Grow your profit!
EmediateScreen for
Publishers - ASPSemantic Brand Protection Management
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Ad misplacement – the problem
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Continental Airline and plane crash
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Starwood Hotels and marijuana
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Introducing EmediateScreen for Publishers
Based on the world's first brand semantic brand protection technology
management platform fully preventing ads from loading next to objectionable content.
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About EmediateScreen
Each webpage is semantically analyzed to identify potentially objectionable in any of the following 18 categories:
› Alcohol› Accidents & Disasters› Adult & Nudity› Civil Unrest› Drugs› Economic Issues› Environmental Issues› Extreme View› Gambling
› Health Issues› P2P› Social & Political Issues› Swearing› Terrorism› Tobacco› Unrest Conflicts & wars› Violence & Crime› Weapons
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How it works
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Ad ServerWebpage
User visits a SiteScreen
monitored webpage
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If the content is safe a SiteScreen protected ad is served
If the content is objectionable the ad is blocked and inventory is passed back
The webpage is
semantically analyzed
to identify potentially
objectionable content.
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Sense Engine™
SenseEngine
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EmediateScreen protection example
AlcoholX Accidents & DisastersAdult & Nudity Civil UnrestDrugs
P2P Social & Political Issues Swearing Terrorism Tobacco
Economic Issues Environmental Issues Extreme View Gambling Health Issues
Unrest Conflicts & wars Violence & Crime Weapons
PROTECTING
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EmediateScreen for Publishers – ASP features
› Self Service
Dedicated web based access via EmediateAd ASP platform
› 18 Controversial Categories
Mix and match up to 18 controversial category filters
› SiteScreen Campaign Manager
Apply SiteScreen protection to your campaign tags, manage settings at campaign,
½advertiser or advertiser network level.
› Comprehensive reporting
View activity by SiteScreen category.
› Powerful Campaign Auditing & Verification
Unparalleled levels of transparency by viewing all domains and URLs to which
campaigns were exposed.
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EmediateAd
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› Stop ad misplacement for once and for all
› Safely execute your online advertising campaigns
› Gain campaign delivery transparency down to URL
› Apply and manage customized settings to match client speficic
requirements
› Available via an easy to use web based system
EmediateScreen Benefits
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Award Winning
Technology
iSense wins
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Technology Awards
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Customer examples
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Thank you for your interest!Thank you for your interest!