabling us to maximize data availability and meet demanding performance

and service-level requirements in a consolidated footprint.”

Roy Southby, Director of IT, Interior Health Authority, British Columbia

BRE Bank (Poland)BRE Bank is one of the top Polish providers of comprehensive corporate banking service, employing

about 5,000. It is part of the BRE Bank Group, which offers business clients corporate banking, invest-

ment banking, and asset management. It also provides private banking and asset management for

individuals.

“Ensuring reliability and 24/7 data processing as well as guaranteeing the security of our customers’

data is fundamental to BRE Bank. This is why we invest in EMC, the most effective solutions to store

and secure large amounts of data.”

TomaszKowalczyk,DepartmentAssistantManager,BREBank

REA Group (Australia)realestate.com.auLtd.(ASX:REA)anditssubsidiarycompanies,knownastheREAGroup,makeupa

global online real estate advertising company headquartered in Melbourne, Australia.

“EMC is a crucial partner in helping us design, implement, and manage our information infrastructure

for optimal data availability, security, and risk containment. EMC is 100-percent focused on helping

us manage all aspects of our corporate information from creation to deletion in the most cost-effective

way. We have a strong business plan and EMC is providing us with the infrastructure and software we

need to implement it successfully.”

Chris Vulovic, Chief Information Officer, REA Group

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Meridian Health (United States)Meridian Health is the premier healthcare provider in central New Jersey.

“At Meridian, we are entrusted with the private information of patients, employees, and vendors,

as well as the protection of proprietary business information. Our goal with data-loss prevention

technology was to find a solution that would detect and prevent the unauthorized transmission of

data, as well as identify and remedy potential areas of risk or non-compliance prior to an incident.

Deploying RSA DLP Network and RSA DLP Endpoint was instrumental in helping us assess where

personally identifiable information resided across our network, and heightened awareness across

Meridian Health of the need to protect data. The solution also helps us in ongoing regulatory compli-

ance. It’s currently monitoring close to 4,000 e-mail users as well as nearly to 11,000 team members

and physicians.”

CatherineGorman-Klug,CorporateDirector,PrivacyandDataSecurity,MeridianHealth

Barco (Belgium) International technology company Barco, designs and develops visualization products for profes-

sional use. Barco is active in more than 90 countries and has approximately 3,800 employees

worldwide.

“Our new EMC centralised storage infrastructure is more efficient, cheaper to manage, easier to

protect, and can be flexibly expanded.”

Luc Six, Network Engineer, Barco

Fair Isaac (United States) FairIsaacCorporationistheleaderindecisionmanagement,helpingbusinessesin80countries

makesmarterdecisions.AmongitsproductsistheFICO® score, the most-used credit score in the

world and the standard measure of U.S. consumer credit risk.

“FairIsaacincorporatedtheRSAKeyManagersolutionintoourflagshipconsumerapplication,the

myFICO®service(http://www.myfico.com),tomeetPCIrequirements.WithRSAKeyManager,Fair

Isaac now has the ability to generate, rotate, manage, and protect encryption keys across multiple

layers of the IT stack, reducing the cost and complexity associated with encryption.”

ChristopherRence,ChiefInformationOfficer-VicePresident,FairIsaac

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Automating and simplifying information and infrastructure managementWhy it’s a challengeThe complexity of today’s IT environments is at an all-time high as the volume of information under

management and the number of devices and applications continue to grow. IT organizations are

under increasing pressure to manage their storage, server, network, and application resources more

efficiently and effectively. They also need the ability to manage virtual and physical environments.

Discoveryandconfigurationisnowahugemanagementpainpoint.Forexample,nearly80percent

of outages are caused by bad configurations, and change management now accounts for more than

60 percent of data center costs. Compounding the problem, many organizations no longer hire

trained storage specialists. Instead, they tend to hire IT generalists. So they need information

infrastructure products that someone without a deep technical background can run nearly as well as

an IT specialist.

Source: IDC white paper, “The Diverse and Exploding Digital Unverse,” sponsored by EMC, March 2008.

The Digital Information World in 2011The User as Publisher, the Organization as Custodian

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How EMC helps you tackle this challengeEMC is focused on leveraging the power of automation to simplify management, improve IT service

delivery and availability, and reduce business risk. We bring automation to bear in many ways on all

partsoftheinformationinfrastructure.Forexample,ourSmarts® family of model-based, intelligent

software conducts comprehensive discovery, compliance, analysis, automation, and visualization

across the IT infrastructure. This automation process enables you to discover what IT resources you

have, check for compliance to policies, isolate root-cause problems, and immediately understand the

business impact of any IT issues.

Our EMC ControlCenter® family simplifies and automates tasks such as discovery, monitoring,

reporting, planning, and provisioning for complex physical and virtual infrastructures. Our content

management and archiving software uses policy-driven automation to help businesses create, review,

approve, and publish any piece of content in a way that assures compliance with business rules and

regulatory requirements. We can move information automatically and transparently from primary

storage to lower-cost tier-two and tier-three archiving environments, providing better control of all

corporate information assets.

In addition, we’ve simplified storage management and improved ease of use across all our platforms.

We’ve made it easier to do installations, device management, configuration changes, performance

tuning, data mobility, upgrades, and more. And we have a broad portfolio of consulting and solutions

integration services to help you identify and solve your information infrastructure challenges. In

short, we are building automation, intelligence, and simplicity into every aspect of the information

infrastructure we offer.

What EMC customers are sayingING-DiBa (Germany) ING-DiBa is the largest direct bank in Europe with over six million customers.

“We are using almost the complete storage portfolio of EMC with Symmetrix, CLARiiON, and Centera

for archiving. I really have to say that this is an environment where I have no headaches. EMC is making

sure that the storage infrastructure always runs undisturbed.“

KeesvanRossen,CIO,ING-DiBa

ETH Zurich (Switzerland)

TheSwissFederalInstituteofTechnologyZurichisaninstitutionoftheSwissConfederationdedicated

to higher learning and research.

“EMC’s project management was outstanding. I know only a few environments where such a complex

migration implements almost off the reel.”

Jürgen Winkelmann, Head of System Service Departement, ETH Zurich

City of Perth (Australia)The City of Perth is experiencing record growth in terms of inner-city living, development, and indus-

try, servicing 100,000 daily visitors and workers in addition to its 13,000 inner-city residents.

“With the EMC-based system for automatic archiving and management of e-mails, we have been

able to reduce the strain on our e-mail server for better performance and more efficient recovery of

business-critical e-mail content. The system has also enabled us to reduce our legal liability exposure

with a more dependable, automated method for documenting important transactions.”

Chris Tan, Network Support Officer, City of Perth

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KBC (Belgium) KBCGroupisthethirdlargestbancassurerinBelgium,employingsome50,000peopleandserving

12 million customers. One of the major financial companies in Central and Eastern Europe, it offers

expertise in asset management and the financial markets to private customers and medium-sized

enterprises.

“It used to take up to two weeks to distribute information via CD-ROMS. With the EMC Documentum

KnowledgeBank,wecannowinformallouremployeesofrapidmessageswithinjust15minutes.We

can therefore immediately provide all our employees with information, for instance, about our new

home loan rates during Batibouw for all of our employees.”

WimPerdieus,HeadofCommunicationArchitectureandSupport,KBCGroup

Metronet (Croatia)Metronet is Croatia’s leading business broadband service provider, positioned in the fast-growing

segment of the fixed telecom market, broadband, and VAS services. Its clients include Privredna

banka Zagreb, Adriatica.net, Volksbank, Croatia Insurance, DHL, Podravka, Ericsson, and Merkur

Insurance.

“The high availability of our network is essential for our business. With EMC Smarts we can be sure

that any fault in the network is detected and its root cause automatically pinpointed in order to be

solved before it impacts our business services. The decision in favour of the EMC solution was

easy —EMC Smarts provides quick results and easy integration with our existing components and

relieves the pressure on the operations team. We also expect to increase our revenue thanks to the

possibility of getting premium prices for high quality.”

SanjinKatinic,CTO,Metronet

Assistance Publique des Hopitaux de Marseille (AP-HM) (France) BasedinMarseilles,France,AP-HMisthepublicexcellencehospitalgroupcomposedoffour

hospitals, employing more than 14,000 people and managing a capacity of more than 3,500 beds.

ItisFrance’sthird-largesthospitalcomplexandanimportantresearchandteachingcenter.

“We work essentially on the implementation of the patient medical file and the distribution of

medical examination results. In this context, it was critical for us to put in place a robust and highly

available storage and archiving solution. To realize this project which started in 2006, we chose EMC

technologies. EMC appeared to us as the partner who answered best to our technical and financial

criteria. The implemented technologies have reached a very satisfying level of maturity. Our high-

availability requirements had been fixed and met thanks to the winning combination of our supplier,

integrator, and the customer team. The EMC team was able to provide a high level of expertise

because of its understanding and knowledge of our business.”

ThierryBlanchard,AssociateCIO,AssistancePubliquedesHopitauxdeMarseille(AP-HM)

Eurobank (Greece) EurobankEFGGroupisaninternationalbankingorganizationwithtotalassetsofover¤68.4billion.

The Group employs more than 22,000 people and offers its products and services through its net-

work of more than 1,500 branches. It is a leader in consumer and small business lending in Greece

and serves Southeastern and Central Europe as well as Poland, Turkey, Ukraine, and Cyprus.

“The combination of analysis, modeling, orchestration, and monitoring products, along with the

ability to manage all the different types of information that support our lending processes, makes

the Documentum Process Suite an ideal solution for Eurobank.”

Dimitris Mavroyiannis, CIO, Eurobank

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Linklaters (United Kingdom)Linklaters is a law firm which specializes in advising the world’s leading companies, financial institu-

tions, and governments on their most challenging transactions and assignments. It has offices in

major business and financial centers including London, where its highly experienced, multi-practice

teams of lawyers offer a unique array of global services.

“The combination of Microsoft SharePoint with EMC Documentum ensures an extremely user-friendly

tool that offers unrivalled information management. Moreover, by using Documentum, we are

equipped with the room to support further business growth.”

Dave Bennet, Associate Director, Linklaters

Liverpool Women’s NHS Foundation Trust (United Kingdom)LiverpoolWomen’sNHSFoundationTrustprovidessecondaryandtertiarygynecologicalandantenatal

services from two sites in Liverpool. Since delivering its first baby 210 years ago, Liverpool Women’s

Hospital has evolved into England’s largest specialist women’s healthcare provider and receives top

ratings for its clinical safety.

“We needed to simplify operations through integrated and automated systems management and

consolidated virtualized servers and storage. With EMC and Dell we will achieve an infrastructure that

not only improves our IT operations now, but will also form the critical foundaton for the Trust to be

prepared for IT challenges of the future.”

Dr. Zafar Chaudry, Director of Information Management and Technology, Liverpool Women’s NHS

FoundationTrust

Northeast Delta Dental (United States) Northeast Delta Dental is an umbrella organization providing dental benefits to individuals and

organizations of all sizes in Maine, New Hampshire, and Vermont.

“EMC Centera and EMC DiskXtender enable us to meet the demands of state departments of insurance

with confidence. EMC DiskXtender takes a lot of burden off our IT staff and allows them to focus on

more valuable activities. The software simply follows the policies we set, so there’s a tremendous

amount of data that we just don’t have to worry about moving around any more. EMC’s expertise in

ILM has been invaluable in defining and implementing a strong and effective archiving strategy.”

DanKaplan,ManagerofNetworking&TechnicalSupport,NortheastDeltaDental

Flybe (United Kingdom) FlybeisEurope’slargestregionallow-costairline.

“We needed a scalable technology that could monitor events across our network and manage sharp

increases in information needing to be stored. After reviewing several options, we selected the RSA

enVision platform because it is designed to provide us with a comprehensive view of network activity

and instantly alert us about events that might present a risk to customers’ confidential information.”

ChrisCooper,ITSecurityManager,Flybe

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quirin bank (Germany)quirin bank AG engages in private banking, corporate finance, and business process outsourcing and is

based in Berlin, Germany.

“The quirin bank offers its customers secure, innovative online banking. With RSA SecurID technology,

our customers can conduct their banking business flexibly and securely—and with confidence.”

KarlMatthäusSchmidt,FounderandCEO,quirinbank

T-Systems (Germany) T-Systems is Deutsche Telekom’s enterprise customer unit. More than 160,000 corporations and

publicinstitutionsusetheprovider’snetwork-centricinformationandcommunicationstechnology(ICT)

services—ranging from data center operations and global Internet protocol services to the development

and management of applications.

“Automated storage provisioning was successfully demonstrated by EMC in a heterogeneous infrastruc-

ture at T-Systems’ data center in Bamberg, Germany. With this, EMC proved that the pilot was suitable

for daily use.”

Dr. Jörg Mayer, Manager Open Systems Storage, T-Systems

Achieving the highest levels of business continuityWhy it’s a challengeIt’s no longer only financial services firms that are seeking robust business continuity. In a 24x7

world, almost every company in every industry needs its information and its infrastructure available

continuously. The regulatory pressures governing the way companies protect, verify, and recover their

information are becoming more stringent.

In addition, today’s IT infrastructures are a patchwork of heterogeneous hardware and software that

makes it difficult to create information protection schemes that span the extended enterprise.

What EMC hears repeatedly from customers is that they want more efficient ways to back up the

avalanche of information running through their businesses and to recover this information as close to

instantly as possible. They need to remove risk with faster and more consistent backups and restores,

and be able to restore more quickly from database corruptions. In addition, they need a way to orches-

trate their data protection operations across multiple application environments and service levels.

How EMC helps you tackle this challengeEMC has the industry’s most comprehensive set of solutions and services for replication and data

protection as well as for backup, recovery, and archiving. EMC RecoverPoint provides continuous data

protection and continuous remote replication for on-demand protection and recovery at any point in

time. EMC also offers a range of media from tape to ATA disk to flash-based storage arrays as well

as appliances optimized for backup, specialized arrays to manage fixed content, and software and

services to automate the process. In fact, we can help your organization meet any service-level

requirement you have.

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Take our backup-to-disk solutions. Performing data restoration from disk is significantly faster

than performing the same restore from tape. Built-in hardware redundancy, RAID protection, and

theavailabilityfeaturesofdisktechnologyensuredatacanbequicklyandaccuratelyrestored.For

organizations requiring advanced backup, EMC NetWorker® delivers the highest performing backup

application that exploits high-performance disk array capabilities. Because of the integration work

we’ve done, our NetWorker backup software gives you the ability to do both network-based, tradi-

tional backups and network-based, de-duplicated backups all in one product, with one agent, and

one management scheme.

Across the lifecycle of information, we offer fast, affordable backup-to-disk, global data de-dupli-

cation, active online archiving, integrated backup and recovery management, and a range of best

practicesandservices.Frombackupandrestoretomulti-sitereplication,ourbusinesscontinuity

services reduce risk and help you derive maximum value from your IT investments.

What EMC customers are saying

Henry Davis York (Australia) Sydney-basedHenryDavisYork(HDY)isoneofAustralia’smostsuccessfulcommerciallawfirms,

specializing in the financial services sector and offering a full range of legal services through 200

professionals, 48 of whom are partners.

“The EMC Centera platform is a crucial part of our information infrastructure. It provides a non-

changing archive for our information so we can be assured of the reliability of that information.

We can now recall e-mail and documents quickly as the need arises.”

KelvinO’Connor,ChiefInformationOfficer,HenryDavisYork

Volvo Cars (Belgium) Volvo Cars Gent is Volvo’s largest industrial unit outside of Sweden, employing about 5,000 and

building 250,000 cars per year.

“Thanks to EMC Disk Library, the time that the IT department has to spend on a restore has been

cut from 20 minutes to 10 seconds.”

Toine Dirven, IT Manager, Volvo Cars

PMP Limited (Australia)PMP Limited is Australasia’s leading integrated provider of consumer insight and printed

communications solutions.

“EMC’s centralized tiered infrastructure and backup solution allows PMP an overall view of our

environment. We can centrally manage storage provisions and back up and recover data easily and

effectively in our data center. We have a strong technology partnership with EMC who provides

superior technology and services, and a single point of contact for all of our information storage and

backup needs.”

David O’Neill, ICT Manager Group Information Services, PMP Limited

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DTCC (United States)DTCC is the world’s largest post-trade financial services company, providing clearing, settlement, and

information services for securities transactions.

“Last year, we cleared more than $1.5 quadrillion in securities transactions. The cost of our applica-

tions not being available would have a detrimental impact on the U.S. financial and global markets.

As such, we not only need to comply with regulatory mandates for data protection, but we also need

toproactivelyanticipatethem.Forthelast15years,EMC’stechnologyexpertiseandadvanced

solutions in business continuity have helped us to lead the financial industry in ensuring 24/7

operations.”

Vincent P. Hilly, Managing Director and Chief Technology Officer, Depository Trust & Clearing

Corporation(DTCC)

Daum Communications Corp. (Korea)Daum Communications is the “public square” of a huge virtual community with more than 37 million

people depending on www.Daum.net for news and information, entertainment, shopping, financial

services, and more.

“Before working with EMC, we expanded simply by attaching devices to existing systems. To be sure

our infrastructure was highly available and cost effective, we needed a more strategic approach. We

recognize that EMC is a strategic partner who values a customer’s satisfaction and success more than

anything else. We think of the EMC sales team not as a product seller but as a truly reliable partner.”

Junho Lee, CIO, Daum Communications Corp.

TradeCard, Inc. (United States)TradeCard, Inc. is a provider of extended supply chain solutions using a web-based platform which

automates trade transactions from procurement through payment.

“EMC RecoverPoint assures that we can grow our business based on our strategic objectives. EMC

helps us ensure our IT investments continue to support our growth and strategy.”

Anthony Ercolino, Vice President of Data Center Operations, TradeCard, Inc.

TAM (Brazil) TAM Linhas Aéreas is an airline based in São Paulo, Brazil. It is the largest Brazilian airline, operating

scheduled services from São Paulo to major points within Brazil, as well as international flights to

neighbouringcountriesandChile,theUnitedStates,theUnitedKingdom,France,andItaly.

“EMC understood the real need to improve TAM infrastructure. The EMC team has been performing all

necessary analysis on our environment, identifying main points to improve, and proposing the right

solution to fit TAM challenges, such as storage and SAN technology refresh on production database and

e-mail environments, and the ability to shrink backup windows with the BuRA Project.”

Renato Vollet, Infrastructure Coordinator, TAM

Central Bank (United States)Central Bancompany is a $7.8 billion holding company that owns and operates Central Bank and 13 other

communitybanksaswellasafull-servicetrustaffiliateinMissouri,Kansas,Oklahoma,andIllinois.

“The breadth and quality of EMC’s business continuity solutions have made reliable information

access a reality across our entire enterprise. If one of our data centers stopped operating, we could

recover our applications stored on EMC in four hours compared to the two days it used to take.”

Bob Boeckman, Senior Vice President and Manager of the Information Systems Group,

Central

Technology Services, Central Bank

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Norton Healthcare (United States)NortonHealthcareisthelargestnot-for-profithealthcaresysteminKentucky,servingtheGreater

Louisville metro area.

“With our previous tape backup solution, we could barely fit the backup process in a 24-hour period

and recovery could take an hour or more depending on whether the tape was onsite. Imagine if you

were a patient lying on a table waiting for the doctor to retrieve your records and make a diagnosis.

Now, since we’ve been backing up to the EMC Disk Library, we can recover patient records in minutes.”

Sean O’Mahoney, Manager of Client/Server Information, Norton Healthcare

Blue Cross & Blue Shield of Rhode Island (United States)Blue Cross & Blue Shield of Rhode Island is Rhode Island’s leading health insurance provider,

covering more than 680,000 customers.

“We face increasing expectations for availability and recovery of our key systems from our business

stakeholders, our customers, and our regulatory overseers. We chose EMC Global Services as our

partner in achieving our five-year vision because of their business continuity expertise and compre-

hensive experience encompassing people, process, and technology considerations.”

BrianKerwin,AssistantVicePresidentofSystemsIntegration,

Blue Cross & Blue Shield of Rhode Island

Atlantic Health (United States)Atlantic Health is one of the largest non-profit healthcare systems in New Jersey and includes

Overlook Hospital in Summit and Morristown Memorial Hospital.

“With EMC, we’ve been able to address real improvements to the availability of data across the

board.Forourcriticalinformation,wehavereducedrecoverytimefromadayandhalftojustfour

hours. Not only are we protected from loss of vital test results or clinical records, but we’re also

satisfying HIPAA’s stringent requirements for business continuity and disaster recovery.”

Pat Zinno, Director of Infrastructure Services and Support, Atlantic Health

Temple University (United States)Temple University is a comprehensive public research university that enrolls more than 35,000

students and is the 28th largest university in America.

“EMC NetWorker provides our enterprise with a high level of data protection for many of our mission-

critical applications. NetWorker’s ability to work well with a diverse array of platforms and storage

configurations only gets stronger with the integration of de-duplication and CDP technologies. We’ve

been looking at how next-generation technologies can be deployed in our environment without add-

ing risk and complexity. EMC is approaching this the right way.”

Stan Horwitz, Data Management Engineer, Temple University

EDS Germany (Germany) EDS is a leading global technology services company delivering business solutions to its clients.

“Today, as we migrated the SAP database to the Symmetrix DMX systems, the response rates are at

430 to 450 milliseconds. This means that users get the requested data records about 50 percent

faster than before.”

HolgerKnoblich,ProjectManager,EDSGermany

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EMC Information InfrastructureInformation infrastructure is all about helping organizations and individuals intelligently and effi-

ciently store, protect, and manage information so that it can be made accessible, searchable, share-

able, and ultimately, actionable. Information infrastructure could not be more relevant in a world

where digital information has become one of the most important assets in nearly all organizations

and where its growth is rapid and relentless.

A newly released, EMC-sponsored white paper from market research firm IDC forecasts that informa-

tion will continue to grow at an annual compound rate of nearly 60 percent between 2007 and 2011.

While about 70 percent of this information will be created by individuals, the responsibility for man-

aging 85 percent of it—overseeing its security, privacy, reliability, and compliance with regulations—

will belong to businesses and other organizations.

On top of that, according to industry studies, when CIOs were asked to identify their top spending

priorities for 2008, they listed virtualization, applications, storage, disaster recovery, security, infor-

mation growth, compliance, and energy efficiency—all areas where EMC has strong offerings.

EMC’s mission is to help you get the most value possible from your information. In our view, the most effective way to do this is to deploy an information infrastructure.

We think of information infrastructure as a complete, reliable, and efficient environment for managing your information as the strategic asset it is—no matter what form that information takes, where it comes from, how it’s used, or where it goes.

A well-designed information infrastructure: 1. Stores information in the most cost-effective and energy-efficient way possible. 2. Protects information against loss and misuse and makes sure information is always available and secure. 3. Adds intelligence to the information so that you can locate, classify, tag, access, and leverage your information to generate new value. 4. Virtualizes and automates the environment to shift the burden of managing complexity from people to software and to help you gain visibility into and

control of your information infrastructure, thereby reducing costs, streamlining operations, and increasing your flexibility.

In short, with a well-designed information infrastructure, you can release the inherent power of your information.

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EMC Global SolutionsTo help customers identify and overcome their business challenges and implement an information

infrastructure faster and with less risk, EMC takes a proven approach to developing, customizing,

validating, and implementing solutions. To create end-to-end solutions, we bring to bear EMC’s

best-of-breedproductsandservices(alongwithsoftwareandhardwarefromthird-partyvendors)

combined with the knowledge and methodologies of our subject-matter experts and our leading

partners.

At our global solution centers, customers can test and validate a proposed solution in our state-of-

the-art data centers. Our rapidly growing portfolio now includes solutions for broad business and IT

challenges, solutions geared toward a range of industries, and solutions specialized for key applica-

tion environments. In addition, we also work closely with customers to implement a proof-of-concept

environment. A representative sample of our solutions portfolio appears below.

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In today’s organizations, digital information is at the heart of compliance Managing information in a manner that complies with laws,

regulations, industry standards, rules, policies, and the like has

never been more complex or challenging. This is especially true

since the sheer volume of information created by and flowing

into organizations is at an all-time high and forecast to rise

dramatically each year.

All of this information must be properly managed, retained, and

discovered across the enterprise.

EMC is investing heavily in helping organizations manage the risks,

costs, and potential opportunities associated with rising levels of

information.

In the pages that follow we propose a proactive approach to infor-

mation compliance management.

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Innovation in the Service of Our CustomersIn EMC’s view, innovation that is worthy of the name isn’t simply a technology breakthrough. It must

be practical and solve major problems for customers. Nor is innovation restricted to product devel-

opment. It can also come in the form of services, processes, and even new ways to interact with and

learn from customers—and it can arise from anywhere in an organization. What follows are some of

the many ways that EMC innovates to serve its customers around the world.

Listening to and Learning from Customers:Customer CouncilsFormorethan15years,EMChasbeenholdingCustomerCouncilssemi-annuallyinNorthAmerica

and Europe and annually elsewhere to methodically investigate customers’ requirements for prod-

ucts, services, and solutions and to validate EMC’s technology directions. EMC Customer Council

members are outspoken, forward-looking IT experts who are given the opportunity to interact directly

with EMC’s top engineers and engage in candid discussions about what EMC can do to continuously

increase the value and relevance of its product portfolio.

Executive Briefing Centers EMC’s Executive Briefing Centers, located in the U.S., Europe, and Asia bring customers together with

EMC senior executives and technology experts in small, customized sessions to discuss business

needs and IT challenges, and to find better ways to manage information and infrastructure. Our

Briefing Centers are designed to provide customers with both a broad and deep view of what EMC

has to offer as a technology and business partner. Sessions are designed to show where EMC can

take a customer’s business, no matter the size and complexity of its operation, what business the

customer is in, or what IT challenges the customer faces.

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EMC WorldEach May, EMC World brings together thousands of customers, partners, and EMC experts to discuss

the technology, best practices, and ideas that can help customers maximize the value of their EMC

investments and tackle their most pressing challenges. EMC attendees choose from hundreds of

breakout sessions led by EMC technical experts, business consultants, engineers, and customers. At

EMC World, they can get educated on the latest developments and strategies in virtualization, informa-

tion storage, content management, security, backup and recovery, and infrastructure management,

and interact with technologies and products in dozens of demo sessions and hands-on labs.

Total Customer Experience EMC operates with a company-wide commitment to consistently exceed customers’ expectations for

quality, service, innovation, and interaction. We call this the Total Customer Experience, or TCE. We

make sure we understand what customers value most about our products, services, solutions, and

processes. And then we find the most efficient and cost-effective way to deliver this value within the

timeframes and quality standards customers expect. The voice of the customer informs everything we

do. All decisions are driven by data and Lean Six Sigma analysis.

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Customer Business ReviewsTo validate that we are truly helping our customers make progress on the challenges and initiatives

that are most important to them, we conduct regularly scheduled Customer Business Reviews. Dur-

ing these half-day-long discussions, EMC executives and customer executives delve into how well

allaspectsofthebusinessrelationshipareworking.Forexample,EMCoftenfocusesonthemetrics

that quantify its service performance for a customer and the status of projects under way. Candid

customer feedback is essential to the success of these meetings. What we seek is a complete report

card of how well a customer thinks we are doing and what we can do to improve our support. Cus-

tomer Business Reviews are a key component of the Total Customer Experience and EMC’s proactive

approach to building a mutually satisfying partnership.

Investing in InnovationResearch and Development

EMC has the knowledge and the resources to design its own products from top to bottom as well as

acquire and successfully integrate technologies to fill out and expand its portfolio. Over the past

threeyears(2005-2007),EMChasinvestedwellover$6billioninR&Dandstrategicacquisitions.

Our global community of engineers now numbers approximately 8,000. We tap into the world’s best

engineering minds by operating research and development centers in the U.S., China, India, Israel,

Belgium,France,andSingapore,andbyemphasizingcross-geographiccollaborationtodevelop

products. This investment has resulted in a long list of pioneering technology such as the first

storage-aware content management, the first automation of root-cause impact analysis, and the first

enterprise storage system to integrate flash-based, solid state drives, to give just a few examples.

Duluth, GAApex, NC

Hopkinton, MAGlobal Headquarters

Brentford, UK

Vienna, Austria

St. Petersburg, Russia

Tel Aviv, IsraelBeijing, China

Shanghai, China Tokyo, Japan

R&D CentersCenters of ExcellenceCustomer Support CentersExecutive Briefing Centers

Global Solution & Engineering CentersEMC’s Direct Global Presence

Irvine, CA

Santa Clara, CA

Burlington, Ontario

Campinas, Brazil

Brussels, Belgium Rotterdam, Netherlands

Bangalore, India

Singapore

Melbourne, AustraliaManufacturing Centers

São Paulo, Brazil

Palo Alto, CA Seoul, S. Korea

Bedford, MA

Franklin, MA

Cork, Ireland

Pau, France

Innovating Around the World

32

Centers of Excellence

As part of its core R&D activities, EMC operates regional Centers of Excellence in China, India, Russia,

and Israel, each staffed with hundreds to more than a thousand software developers who are focused

on creating advanced capabilities for customers in areas such as security, virtualization, information

management, and enterprise content management. These Centers tap into the specialized engineer-

ing skills and customer requirements of their local regions. And they make their innovative products

andservices(forwhichthey’vereceivedseveralpatents)availabletoEMCbusinessunitsaroundthe

world.

EMC Innovation NetworkTo ensure that our global technical communities are deeply connected to one another and fully col-

laborating to speed the development of products, we established the EMC Innovation Network. This

network brings together advanced technology groups across EMC, their university research partners,

and research groups at RSA laboratories to discover technologies that will shape the information infra-

structure of the future. Among their many areas of exploration are service-oriented infrastructures,

information-centric security, Web 2.0 storage, information grids, and the virtualization of information

infrastructure.

EMC E-Lab To provide customers with a single source for interoperability knowledge and support for their complex

multi-vendor environments, EMC created and continues to invest in the EMC E-Lab™. E-Lab is where

EMC conducts end-to-end interoperability testing. Here, specialized engineers perform the integra-

tion and qualification work necessary to ensure that customers’ production environments operate

smoothly. We work closely with industry-leading vendors and even competitors to improve our prod-

ucts and theirs. No other IT supplier tests as many environments as thoroughly as EMC does.

EMC E-Lab engineer setting up a Symmetrix

DMX-3 system from the service processor for

interoperability testing.

Engineer test software in the

infrastructure lab at the India Center

of Excellence.

33

Investing in IT StandardsTo ensure that our customers can choose from among a wide range of IT solutions and know that

their choices will work well together with EMC’s expansive product portfolio, EMC has long been

achampionofcreatingandadoptingindustrystandards.Forcustomers,standardsimprovethe

return on their investment in technology and offer the promise that future products will work with

current ones. Among the numerous standards that EMC has either driven or helped to write are

those related to information management and data protection, user authentication and authoriza-

tion, security communication protocols, storage network protocols, storage and network manage-

ment, and fixed content storage.

EMCalsoparticipatesinawidevarietyofstandardsandconsortia,amongthemISO,SNIA(Storage

NetworkingIndustryAssociation),DMTF(DistributedManagementTaskForce),TheGreenGrid,

IETF(InternetEngineeringTaskForce),INCITS(InternationalCommitteeforITStandards),TheLinux

Foundation,OASIS(OrganizationfortheAdvancementofStructuredInformationStandards),and

many more.

Global Solution CentersEMC operates solution centers around the world that provide customers with access to techni-

cal expertise, EMC Proven™ solution development, product and solution demonstrations, and

dedicated data centers that implement proofs of concept. At these centers, we conduct real-world,

use-case testing by combining EMC and third-party hardware and software in typical enterprise-level

design, deployment, and operational scenarios. Proofs of concept—in which we define and test

scaled-down versions of proposed solution environments—are conducted in data centers that are

outfitted with advanced hardware and software from EMC and our partners. The goal is to help

customers identify and overcome their business challenges, while reducing risk and speeding time

to value of their information infrastructure implementations.

World-Class Partner Ecosystem EMC’s entire business is augmented by our extensive ecosystem of technology partners, distribution

partners, outsourcing and systems integration partners, and service partners. We are fortunate

to work closely with such world-class companies as Accenture, Bearing Point, Brocade, Bull, Cap

Gemini,Cisco,Dell,Deloitte,EDS,FujitsuSiemens,Microsoft,Oracle,SAP,Unisys,Wipro,and

many others.

34

Sustaining a Culture of Innovation

In fall 2007, EMC brought together more than 300 of its most innovation-oriented employees to share

ideas and strategies for cultivating creativity. The focal point of this first EMC Innovation Conference

wastoshowcasethewinnersofacompany-widecompetitionforinnovativeideas(technicalandbusi-

nessideas)thatcanchangetheworldofinformationandhelpEMC,itscustomers,ortheITindustry

overall. EMC received 410 high-quality submissions from more than 250 individuals and teams

in 24 countries. The first-place-winning concept defined ways to visualize key information about a

customer’s data center by using Web 2.0 platforms such as blogs, wikis, social tagging, and mashups.

The EMC Innovation Conference is now an annual event.

Inanotherinstanceofpromotingitsinnovationculture,EMCestablishedtheEMCFellowandDistin-

guished Engineer Program in 2007. In late 2007, it recognized 13 of its engineering stars by naming

them Distinguished Engineers. They were chosen from 27 nominees following a review by a panel of

executives from all EMC organizations. Selection criteria encompassed technical, leadership, and col-

laboration accomplishments.

Steve Graham, SOA Architect,

discussing his concept for a Web

2.0 approach to Total Customer

Experience.

EMC’s13DistinguishedEngineerswithEMCexecutives:(frontrow,l.tor.)Jean-PierreBono,EdwardBueche,WalterO’Brien,

CTOJeffNick,Chairman,President,andCEOJoeTucci,PatriciaFlorissi,GeorgeEricson,DavidOhsie,EVPofHRJackMollen.

Backrow,l.tor.:MichaelJohnEgan,SubramanianKartik,MichaelKilian,FernandoOliveira,WilliamDuane,DavidBlack,PaulHale.

35

Innovation is a marathon—not a sprint. EMC has been building a tradition of innovation for nearly

three decades. To date, EMC has more than 3,200 approved or pending storage and information-

management-related patents with the U.S. Patent and Trademark Office as well as a corresponding

number of international patents and patent applications.

A Sampling of Recent EMC Innovations

•RSA enVision® technology enables companies to collect, monitor, analyze, and report on security

event-related activity throughout the IT infrastructure.

•Multi-protocolEMC Celerra® NS20 and NS40systemssupportingNAS(network-attachedstorage),

iSCSI,andFibreChannelSAN(storageareanetwork)connectivity,providegreaterdeployment

flexibility, a robust set of built-in features, and scalable performance.

•EMC RecoverPointsoftwareforContinuousRemoteReplication(CRR)andlocalContinuousData

Protection(CDP).

•Symmetrix DMX-4system,thefirsthigh-endstoragearraytosupportnewhigh-capacity750GB

SATAIIdiskdrivesalongsidehigh-performance4Gb/sFibreChanneldiskdrives.

•EMC Avamar®VirtualEditionforVMwareInfrastructure,thefirstfullyvirtualizedde-duplication

solution for backup and recovery.

•EMC Invista®, an enterprise-class, networked-based, storage virtualization solution for non-

disruptive operations.

•EMC Documentum® 6 ECM platform advances ECM from a separate application platform to an

integral part of the information infrastructure.

•EMC Symmetrix DMX-4,thefirstenterprisestoragesystemtointegrateflash-based,solid-state

drivesforultrahighspeedandnewenergyefficiencies.

•EMC VoyenceControl™ 4.0, a next-generation platform for automated network change and

configurationmanagement.

•MozyEnterprise™ automates secure online backup and recovery over the Internet for consistent

andreliableoffsitedataprotectionforremotedesktops,laptops,andbranchofficeservers.

•RSA Data Loss Prevention (DLP) Suite, an integrated suite of products that provides a proactive

approach to managing business risk associated with enterprise data loss.

EMC’s Expanding Patent Portfolio

36

Industry Recognition for EMC Innovation and Leadership EMC was recognized with dozens of major awards, honors and prestigious rankings in 2007 and early 2008.

EMC Documentum, Captiva listed among

“100 Companies That Matter in

KnowledgeManagement” RSA enVision

Product Excellence Award RSA SecurID, RSA Adaptive Authentication

Reader’s Choice Awards Information Security

magazine and SearchSecurity.com

EMC Avamar Software 3.6

RSA Access Manager

EMC BURA Next Generation Backup

SolutionsUser’sChoiceAwards(China)

EMC Infoscape

Technology of the Year

EMC Enterprise Content Management

Winner, High Volume

EMC 2008 Star Award for Best Support Staff

Practices Service & Support Professionals Association

EMC #201 among America’s

largest companies

EMC ranked second on Training magazine’s

list of world’s companies with the best

workforce training and development

EMC named to “The Wired 40” list of the

world’s most innovative companies

EMC ranked #1 in Computer

Peripherals category

EMC ranked #48 in performance for

investors among 500 largest companies

EMC ranked #9 among 100 Most

Influential Technology Vendors

EMC recognized for Most Innovative

IT Initiatives

EMC placed in “Leaders” quadrant in six

different market segmentsEMC ranked #2 among Top 50 Employers

EMC CLARiiON CX3, EMC Infoscape

Best Storage Products of the Year

Storage magazine and SearchStorage.com

EMC Documentum

Reader’s Choice Awards

37

Driving Energy Efficiency Operating efficiently, conserving resources, and helping customers do more with less are EMC’s core

energyuseobjectives.Formorethanadecade,we have been working to improve the energy efficiency

ofourfacilitiesaroundtheworld.Fornearlytwodecades,we have been developing products that

enable our customers to create more value from their information and use less energy in the process.

We are committed to developing more energy-efficient

products, designing environmentally friendly facilities,

and supporting IT energy-efficiency standards. These

commitments lead toward two important results:

delivering the products our customers need, and

reducing greenhouse gas emissions that contribute to

climate change. Here are a few examples of what we

have been doing.

Increasing energy efficiency in our products Platforms and software

EMC has been developing power-efficient information storage platforms for almost 20 years. In

1989, EMC introduced the “Orion,” an energy-efficient solid-state mainframe storage system. And in

the early 1990s we first incorporated 5 1/4-inch disk drives in our Symmetrix product family. These

smallerdriveswereaninnovative,moreefficientalternativeatatimewhenSLEDs(SingleLarge

ExpensiveDisks),disksthesizeofanautomobiletire,werethestandardforinformationstorage.

In July 2007, we launched Symmetrix DMX-4, CLARiiON®, and Celerra storage platforms that use up

to 33 percent less power than their predecessors, and the EMC Centera® 4 Low Power, which uses

up to 67 percent less power. These energy savings come from design efficiencies in the power and

cooling of our systems, as well as the choice of drive capacity and performance within the platforms.

In January 2008, we introduced flash drives as an option in the Symmetrix DMX-4 platform.

Flashdrivescombineenergyefficiencyandperformance,usingupto98percentlessenergyina

transaction-per-secondcomparisontostandardFibreChanneldrives.

Our software makes our hardware even more energy efficient. The most efficient storage platform

will lose its energy-efficiency advantages if it is poorly utilized. With EMC software, organizations can

consolidate information onto fewer systems. System optimization, data de-duplication, automated

data tiering, virtual provisioning, and a number of other capabilities improve the utilization of those

systems. The result is decreased energy use per terabyte of information stored.

FormoreinformationaboutenergyefficiencyinEMC’sproducts,visithttp://www.EMC.com/solu-

tions/business-need/energy-efficiency/index.htm.

VMware VMware virtualization solutions offer one of the best opportunities to reduce energy use in the data

center.Forexample,VMwaresoftwareallows10ormorevirtualizedserverstorunononephysical

server. Every server virtualized can save about 7,000 kilowatt hours, or four tons of CO2 emissions,

every year. To date, millions of servers and desktops have been virtualized using VMware software.

This has saved approximately 8.5 billion kilowatt hours of electricity each year—or more than the

electricity used for heating and cooling in New England each year. The energy savings are so well

documented that several utility companies in North America now offer financial incentives to cus-

tomers who reduce their energy use by virtualizing their servers.

FormoreinformationaboutVMware,visithttp://www.vmware.com.

EMC Green Team

EMC’s Green Team is a cross-functional organization

driving energy efficiency in our product lines. Mem-

bers communicate and coordinate across product

groups to share information and create a holistic

approach to energy efficiency across our portfolio.

The team examines the entire system, from power

supplies and cooling mechanisms, to software

algorithms and interfaces, enabling members to

incorporate new features on our product roadmap.

The team also evaluates EMC’s competitive position

in energy efficiency and makes recommendations to

reduce the environmental impact of our products.

Among the team’s activities are:

•Diskpowermanagementstrategies

•Innovativeapproachestocooling

•Metricsforenergy-efficientstorage

•Powerinstrumentationandmanagement

•InputtotheU.S.EnvironmentalProtection

Agency’s Energy Star and the Department of

Energy’s Save Energy Now initiatives

38

Building an Inclusive Workforce Diversity is a business imperativeTo connect with an increasingly diverse global marketplace and tap into the most talented people

the world has to offer, EMC embraces a diverse and inclusive talent strategy.

In fact, we are committed to broad, ongoing programs to drive the success of our efforts. Each

President and Executive Vice President at EMC is committed to pursuing diversity goals and creating

an inclusive environment in their respective business units. This executive commitment helps drive

accountability for the success of our inclusion strategy throughout the company.

Developing diverse leadership Developing an inclusive leadership team is a priority for EMC. Our Office of Executive Development

conducts talent reviews to identify high-potential employees within each of our business units. Our

executive development team then works with these individuals to offer them the training and career

opportunities they need to further develop themselves and put their talents and skills to broad

use. We also use mentoring programs and have specific programs directed to our many employee

constituencies to nurture new leaders.

EMCalsoinvestsinexternalleadershipdevelopmentopportunitiesforouremployees.Forexample,

we are in our third year of working with Boston-based The Partnership, Inc., a premier, one-year

fellowship program designed to develop future leaders of color. Three classes from EMC have suc-

cessfully participated in the program and returned to EMC to excel in leadership capacities. This

year, 30 African-American and Hispanic employees will participate in the program. In 2008, EMC is

also sponsoring women’s conferences in Asia, North America, and Europe, run by organizations such

as Global Summit of Women, Simmons College, and Working Mother.

EMC’s Gus Amegadzie and Christopher Young received Black Engineer of the Year

Awardsatthe22ndNationalBEYASTEM(Science,Technology,Engineeringand

Mathematics)GlobalCompetitivenessConference.SurroundingGusandChris(left

toright)areArtCoviello,PresidentofRSA,TheSecurityDivisionofEMC,Chris’s

wife Valerie, and Jack Mollen, EMC EVP of Human Resoures.

39

A network of employee support In2000,EMClaunchedTheWomen’sLeadershipForumtoenableEMCwomentomeet,network,

and develop their careers. Since then, employee groups have formed for African-Americans, Hispan-

ics, Asians, people from the Indian sub-continent, and gay, lesbian, bi-sexual, and transgender

people. Today, more than 4,000 employees are members of EMC’s employee circles. Each circle

has a sponsor from our executive management team who meets regularly with the employees and

guides, encourages, and supports them in their work. In addition to career development, the circles

offer programs to support the unique needs of their constituencies. They also sponsor educational

and cultural events to promote awareness of the value of diversity at EMC.

Attracting new talent Today, more than 70 percent of our college hires come from engineering or other technical concen-

trations. EMC’s college recruiting programs are closely connected with our diversity strategy. We are

increasing our activity at historically African-American colleges and universities, and we leverage the

diversity programs at schools where we have a strong record of success.

EMC also invests in building a diverse pipeline of talent. Members of the employee circles actively

participate in EMC-sponsored science and engineering programs for youth of color. EMC also part-

ners with the National Society of Black Engineers, the Society of Women Engineers, American Indian

Society for Engineering and Science, and the National Society of Hispanic Professional Engineers to

promote engineering among diverse college and high school students.

An EMC R&D team in Bangalore, India, leads the

design of a performance-reporting product that

gives customers realtime data about network

availability and performance.

Who We Are

We are a leading technology company that’s driven to perform, to partner, to execute. We go about our jobs with a passion for delivering results that exceed our customers’ expectations for quality, service, innovation, and interaction. We pride ourselves on doing what’s right, and putting our customers’ best interests first. We lead change and change to lead. We are devoted to advancing our people, customers, industry, and community. We say what we mean and do what we say. We are EMC. Where information lives®.

EMC CorporationHopkintonMassachusetts01748-91031-508-435-1000In North America 1-866-464-7381www.EMC.com

EMC2, EMC, EMC Centera, EMC ControlCenter, Avamar, Celerra, Centera, CLARiiON, DiskXtender, Documentum, Invista, NetWorker, Smarts, SRDF, Symmetrix, TimeFinder, Voyence, and where information lives are registered trademarks and EMC Proven, E-Lab, MozyEnterprise, Symmetrix DMX, and VoyenceControl are trademarks of EMC Corporation. RSA, RSA Security, enVision, and SecurID are registered trademarks for RSA Security Inc. VMware is a registered trademark of VMware, Inc. All other trademarks used herein are the property of their respective owners.

© Copyright 2008 EMC Corporation. All rights reserved.Published in the USA. 06/08 H4182

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