EMC & VMWARE - Dell EMC · PDF fileSRM Suite Storage ... Source: AWS pricing, Forrester,...

1 © Copyright 2013 EMC Corporation. All rights reserved.

EMC & VMWARE STRATEGIC FORUM NEW YORK | MARCH 13 2013

David Goulden President & COO


The Business Drivers

Lower Operational

Costs

Increase Revenue

Reduce Risk


CLOUD TRANSFORMS IT

Lower Operational

Costs


Virtualization Software

Software Defined Compute

Software Defined Storage

Software Defined Network

Software Defined Security

Abstract, Pool And Automate

The Software-Defined Data Center

Physical Hardware

Server Storage Network Security

LEVERAGE INTELLIGENCE


Software Defined Compute


Software Defined Network

Software Defined Security

Software-Defined Storage

VMAX VNX Isilon

3rd Party


Commodity

? WHAT IS DRIVING

INNOVATION IN ARRAYS AND STORAGE SOFTWARE ?


Capacity

Performance

Workloads Will Drive Storage Innovation

No Service Level

Performance “Good Enough” Capacity Optimized ($/GB)

Data Loss Not A Disaster

Consistently Good Performance Eventual Consistency Of Data

Data Loss Not A Disaster

Performance “Good Enough” Capacity Optimized ($/GB) Data Loss A Disaster

Consistently Good Performance Consistent Data Data Loss A Disaster

High Service Level

Great Performance Consistent Data Data Loss A Disaster


Capacity

Performance

Decision Support

Email

VM Infrastructure

Transaction Processing

Home Directories

Web Content

Online Archive

App Dev

Workloads Will Drive Storage Innovation

Content Mgmt.

HPC

Tech Apps

Motion Video

IT

THE BLUE ZONE

No Service Level

High Service Level


Capacity

Performance

THE BLUE ZONE

No Service Level

High Service Level

Workloads Will Migrate To Private Clouds

Private Cloud Virtual Private Cloud

Enterprise SaaS

Private Cloud

Virtual Private Cloud

Hybrid Cloud


Capacity

Performance

THE BLUE ZONE

No Service Level

High Service Level

Our Strategy : Best Of Breed Storage

VMAX

VNX

Isilon


SRM Suite

Storage Operations Pack

Two Suites, One Add-On Pack, One UI

Storage Infrastructure Management

Isilon 3RD PARTY

VMAX VNX

Service Assurance Suite


SRM Suite

Storage Operations Pack

For End-To-End Management Of Infrastructure & Applications

Integrates With VMware

Isilon 3RD PARTY

VMAX VNX

Service Assurance Suite

vCenter Operations Manager


Capacity

Performance

No Service Level

High Service Level

VMAX

VNX

Isilon

Seek New Workloads & Leave No Gaps

THE BLUE ZONE VMAX

VNX

Isilon


Capacity

THE BLUE ZONE

No Service Level

High Service Level

The EMC Portfolio vs. The Competition

VMAX

VNX

Isilon

Performance


Capacity

THE BLUE ZONE

No Service Level

High Service Level

Performance

Best-Of-Breed… And Backup To Match

LEADER HIGH-END STORAGE

LEADER MIDRANGE STORAGE

LEADER SCALE-OUT NAS STORAGE

LEADER PURPOSE BUILT BACKUP APPLIANCE

VMAX

VNX

Isilon


Worldwide External Storage Revenue Share

This Strategy Has Served Us Well!

23%

26%

28%

30%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

EMC

Other Suppliers

IBMNetAppHPHitachiDell

Sun/Oracle

Source: IDC, March 2013

30% 28%

26% 23%


Capacity

Performance

No Service Level

High Service Level

Traditional Apps : Growth 2012-16

Sources: IDC, Gartner, AWS Workload Estimates*

Block / File Storage

Transactional Consistency

Little Tolerance For Data Loss

Hardware-Based Resiliency

Traditional Applications

2016 141M

2012 83M 70%


Capacity

Performance

No Service Level

High Service Level

Traditional Apps : Deployment In 2016

Private Cloud Virtual Private Cloud Public Cloud

86% 10% 4%



Blue Zone Strategy : VMAX Cloud Edition

PLATINUM

GOLD

SILVER

BRONZE

Service Catalog – Aligned With Cloud Operating Models

PLATINUM GOLD

SILVER

BRONZE

Faster Time To Deployment

Simple Linear Pricing

Pre-Deploy & Pay As You Consume

Buy In Smaller Blocks Without Price Penalties


Then Cloud-ify Everything Else

PLATINUM GOLD

SILVER BRONZE

VMAX VNX RECOVER POINT

DATA DOMAIN AVAMAR

VPLEX

SP’s : First Mover Advantage – Jumpstart Storage Automation

Prospects : New Conversation – Dramatically Simplify The Purchase


Performance

No Service Level

High Service Level

Workloads Will Grow In Public Clouds

Storage As-A-Service

Web Content

Online Archive

Enterprise SaaS

Private Cloud

Virtual Private Cloud

Hybrid Cloud

Capacity

Public Cloud


Capacity

THE BLUE ZONE

No Service Level

High Service Level

Performance

EMC Atmos : Public Cloud Storage

VMAX

VNX

Isilon

Atmos


Today : Atmos 2.0

Globally Distributed Architecture

Amazon S3 API Compatibility

Dense, Commodity Hardware

100’S OF PETABYTES BILLIONS OF OBJECTS


Performance

No Service Level

High Service Level

Capacity

Private Cloud Virtual Private Cloud

Public Cloud Is Not Standing Still!

Public Cloud


No Service Level

High Service Level

2012-2016 Workload Growth Performance

Capacity

HDFS / Object Storage

Eventual Consistency

Tolerance For Data Loss

Software-Based Resiliency

Next Gen Cloud Applications

2016 48M

2012 6M 700%

Block / File Storage

Transactional Consistency

Little Tolerance For Data Loss

Hardware-Based Resiliency

Traditional Applications

2016 141M

2012 83M 70%



Capacity

Performance

No Service Level

High Service Level

Next Gen Cloud App Deployment In 2016

49% 12% 39%


Public Cloud New Architecture

Private Cloud Existing & New Architecture

Virtual Private Cloud Existing & New Architecture


The Basics…

New Applications, New Architecture

Commodity Compute

Commodity Storage

Native HDFS & Amazon S3 API

Built For Service Providers

Enterprise Ready

Self-Provisioning & Managing

Globally Distributed Architecture


Objects Run Against Existing Arrays

Commodity

VNX Isilon

3rd Party

VMAX

And We Offer Choice : EMC & Non-EMC Arrays!


Commodity

VNX Isilon

3rd Party

VMAX

Abstract The Intelligence From Isilon!

What About File Access ?


Commodity

VNX Isilon

3rd Party

VMAX

Abstract The Intelligence From VNX & VMAX!

What About Block Access ?


Block, File & Object Access Constitute The “Data Plane”

Foundation Of Software Defined Storage

Commodity

VNX Isilon

3rd Party

VMAX

Data Plane



Data Plane

Virtualization & Management Of Storage Drives Efficiency

Control Plane Manages & Automates

Commodity

VNX Isilon

3rd Party

VMAX

Control Plane



Standardize Management Across Existing & New Architectures

Manages Data Plane… And Arrays Directly

Commodity

VNX Isilon

3rd Party

VMAX

Control Plane



Data Plane

Integrates With OpenStack & Hyper-V

Commodity

VNX Isilon

3rd Party

VMAX

Control Plane



VMware : Integrated Control Plane

Data Plane

Commodity

VNX Isilon

3rd Party

VMAX

Control Plane

vSphere Virtual SAN

vCloud Automation Center

vCenter Ops Manager



Layer On Higher Level Data Services

Data Plane

Commodity

VNX Isilon

3rd Party

VMAX

Control Plane


vCloud Automation Center

vCenter Ops Manager


Our Customers Will Be Able To Build A Web Scale Data Center

Without Hiring 1000 PhDs

Or Put Another Way…


Capacity

Performance

No Service Level

High Service Level

Total Workload Deployments In 2016

Public Cloud New Architecture

78% 12%

Private Cloud Existing & New Architecture

10%

Virtual Private Cloud Existing & New Architecture

Existing Architecture : $32BN (4% CAGR)

New Architecture : $8BN (24% CAGR)

Source: IDC, Gartner, AWS Workload Estimates IDC Worldwide Enterprise Storage Systems 2012-16, IDC Worldwide Enterprise Storage for Public and Private Cloud 2012-16, IDC Worldwide Quarterly Disk Storage Systems Forecast, IDC Storage Workloads 2012, EMC Analysis


Economics Of Cloud : TCO By Workload

16.6 Admin

Storage

Network

Compute

Source: AWS Pricing, Forrester, Customer Interviews, EMC IT, internal Analysis Excludes Cost Of SW Licenses, Except OS; Power, Cooling / Floor Space Cost Allocation Included In Compute, Storage, & Network For On-Premise

41.3

28.0 33.4

>99.85% 99.85% 99.995%

ERP ($K/MONTH)

Public Cloud++

On Premise

Public Cloud


Economics Of Cloud : TCO By Workload

16.6 Admin

Storage

Network

Compute TIER4 STORAGE ($K/MONTH)

Does not include cost of network equipment required to support cloud storage. Based on 3/4/2013 pricing & 100 TB storage Cost optimized version of VNX5300. Based on 200 TB of raw & 105 TB of usable capacity Isilon NL400 with 4 TB drives. Based on 144TB of raw and 115TB usable capacity Source: AWS pricing, Forrester, customer interviews, EMC pricing, EMC IT, internal analysis

On Prem Isilon

Public Cloud

On Prem VNX

8.2

4.9

3.0

41.3

28.0 33.4

>99.85% 99.85% 99.995%

ERP ($K/MONTH)

Public Cloud++

On Premise

Public Cloud


Economics Of Cloud : TCO By Workload TIER4 STORAGE

($K/MONTH)

Power, cooling and floor space cost allocation included in compute, storage, and network for On-Prem. Exclude Sales Tax on AWS Services; EMR and GP HD licenses included in AWS and On-Prem computes. Source: AWS pricing, Greenplum team, internal Analysis

On Prem Isilon

Public Cloud

On Prem VNX

8.2

4.9

3.0

HADOOP ($K/MONTH)

36.4 41.9

On Premise

Public Cloud

Storage Intensive

ASSUMES 40% CPU UTILIZATION

ON PREMISE

60.9

70.2

On Premise

Public Cloud

Compute Intensive

41.3

28.0 33.4

>99.85% 99.85% 99.995%

ERP ($K/MONTH)

Public Cloud++

On Premise

Public Cloud


HADOOP ($K/MONTH)

36.4 41.9

On Premise

Public Cloud

Storage Intensive

ASSUMES 40% CPU UTILIZATION

ON PREMISE

60.9

70.2

On Premise

Public Cloud

Compute Intensive

Economics Of Cloud : TCO By Workload TIER4 STORAGE

($K/MONTH)

On Prem Isilon

Public Cloud

On Prem VNX

8.2

4.9

3.0

41.3

28.0 33.4

>99.85% 99.85% 99.995%

ERP ($K/MONTH)

Public Cloud++

On Premise

Public Cloud

ON PREMISE 16-32% LOWER COST

ON PREMISE 40-63% LOWER COST

ON PREMISE 13% LOWER COST

ON PREMISE 15% HIGHER COST


Service Level Of Cloud

Availability

Storage

Compute

Data Loss

RTO

Performance

Source: “Amazon Web Services: In-Depth Assessment”, Gartner, 1/17/2013

Enterprise Needs

Public Cloud Provides

<30 Mins / Month

<30 Mins / Month

Defined SLA

Std. Benchmark

<24 Hours

262.8 Mins / Year

43.8 Mins / Month

No SLA

No SLA

No SLA


Infrastructure & Application Software Vendors Will Add Value!

This Is A Programmable Platform

Data Plane

Commodity

VNX Isilon

3rd Party

VMAX


Control Plane

REST API’s REST API’s


Use Case : EMC Syncplicity

COMPANY A

PUBLIC CLOUD ORCHESTRATION

EMC SOFTWARE DEFINED STORAGE

ISILON Storage

ATMOS Storage

On-P

rem

ise O

ff-Pre

mis

e CLOUD STORAGE

SP PARTNER

COMPANY B


Capacity

New Performance-Intensive Workloads Performance

High Service Level

No Service Level

100μS

500μS

1mS

5mS


New Performance-Intensive Workloads Performance

High Service Level

No Service Level

100μS

500μS

1mS

2mS

Web Scale Applications

Financial Modeling

Seismic Research

VDI Database

Consolidation


Flash Characteristics

PCIe Card SSD

Flash

Performance Capacity

Hard Disk Drives

Latency

IOPS

$/GB

$/IOPS

100μS

100,000

30-40X

50X

200μS

20,000

30-40X

10X

2mS

200

4X

X

6mS

80

X

1.6X


Flash Reduces Latency, Increases IOPS Performance

High Service Level

No Service Level

100μS

500μS

1mS

2mS

Web Scale Applications

Financial Modeling

Seismic Research

VDI Database

Consolidation


XtremSF Flash Cards

XtremSW Suite

XtremIO Array

Four PCIe Cards With Industry-Leading Performance

XtremSW Cache Software & Roadmap For Suite

Directed Availability Customer Shipments

Storage

Server


The XtremSF Family All Cards Are HHHL – Highest Density In The Industry

XtremSF 2200

2.2 TB XtremSF 1400

1.4 TB XtremSF 700

700 GB XtremSF 550

550 GB


XtremSF : Leading Performance 2X The IOPS With Half The Latency Of Brand ‘F’

Source: EMC Internal Testing.

Late

ncy (

ms)

IOPS (000s)

0.0

1.0

2.0

3.0

4.0

5.0

0 50 100 150

Thousands

8KB Random 70/30 Mixed – Latency vs. IOPS

Late

ncy (

ms)

IOPS (000s)

4KB Random 70/30 Mixed – Latency vs. IOPS

0.0

0.5

1.0

1.5

2.0

2.5

0 100 200 300


8KB Block Size, Mixed Workload Requiring 1M IOPS

XtremSF : 58% Lower TCO Than Brand ‘F’

Number Of Cards 10 20 50%

Cost Of Cards $110K $236K 53%

Cost of CPU $3K $12K 75%

Cost Of Power $18K $37K 51%

Support Cost $18K $74K 76%

Total Cost $149K $359K 58%

Note: TCO Analysis comparing 10x 1.4TB XtremSF with 1.2TB Brand ‘F’ PCIe Flash cards; 2 cards installed per server 1 Based on single device, random 70/30 Read/Write IOPS test results 2 Assumes utility rate of $0.15/KWHr & Power Utilization Efficiency of 1.5; each card consumes 25W, each server consumes

600W; Power savings calculated over 3 years


XtremSW Suite Future Direction Data Services For Flash As Cache, DAS Or Memory

Caching Direct Attached Storage (DAS)

High Availability Pooling


Designed For Flash “Always On” Data Services

Inherently Balanced Linear Scale-Out Architecture

Software-Defined Commercial Off The Shelf Hardware

RETHINKING CORE DESIGN CRITERIA

XtremIO


XtremIO vs. The Leading Startup

Leading All Flash Array

Startup

Scale-Out Architecture Yes No

Linear Scalability Yes No

Predictable Performance Yes No

Inline Deduplication Yes Limited

Thin Provisioning Yes Yes

Space Efficient RAID Protection Yes No

Snapshots Yes No

VAAI Support Yes Limited

iSCSI Support Yes No


Flash Reduces Latency, Increases IOPS Performance

High Service Level

No Service Level

100μS

500μS

1mS

2mS

XtremSF

XtremIO

VMAX

VNX

Isilon


Cost-Optimizing Performance And Capacity

Hybrid Arrays Automatically Tier Data

PERFORMANCE CAPACITY

INACTIVE DATA

ACTIVE DATA

FAST Dynamically And Automatically

Optimizes Storage Pools Based On Actual Data Activity

5% FLASH 95% DISK


CAPACITY DISTRIBUTION

TRANSACTION DISTRIBUTION

Hybrid Array – An Incredibly Cost-Effective Way To Deploy Flash

A Little Flash Goes A Long Way

47% Of IOPs Serviced By 1% Of Capacity


Hybrid Arrays Lower Costs

Footprint

Power

Cost

IOPS

Media

125%

60%

75%

52%

0% Flash

45 RU

3938w

$374,324

33K IOPS

210 15K DRIVES

5% Flash

18 RU

990w

$180,292

74K IOPS

30 200GB SSDs

24 3TB

NL-SAS

16 600GB

15K SAS

FAST Cache & FAST VP

70 DRIVES


10X

$/G

B

Performance HDD Nearline HDD

MLC 8X More Expensive Than Performance HDD Through 2016

Flash vs HDD : Industry Cost Trends

2011 2012 2013 2014 2015 2016

MLC Flash

40X 8X 40X


Adding SSDs To A Traditional HDD Array

Hybrid Array : SSD Retrofit Model

Reduces Cost, Power And Footprint Low $/GB Controller/Software Designed For Flash $/IOPS Increases With Scale

Controller

HDDs

SSDs


MCx™ Controller Comparison

0

1

2

3

4

5

6

7

8

9

10

11

12

- 200,000 400,000 600,000 800,000 1,000,000

Response T

ime

8K Transactions / Second

Flash-Optimized Controllers

Source: SPEC.ORG NFS Results

70% FASTER &

4X BETTER

Re-Written To Take Full Advantage Of Intel Multicore Processors

70% FASTER &

4X BETTER


How It All Fits Together

XtremSW Suite

XtremSF Or 3rd Party

DAS O

r Mem

ory

XtremSW Suite


DAS O

r Mem

ory

XtremSW Suite


DAS O

r Mem

ory

XtremSW Suite


DAS O

r Mem

ory

XtremIO DEDUPE, THIN,

SNAPS, REPLICATION SAN







Server Storage Hot Edge Hybrid Arrays

Make The Hot Edge Hotter!

SSD FC SATA

Fully Automated Storage Tiering (FAST)


How It All Fits Together

XtremSW Suite


DAS O

r Mem

ory

XtremSW Suite


DAS O

r Mem

ory

XtremSW Suite


DAS O

r Mem

ory

XtremSW Suite


DAS O

r Mem

ory

Hot Edge

Fully Automated Storage Tiering (FAST)

Hybrid Arrays Make The Cold Core Cooler!









Server Storage

SSD FC SATA

Cold Core

CAPACITY OPTIMIZED STORAGE

POOL


The Business Drivers

Lower Operational

Costs

Increase Revenue

Reduce Risk


Trusted IT Means

Ensuring Availability Of Applications, Systems & Data

Identifying & Repelling Threats

Protecting Data

Continuous Availability

Integrated Backup & Recovery

Advanced Security


Summary

Cloud Storage Infrastructure – Workloads Drive Storage Choice, One Size Does Not Fit All

– Public Cloud & New Workloads Require A New Architecture

– EMC Software-Defined Storage Is Coming (Very) Soon!

– We Intend To Lead In Server Flash & All Flash Arrays

– Hybrid Arrays Are The Most Economic Way To Deploy Storage

Trusted IT

Date post:	06-Mar-2018
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