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emergence
E u n n a K i m
00
S c h o o l
c o u r S E
i n S t r u c t o r
S t u d E n t
t E l E p h o n E
a d d r E S S
E m a i l
W E b S i t E
b o o K b i n d E r y
p h o t o g r a p h y
t i t l E o f b o o K
t E x t S t o c K
f o n t S
S o f t W a r E
© 2012 All rights reserved.
No part of this publication can
be reproduced without express
permission from EunNa Kim.
Academy of Art University, School of Graphic Design
Senior Portfolio BFA
Mary Scott
EunNa Kim
408-775-4416
2786 Estella Dr. Santa Clara CA 95051
eunna.com
The Key Printing & Binding, 5849 Ocean View. Oakland, CA 94618
EunNa Kim
Emergence
80 lb. Cougar Text
Univers, Mrs.Eaves, Letter Gothic
Adobe Creative Suite 6
P o r t f o l i o E u n n a K i m
E u n n a K i m
00
E m E R G E n C E
i n t r o d u c t i o n
As a graphic designer, "emergence" is a process of bringing my concept to a visual designed piece that can communicate the story or feeling. I hope the emergence of my work will show people how my thoughts became visual.
00
P o r t f o l i o E u n n a K i m
E m E R G E n C E
t a b l E o f c o n t E n t S
00
P o r t f o l i o E u n n a K i m
HUm An BeeIng01
b o o K d E S i g n
8 / 2 3 1
pot of gold02
p a c K a g i n g d E S i g n
3 6 / 2 3 1
BUlBrIte06
p a c K a g i n g d E S i g n
1 1 6 / 2 3 1
lUccA’s delI04
p a c K a g i n g d E S i g n
8 0 / 2 3 1
Hoefler teXt03
b o o K d E S i g n
5 0 / 2 3 1
flor A sprIngs07
W i n E l a b E l
1 3 0 / 2 3 1
pAstA pomodoro05
p r i n t
1 0 6 / 2 3 1
Br And mArks09
i d E n t i t y
2 1 4 / 2 3 1
World m Arket08
p a c K a g i n g d E S i g n
1 4 0 / 2 3 1
E m E R G E n C E
What's the buzz about bees?
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 0 9 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 1 1 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
o b j E c t i v E
S o l u t i o n
b a c K g r o u n d
d E l i v E r a b l E S
To promote a paper line with a promotional book, website, and poster showing the paper’s quality and uniqueness.
The concept of disappearance and the domino effect is throughout the book. Tiny bees affect human beeings.
The colony collapse disorder of bees relates very closely to humans. Bees provide 1/3 of our food supply by pollinating fruit plants. People should realize how important the tiny insects are and take care of them because their extinction can threaten our lives.
Promo Book
Paper Sample
Poster
Website
K E y W o r d S
Disappear
Domino Effect
Absence
HUm An BeeIng
b o o K d E S i g n
01
0 1 3 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 1 5 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 1 7 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 1 9 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 2 1 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
1989
2,700,000
1979
2,400,000
4,200,000
2009
3,400,000
1999
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 2 3 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 2 5 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
b b b b b b b b b b b b
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H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 2 7 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 2 9 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 3 1 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 3 3 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
H u m a n b E E in G — Pa P E R P R o m oP r o j e c t
P o r t f o l i o E u n n a K i m
0 3 5 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 3c o u r s e E m E R G E n C E
Happy Valentine’s Day to my sweetheart.
P o T o f G o l dP r o j e c t
P o r t f o l i o E u n n a K i m
0 3 7 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
P o T o f G o l dP r o j e c t
P o r t f o l i o E u n n a K i m
0 3 9 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
P o T o f G o l dP r o j e c t
P o r t f o l i o E u n n a K i m
Chocolate Boxes Love
Gift
Heart
K E y W o r d S
To design Hershey’s Pot of Gold boxes for Valentine’s day in 2013.
An abstract view of love, illusion, and a gift for someone special.
The company originated with candy-manufacturer Milton Hershey’s decision in 1894 to produce sweet chocolate as a coating for his caramels. With mass production, Hershey’s was able to lower the per-unit cost and make milk chocolate, once a luxury item for the wealthy, affordable to all.
o b j E c t i v E
S o l u t i o n
b a c K g r o u n d
d E l i v E r a b l E S
pot of gold
p a c K a g i n g d E S i g n
02
Jin Fujiwara
AnaMaria Gonzales
Nicola Broderick
Jane Kim
g r o u p p r o j E c t W i t h c l i E n t
0 4 1 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
P o T o f G o l dP r o j e c t
P o r t f o l i o E u n n a K i m
0 4 3 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
P o T o f G o l dP r o j e c t
P o r t f o l i o E u n n a K i m
0 4 5 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
P o T o f G o l dP r o j e c t
P o r t f o l i o E u n n a K i m
0 4 7 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
P o T o f G o l dP r o j e c t
P o r t f o l i o E u n n a K i m
0 4 9 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
Communicating through the ages.
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 5 1 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 5 3 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
Slipcase
Specimen Book
Promotional
Book
Website
Poster
Kinetic Video
Transition
Coding System
Evolving
K E y W o r d S
To design a typeface, Hoefler Text, and promotion book about the evolution of writing.
A comprehensive family of typefaces from the dawn of the digital age. Hoefler Text designed for Apple to show their progress in type through Hoefler Text and it contains every system after 1991.
Learning from the old to create something new. History repeats itself. From chisel on stone to stylus pen on the iPad, the progress of technology changes the writing system to icons, which refers to the first form of the language—the hieroglyphs.
o b j E c t i v E
S o l u t i o n
b a c K g r o u n d
d E l i v E r a b l E S
Hoefler teXt
03
b o o K d E S i g n
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 5 5 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 5 7 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 5 9 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 6 1 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 6 3 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 6 5 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 6 7 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 6 9 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 7 1 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 7 3 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 7 5 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 7 7 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
H o E f l E R T E x TP r o j e c t
P o r t f o l i o E u n n a K i m
0 7 9 / 2 3 1a R iE l G R E yi n s t r u c to r
T y P o G R a P H y 4c o u r s e E m E R G E n C E
Look for the tastiest little store.
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 8 1 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 8 3 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
Logo
Label System
Packaging
Tasty
Friendly
Italian
K E y W o r d S
To design a packaging label system for an Italian delicatessen with the name, Lucca’s, the tastiest delicatessen.
Creating a delicatessen with a storybook look through colored Italian outdoor scalloped valances.
Lucca’s delicatessen was opened in 1929 by grandfather Mike Bosco along with chef Maggiore Colona, and Italo Cencini. Lucca’s family is going for the title of the tastiest little deli in the world.
o b j E c t i v E
S o l u t i o n
b a c K g r o u n d
d E l i v E r a b l E S
lUccA’s delI
p a c K a g i n g d E S i g n
04
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 8 5 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 8 7 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 8 9 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 9 1 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 9 3 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 9 5 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 9 7 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
0 9 9 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
P r o j e c t l u C C a’s d E l iC aT E s s E n
P o r t f o l i o E u n n a K i m
1 0 1 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
l u C C a’s d E l iC aT E s s E nP r o j e c t
P o r t f o l i o E u n n a K i m
1 0 3 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
l u C C a’s d E l iC aT E s s E nP r o j e c t
P o r t f o l i o E u n n a K i m
1 0 5 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 2c o u r s e E m E R G E n C E
A contemporary Italian restaurant is near by.
Pa s Ta P o m o d o R oP r o j e c t
P o r t f o l i o E u n n a K i m
1 0 7 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
G R a P H iC d E s iG n 2c o u r s e E m E R G E n C E
Pa s Ta P o m o d o R oP r o j e c t
P o r t f o l i o E u n n a K i m
1 0 9 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
G R a P H iC d E s iG n 2c o u r s e E m E R G E n C E
Pa s Ta P o m o d o R oP r o j e c t
P o r t f o l i o E u n n a K i m
Logo
Stationery
Menu
Contemporary
Multi-generational
Classical
K E y W o r d S
To design a menu that unites all varying locations while displaying the essence of Pasta Pomodoro. This should convey a mood of authenticity, freshness, and localness to rid the company of its corporate look. The menu should remain convenient and easy to read while looking aesthetically interesting and appealing.
Ultramodern style to give a classy and contemporary look with simple lines to evoke the delicate manner of an authentic Italian restaurant.
Pasta Pomodoro first opened in San Francisco in 1994. Simplicity was the key to opening more restaurants around the Bay Area and Southern California. Each restaurant is unique and fits well in its neighborhood.
o b j E c t i v E
S o l u t i o n
b a c K g r o u n d
d E l i v E r a b l E S
pAstA pomodoro
p r i n t
05
Marisa Kumtong
Melissa Kelly
Amanda Jensen
g r o u p p r o j E c t W i t h c l i E n t
1 1 1 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
G R a P H iC d E s iG n 2c o u r s e E m E R G E n C E
Pa s Ta P o m o d o R oP r o j e c t
P o r t f o l i o E u n n a K i m
1 1 3 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
G R a P H iC d E s iG n 2c o u r s e E m E R G E n C E
Pa s Ta P o m o d o R oP r o j e c t
P o r t f o l i o E u n n a K i m
1 1 5 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
G R a P H iC d E s iG n 2c o u r s e E m E R G E n C E
A bright idea that brings things to light.
b u l b R i T EP r o j e c t
P o r t f o l i o E u n n a K i m
1 1 7 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 1c o u r s e E m E R G E n C E
b u l b R i T EP r o j e c t
P o r t f o l i o E u n n a K i m
1 1 9 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 1c o u r s e E m E R G E n C E
b u l b R i T EP r o j e c t
P o r t f o l i o E u n n a K i m
Package System
20 Watts
40 Watts
60 Watts
K E y W o r d S
Prism
Dangle
Bright
To design a light bulb package aesthetically and practically.
A triangular structure that holds a light bulb upside down for protection and aesthetic beauty. It is inspired by a prism. Color coding was used to differentiate the wattages.
Bulbrite is a leading manufacturer and supplier of innovative, energy-efficient light source solutions. It is a business renowned for its commitment to innovation, education and outstanding service.
o b j E c t i v E
S o l u t i o n
b a c K g r o u n d
d E l i v E r a b l E S
BUlBrIte
p a c K a g i n g d E S i g n
06
1 2 1 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 1c o u r s e E m E R G E n C E
b u l b R i T EP r o j e c t
P o r t f o l i o E u n n a K i m
1 2 3 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 1c o u r s e E m E R G E n C E
b u l b R i T EP r o j e c t
P o r t f o l i o E u n n a K i m
1 2 5 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 1c o u r s e E m E R G E n C E
b u l b R i T EP r o j e c t
P o r t f o l i o E u n n a K i m
1 2 7 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 1c o u r s e E m E R G E n C E
b u l b R i T EP r o j e c t
P o r t f o l i o E u n n a K i m
1 2 9 / 2 3 1C H R is T in E G E o R G Ei n s t r u c to r
Pa C K a G in G d E s iG n 1c o u r s e E m E R G E n C E
The aroma of the wine recalls a moment.
f l o R a s P R in G sP r o j e c t
P o r t f o l i o E u n n a K i m
1 3 1 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
f l o R a s P R in G sP r o j e c t
P o r t f o l i o E u n n a K i m
1 3 3 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
f l o R a s P R in G sP r o j e c t
P o r t f o l i o E u n n a K i m
Cabernet Sauvignon
Signature Collection
Chardonnay
Elegant
Scent
Modern
K E y W o r d S
To suggest a new look for Flora Springs’ wine packaging to create more value and quality. To design a modern look but keep the elegance from the legacy.
An abstract view of the scent of wine scent with the brand initials—Flora Springs.
Flora Springs, a winery in Napa, committed to hand crafted artisan wines of distinct style and superior quality. The winery promotes to sustainable and organic farming to keep their family legacy intact.
o b j E c t i v E
S o l u t i o n
b a c K g r o u n d
d E l i v E r a b l E S
flor A sprIngs
W i n E l a b E l
07
1 3 5 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
f l o R a s P R in G sP r o j e c t
P o r t f o l i o E u n n a K i m
1 3 7 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
f l o R a s P R in G sP r o j e c t
P o r t f o l i o E u n n a K i m
1 3 9 / 2 3 1T H o m a s m C n u lT yi n s t r u c to r
Pa C K a G in G d E s iG n 3c o u r s e E m E R G E n C E
Be a backpacker at World Market.
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 4 1 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 4 3 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
World mArket
p a c K a g i n g d E S i g n
Re-brand
Logo
Label System
Packaging
Unique
Authentic
Affordable
Melinda Arendt
Vilmunder Sveinsson
Samantha Szakolczay
K E y W o r d S
g r o u p p r o j E c t
To launch a retail private label store brand and categoryspecific sub-brands for “World Market”, with the goal of designing product packaging systems for each. The project scope includes market analysis and research, development of brand and sub-brand names, logos/logotypes, and the development of 3D product line packaging across multiple categories throughout a theoretical retail store, World Market.
To educate consumers about the world, different cultures, and the environment subconsciously. We encourage curiosity about the world and its surroundings. Develop an appreciation for nature and things hand-crafted. The focus is on artisan, hand-crafted, upscale, and authentic look. Our modern approach is one that focuses on the use of natural and reusable materials.
Cost Plus opened its first store at Fisherman’s Wharf in San Francisco, California in 1958. Founder William Amthor did not intend to create a discount import retail chain—or even to open a single store—but he discovered San Franciscans loved that sort of merchandise. He opened his first store devoted exclusively to imported merchandise later in 1958 and began importing wicker by the shipload.
o b j E c t i v E
S o l u t i o n
b a c K g r o u n d
d E l i v E r a b l E S
08
1 4 5 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
Past, Present, and Future.
“Only Caravan delivers affordable quality products for your everyday basic needs.”
Focus on everyday essentials products. Easy product navigation with icon system. Product is always seen through minimal packaging system. It Comes in refillable bottles and cans.
S t o r E b r a n d
b r a n d E S S E n c E
b r a n d p r o m i S E
b r a n d i d E n t i t y
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
p r i v a t E b r a n d S
Artisan
Rustic
Specialty
K E y W o r d S
Progressive
Modern
Minimal
K E y W o r d S
Inspirational
Natural
Nurturing
K E y W o r d S
Friendly
Colorful
Illustrative
K E y W o r d S
1 4 7 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
Journey
Aviator
Photographic
c o n c E p t W o r d S
1 4 9 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 5 1 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 5 3 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 5 5 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 5 7 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 5 9 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 6 1 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
Steel
Wharf
Travel
c o n c E p t W o r d S
1 6 3 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 6 5 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 6 7 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 6 9 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 7 1 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
Nature
Road Signs
Essencial
c o n c E p t W o r d S
1 7 3 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 7 5 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 7 7 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 7 9 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 8 1 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 8 3 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 8 5 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 8 7 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 8 9 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
Migration
Clean
Educate
c o n c E p t W o r d S
1 9 1 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 9 3 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 9 5 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
Artisan
Rustic
Specialty
c o n c E p t W o r d S
1 9 7 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
1 9 9 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
2 0 1 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
2 0 3 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
2 0 5 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
2 0 7 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
Progressive
Modern
Minimal
c o n c E p t W o r d S
2 0 9 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
2 1 1 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
w o R l d m a R K E TP r o j e c t
P o r t f o l i o E u n n a K i m
2 1 3 / 2 3 1m iC H a E l o s b o R n Ei n s t r u c to r
Pa C K a G in G d E s iG n 4c o u r s e E m E R G E n C E
Identity brings brands to life.
id E n T i T yP r o j e c t
P o r t f o l i o E u n n a K i m
2 1 5 / 2 3 1va R io u si n s t r u c to r
va R io u sc o u r s e E m E R G E n C E
id E n T i T yP r o j e c t
P o r t f o l i o E u n n a K i m
2 1 7 / 2 3 1va R io u si n s t r u c to r
va R io u sc o u r s e E m E R G E n C E
id E n T i T yP r o j e c t
P o r t f o l i o E u n n a K i m
Br And mArks
i d E n t i t y
Logos Memorable
Understandable
Believable
K E y W o r d S
To design a mark for each company with their essences.
Design based on research and company’s brand promise.
o b j E c t i v E
S o l u t i o n
d E l i v E r a b l E S
09
2 1 9 / 2 3 1va R io u si n s t r u c to r
va R io u sc o u r s e E m E R G E n C E
∞
id E n T i T yP r o j e c t
P o r t f o l i o E u n n a K i m
∞
2 2 1 / 2 3 1va R io u si n s t r u c to r
va R io u sc o u r s e E m E R G E n C E
id E n T i T yP r o j e c t
P o r t f o l i o E u n n a K i m
2 2 3 / 2 3 1va R io u si n s t r u c to r
E m E R G E n C E
id E n T i T yP r o j e c t
P o r t f o l i o E u n n a K i m
2 2 5 / 2 3 1va R io u si n s t r u c to r
va R io u sc o u r s e E m E R G E n C E
Cinemark
id E n T i T yP r o j e c t
P o r t f o l i o E u n n a K i m
Cinemark
2 2 7 / 2 3 1va R io u si n s t r u c to r
va R io u sc o u r s e E m E R G E n C E
id E n T i T yP r o j e c t
P o r t f o l i o E u n n a K i m
2 2 9 / 2 3 1va R io u si n s t r u c to r
va R io u sc o u r s e E m E R G E n C E
t h a n K y o u
00
f a m i l y
a a u
Dad and Mom
Mary ScottThomas McNultyMichael OsborneDarrell HaydenAndrew CambourisAriel GreyChristine GeorgeRoger Swee
To everyone who has supported me.
P o r t f o l i o E u n n a K i m
2 3 1 / 2 3 1
E m E R G E n C E
