INTRODUCTION:-Social entrepreneurship is the work of a social entrepreneur. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas a business entrepreneur typically measures performance in profit and return, a social entrepreneur assesses success in terms of the impact s/he has on society as well as in profit and return. While social entrepreneurs often work through nonprofits and citizen groups, many are now working in the private and governmental sectors and making a real impact on society.The main aim of a social entrepreneurship as well as social enterprise is to further social and environmental goals for a good cause. Although social entrepreneurs are often non-profits, this need not be incompatible with making a profit. Social enterprises are for more-than-profit, using blended value business models that combine a revenue-generating business with a social-value-generating structure or component. A social entrepreneur in the 21st century will redefine entrepreneurship as we know it due to their progressive business models.Social Entrepreneurs are innovators who implement practical and sustainable solutions to address challenges in numerous areas including health, education, environment, access to technology and job creation. Whether they are set up as for profit entities, hybrid social ventures or not for profit organizations, their primary focus is transformational social change. Social entrepreneurs develop a revenue stream through the sale of products, services, fees or develop key partnerships to achieve sustainability. Entrepreneurs are innovative, highly-motivated, and critical thinkers. When these attributes are combined with the drive to solve social problems, a Social Entrepreneur is born.

Rather than leaving societal needs to the government or business sectors, Social Entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to take new leaps. Social Entrepreneurs often seem to be possessed by their ideas, committing their lives to changing the direction of their field. They are both visionaries and ultimate realists, concerned with the practical implementation of their vision above all else. Each Social Entrepreneur presents ideas that are user-friendly, understandable, ethical, and engage widespread support in order to maximize the number of local people that will stand up, seize their idea, and implement with it. In other words, every leading Social Entrepreneur is a mass recruiter of local change makers role model proving that citizens who channel their passion into action can do almost anything. Over the past two decades, the citizen sector has discovered what the business sector learned long ago: There is nothing as powerful as a new idea in the hands of a first-class entrepreneur. Why Social Entrepreneur? Just as entrepreneurs change the face of business, social entrepreneurs act as the change agents for society, seizing opportunities others miss and improving systems, inventing new approaches, and creating solutions to change society for the better. While a business entrepreneur might create entirely new industries, a social entrepreneur comes up with new solutions to social problems and then implements them on a large scale.DEFINITION:- BY SCHOOL FOR SOCIAL ENTREPRENEURS. Social entrepreneurship is defined as having the following three components: - (1) identifying a stable but inherently unjust equilibrium that causes the exclusion, marginalization, or suffering of a segment of humanity that lacks the financial means or political clout to achieve any transformative benefit on its own; - (2) identifying an opportunity in this unjust equilibrium, developing a social value proposition, and bringing to bear inspiration, creativity, direct action, courage, and fortitude, thereby challenging the stable states hegemony; - and (3) forging a new, stable equilibrium that releases trapped potential or alleviates the suffering of the targeted group, and through imitation and the creation of a stable ecosystem around the new equilibrium ensuring a better future for the targeted group and even society at large." Social entrepreneurship is the work of a social entrepreneur. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas a business entrepreneur typically measures performance in profit and return, a social entrepreneur assesses success in terms of the impact s/he has on society. There are 3 key components that emerge out of this definition and are more of less common when it comes other variations of the definition of Social Entrepreneurship:1) the problem2) a sustainable solution3) social changeWHO IS A SOCIAL ENTREPRENEUR?Social entrepreneurs are individuals with innovative solutions to societys most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to take new leaps. Social entrepreneurs often seem to be possessed by their ideas, committing their lives to changing the direction of their field. They are both visionaries and ultimate realists, concerned with the practical implementation of their vision above all else. Each social entrepreneur presents ideas that are user-friendly, understandable, ethical, and engage widespread support in order to maximize the number of local people that will stand up, seize their idea, and implement with it. In other words, every leading social entrepreneur is a mass recruiter of local changemakersa role model proving that citizens who channel their passion into action can do almost anything. Over the past two decades, the citizen sector has discovered what the business sector learned long ago: There is nothing as powerful as a new idea in the hands of a first-class entrepreneur. Social Entrepreneurship is about applying pragmatic, highly innovative and market oriented approached to benefit the marginalized and less privilege in society. This is to do with entrepreneurship with a great social value. Social entrepreneurship has been identified as one of the yardsticks in the fight against poverty and the attainment of the Millennium Development Goals MDGS.ROLE OF SOCIAL ENTREPRENEURS:-Social entrepreneurs recognizes the parts of society having difficulties, solves the problem by changing the system, spreading the solution, and persuading societies. Social entrepreneurs drive to produce measurable impact to address social and environmental problems that are often deep-seated.

To make a positive impact on society: Social entrepreneurs are similar to business entrepreneur in the society with a purpose for a social cause. Often, social entrepreneur need profit but emphasis is on the development of the society and in solving the problems in it. Finding the effects of social or environmental problem, finding root cause, and solving them becomes obvious to social entrepreneur. With focus on positive change: Social entrepreneur focus on daunting social problems to make a positive change, further motivating common people to persuade the same. Corporate social entrepreneur can reap strategic benefits with a combination of commercial aims and social objectives. Rev up the social team: While social entrepreneurs often work through nonprofits and citizen groups, many work in the private and governmental sectors. Social entrepreneurs work with local groups motivate them to pursue, and develop good solutions for their local communities as well as globally. In innovative and effective community building: Distinct from business entrepreneurs who seek value in the creation of new markets, social entrepreneurs aim for value in the form of transformational change that will benefit underprivileged group of people and eventually society at large.

IS SOCIAL ENTREPRENEURSHIP REALLY A *NEW* TREND?Strictly speaking no. Considering its broad definition no one can deny that its practice is far more ancient. The roots and first usage of the term Social Entrepreneurship can be dated back in the literature of social change in 1960s and 1970s. What is rather new is the trend of categorizing these socially entrepreneurial ventures as Social Enterprises fuelled by a recent influx of capital availability to fund such initiatives. Add to this mix an emerging trend towards sustainable businesses, triple bottom line and Base of the Pyramid economics and what you get is a explosive mix of buzzword compliant newsworthy story. Sarcasm if any in my earlier sentence is not intended but merely is a reflection of a true representation of the landscape.Just as entrepreneurs change the face of business, social entrepreneurs act as the change agents for society, seizing opportunities others miss and improving systems, inventing new approaches and creating sustainable solutions to change society for the better. However, unlike business entrepreneurs who are motivated by profits, social entrepreneurs are motivated to improve society.Social entrepreneurs and their enterprise have a significant role on the society. Social entrepreneurs have been a boon for the society. Many individuals in the society who have been suffering from some or the other social problems have been benefited from such social entrepreneurs. Some time the government of the country cannot solve all the problems of the people in society because of many reasons. In such cases this Social entrepreneurs work effectively and solve the problem of the society.Social entrepreneurs join hands with the individuals in the society and solve their problems.

AREAS OF SOCIAL ENTREPRENEURS:-

YOUNG SOCIAL ENTREPRENEURSIt is rightly said that the future of a country lies in the hands of a present young generation of the country. If the youth of the country is responsible the country will prosper. Now a days it is seen that the youth is coming together with the ideas of solving social problems of the society and therby give the people of the society an peacefully environment to live within.Who is a Young Social Entrepreneur?Young Social Entrepreneurs are young individuals with innovative solutions to societys most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. Young people always change the world. Alexander the Great won over Egypt, Persia and was getting deep into the then unknown world before he was 30...This is mainly due to their excess energy as well as their ability to not know what is impossible...The only thing new is that young social entrepreneurs are bearers of the new force to create a sustainable future for the world".

HERE IS A SIMPLE WAY OF HOW TO BECOME A SOCIAL ENTREPRENEUR:-

SOCIAL ENTREPRENEURSHIP IN INDIA.India is a key country to look for leading social entrepreneurs, says Klaus Schwab, executive chairman and founder of the World Economic Forum, as his Schwab Foundation prepares to shortlist a winner for the Indian Social Entrepreneur Award for the second year."India has some of the most advanced and innovative social entrepreneurs. We believe and already see that many of the models developed in India, for instance rainwater harvesting for schools pioneered by Barefoot College, are exported around the world. India is therefore a key country to look for leading social entrepreneurs," Klaus Schwab told IANS in an exclusive interview.Last year the first Social Entrepreneurship Award in India went to leading cardiologist Devi Prasad Shetty, founder of Narayana Hrudayalaya in Bangalore.The awards are given with a view to highlighting social entrepreneurship as a key element to advance societies and address social problems in a pioneering way. This year there were close to 100 applicants, eight of whom have since been short-listed before a final decision is taken.Based in Switzerland, the Schwab Foundation started by Klaus Schwab and his wife Hilde initiated this second complementary foundation to the World Economic Forum, which he founded in 1970.They came across Bangladesh's Muhammad Yunus and the Grameen Bank, winners of this year's Nobel Peace Prize, and decided to create a foundation that would help to identify and disseminate such innovative solutions to crucial issues at an earlier stage. Yunus has been an active board member of the foundation since its inception.Schwab said: "In most countries social entrepreneurs, even the leading ones, are not recognised. They have mainly been labelled 'crazy' by their environment."The Social Entrepreneur of the Year awards seek to highlight the outstanding social entrepreneurs of a country as national role models. We hope this will inspire others to either start a social enterprise or support one."This time around the Nand and Jeet Khemka Foundation is working in partnership with the Schwab Foundation and in collaboration with the UN Development Programme and the Confederation of Indian Industry for the award.In 2000, when the awards were instituted for the first time, they were more in the form of general recognition of people's achievements. The competitive application and jury selection format was not instituted till five years later.Devi Prasad Shetty, who won the award last year, strives to make sophisticated healthcare available to all irrespective of their economic situation or geographic location. He founded the Narayana Hrudayalaya Hospital in Bangalore in 2001 and previously co-founded the Asia Heart Foundation.In addition, Shetty has built a network of 39 telemedicine centres to reach out to patients in remote rural areas.Together, the network of hospitals performs 32 heart surgeries a day, making it one of the busiest in the world. Almost half the patients are children and babies. Sixty percent of the treatments are provided below cost or for free."We identify a social entrepreneur as someone who has created a hybrid organisation that employs businesses methods. Its bottom line is social value creation," said Schwab."They plug the gap between the roles that governmental and philanthropic efforts play, often solving societal problems not in opposition to or even at the charity of corporations but rather in collaboration and mutual benefit to the private sector."It is seen that many individuals are coming up with the ideas of setting up an social enterprise in India. I think this is because India being a developing country possess a lot of social problems like poverty, illteracy, child labour, child marriage, women exploitation, unemployment etc.All this factors inspires the innovative individual to start up with the social enterprise and become social entrepreneurs.

SOCIAL ENTREPRENEURSHIP AS A CAREER:-

An individual can set up his career in social entrepreneurship. If any individual is willing to set his career in social entrepreneurship he can obtain his career through various courses which are provided by various institutions.Now a days many young individuals acquire a qualifiacation in social entrepreneurship and after completing it start up with their own social entreprise or else join the other social enterprise wherein they enjoy a good position or status over their.One of the most popular and well known institute in india for providing education in the field of social entrepreneurship is TATA INSTITUTE OF SOCIAL SCIENCE (TISS). It is located at Mumbai.There are many other institutions all around India like in Chennai, Bangalore and in Pune, which provide quality education in the field of social entrepreneurship.

HOW DOES THE WHOLE PROCESS OF IDEA GENERATION WORK OUT AND EVALUATION TAKES PLACE.

Its a simple procee wherin the idea gets originated from the individual who really wants to start up with the social enterprise. This ideas generally comes in the mind of an individual from either seen some social problem in society.Then this ideas are implemented with the support of knowledge, finance, mentorship and network and then this ideas are evaluated. Generally the impact of this ides are beneficially for the society.

SOCIAL ENTREPRENEURSHIP TODAY!

Depending upon the way in which we choose to view it, the strengths or weaknesses of the concept of social entrepreneurship lie in the fact that most of its applications are in the form of a hybrid between private, non-profit and public sectors. As described, one such hybrid is found in non-profit organisations with an entrepreneurial offshoot that generates revenue for the organisations social objectives. With greater emphasis on the private, for-profit sector, a hybrid model is emerging whereby businesses lend money and expertise to non-profits. Increasingly, this latter model is linked to public pressure for businesses to demonstrate a measure of social responsibility.The most realistic and desirable way for any business to be socially responsible is through what is called strategic philanthropy - selected giving in areas tied directly to the companys interests and in arenas that the company can justly claim to have knowledge and a direct stake. The use of the term clearly suggests an indirect financial return on the philanthropic investment. Indeed, the exercise of traditional philanthropy does not make good business sense as it does not provide a tangible return. In a more refined consideration of types of philanthropy today, the notion of strategic philanthropy yet emphasises that highly motivated and visionary business leaders can bring together networks of organizations in new community ventures.Like the term strategic philanthropy, social entrepreneurship is an articulation, a combination of two concepts that do not naturally fit together and yet which seeks acceptance as common sense. It is the lack of a natural fit that renders the term open to resistance and challenge. Challenges, implicit or explicit, range from different interpretations of how the terms might justifiably be joined to denial that they should be used together at all.Language is a key component in the shift towards rationalization of the concept of social entrepreneurship. This is because discourse acceptance precedes or runs in parallel with material acceptance. Thus we see the emergence of terms that were previously restricted to the business sector, such as social venture capital, social return on investment, invest rather than donate, revenue streams and client groups applied to the social and public sectors.If the colonisation of the social and public sectors by the language of business is accepted, the breakdown of barriers between the sectors becomes normalised. However, the terms cited are in contrast to the distinction between entrepreneurs who create social or artistic capital rather than financial capital, with social capital referring to that which is valuable to communities.On the other hand, opposition could arise from the close association of the term entrepreneur with the creative and destructive aspects of capitalism. Those who are concerned about the negative aspects of business will be resistant to the blurring of the boundaries between public, private and civil society suggested by social entrepreneurship with the potential for increased influence of business beyond the private sector. The non-profit sector has long been associated with the creation and maintenance of a strong civil society. Marketing of that sector then calls that association into question with concerns for the viability of an independent civil society.Furthermore, if business has the power to choose which non-profits are to benefit materially through socially entrepreneurial partnerships, what happens to those that are not chosen and therefore are marginalised?A parallel can be drawn between the concept of social entrepreneurship and that of sustainability because sustainability is equally open to broad interpretation. Like social entrepreneurship, sustainability can favour either the social and environmental or the economic sectors, depending upon which model is adopted. Strong sustainability favours the social and environmental over economic development, upholding the social values of a truly civil society based social entrepreneurialism. Interpretations are derived from the beliefs and experiences of individuals. Social entrepreneurs and their work should ultimately be judged by the quality of the social outcomes, and that assessment should be made independently of the private interests of those entrepreneurs.With concepts and movements such as social entrepreneurship, environmental sustainability, and social responsibility, it is crucial that we pay close attention to the persuasive uses of the terms as well as to their practical implication. All of them are contested, value-laden labels that can be used to reference a wide variety of interests, motives, activities and outcomes.

SOME SUCCESSFUL SOCIAL ENTREPRENEURS.Sheetal Sanghvi, founder, The Urban Ashram

The urge to do something meaningful in life led Sheetal Sanghvi to lay grounds for The Urban Ashram. Had he known that the challenging times he faced would guide him to becoming self-dependent, he would have blessed every moment of those hardships.In existence for less than nine months now, the ashram that is based in Pune is also Sanghvis sweet abode. While narrating the incidents that inspired to follow a particular path, Sanghvi said, The seed for the urban ashram was sown during my first Vipassana intensive. I was going through a very rough period in my life, when everything I did suddenly seemed empty, meaningless A particular series of unanticipated events had somehow managed to bring my life to a stand still, leaving me with a sort of mental paralysis. It was around that time that I started visiting Transitions, a community centre with a caf, a book store, studios for healing workshops, and Moksha, a yoga studio that offers yoga classes and workshops throughout the day. He continued saying, These two places were very helpful in helping me understand the connection between the body-mind-spirit. I realised the importance of taking care of myself at physical, mental, emotional as well as spiritual levels. They visited these places almost whenever I found free time between my university classes. The joy of learning in such places gave me a high; it felt like a celebration.And how did he come about the idea of setting up the ashram? It so happened that when they was in a Vipassana course, they was at a stage where they had to decide what they wanted to do in life. they was nearly at the end of my 2 year MS in financial markets at the Stuart School of Business, Chicago. On offer was the chance to work in some of the best financial services firms in the world. On the other side was a deep inner conviction that my life was best suited to understanding the nature of spirit, of exploration of the finer arts like yoga and meditations, of the inner and the outer worlds.At that time, Sanghvi was also undergoing the churning of creating financial security for his future. The pressures of watching all his fellow students undertake cushy jobs, and take the responsibility of their family were taking their toll on him. Sanghvi was urgently seeking the kind work that would marry his passion as well as provide a reasonable source of income that would allow him to live life independently. The idea to attempt the same model that I had seen work at Transitions and Moksha, came instinctively. I thought of reconverting my old bungalow into a community space for the promotion of yoga, meditation, arts, and related activities. In my minds eye I saw the blueprint for the ashram begin to take shape. Slowly but surely, I was guided to people who helped me nurture this dream. He then took a year off to travel across the world. His journey took him to some of the most amazing places, where he met some incredibly inspiring people. Places on the itinerary included Bodh Gaya, Dharamshala, Rishikesh, Pondicherry in India as well as Yogaville studios in New York, Chicago and San Francisco in the USA. Sanghvi spent a considerable amount of time meditating and interacting with like minded people in these places. I was sure that now I wanted nothing more than to live my dream of creating a space where people could come to explore life in its many dimensions. Coming back home it was an effort to persuade my family to allow me to renovate our bungalow. I feel blessed that my family understood my souls yearnings and heeded to my desires. As my favorite quote from The Alchemist reads, When you desire something, the whole Universe conspires to bring it to you. Indeed, a lot of events started happening unexpectedly that helped me manifest the urban ashram.Along with classes on yoga, meditation, arts and crafts, the Urban Ashram also started hosting workshops on healing arts like pranic healing, art of living, health awareness, dance and drama therapy, inspirational movie screenings, book clubs and drumming circles, among other. The ashram recently started an in-house shop that supports the swadeshi movement, with khadi clothes, aroma candles from ashrams in India, locally produced handicrafts and books. We will be soon start a caf and an art gallery too that will help us take our initiative closer to completion, said Sanghvi. Its only now after these nine months that we are beginning to get a sense of the enormity of the vision that has been undertaken. All I can say is that we are never given a dream without being given the ability to live it. Go on, live your dreams!

Aruna and Prashant, Co Founders, Bamboo House India

Bamboo for Green Livelihoods ...Answer a question for meWhat is the fastest growing plant on Earth? The answer is the Bamboo and if you knew that, I would be surprised, mainly because I did not know the answer till now and partly because it is a little known fact that the Bamboo is the fastest-growing plant on Earth; it has been clocked surging skyward as fast as 121 cm (47.6 inches) in a 24-hour period, and can also reach maximal growth rate exceeding one meter (39 inches) per hour for short periods of time and you know the needle of Alaxender Graham bells first phonograph was made of bamboo and Thomas Alva Edisons first light bulb used a filament made of carbonized bamboo, this light bulb still burns today in Smithsonian Museum in Washington, Which is very good news indeed, for Aruna and Prashant who have banked on the versatile yet humble Bamboo; and its incredible abilities. Not only can you eat it, you can drink out of it, make houses with it and also the furniture and thats just a few of the things you can do with Bamboo. In 2008 the duo recognized it potential and established "Bamboo House India" with the focus on the many uses of this fast growing plant.Bamboo House India" is a social enterprise with an aim of providing sustainable livelihood opportunities to rural and tribal artisans in the bamboo sector through business models designed to work at base of the economic pyramid and promote bamboo as an eco friendly substitute to wood, steel, iron & plastic.Bamboo applications range from bamboo pens to bamboo t-shirts to bamboo laptops to bamboo speakers to bamboo soap to bamboo sanitary napkins to bamboo bullet proof jackets to bamboo perfume to bamboo shirts to watch to bamboo camera to housing to bamboo furniture to bamboo yarn to bamboo oil etc, there are more than 1500 documented and 5000 undocumented uses of bamboo.The very purpose of the enterprise is to create long term, sustainable, non -migratory business model for the rural and tribal artisans in the bamboo sector by using locally available green raw material i.e. bamboo. Bamboo & its products have always suffered from poor market linkages and regulatory constraints affecting the raw material despite enormous market size. If exploited properly, bamboo can help more than 5 million of our population cross the poverty line. Also, country's natural forests are under threat as demand for timber is expected to touch 153 million cubic meters by 2020 and country's timber import bill is boiling at Rs. 4000 crores (2005-06). Today, customers are shopping for eco friendly products & Bamboo can come handy to fulfill socio, economic and environmental needs of the country.Bamboo House India is working on setting up chain of exclusive bamboo showrooms across the country and commercialse IIT-Delhis bamboo bow beam technology for rural housing. Indian rural housing shortage stands at staggering 6.7 million dwelling units and need of the hour is cost effective and efficient solution for this and Bamboo House India in partnership with IIT-D is working towards addressing this issue.The venture sounds commendable but how exactly does someone make money from bamboo? After all its not as expensive as wood or nearly as profitable as a conventional cash crop like tobacco.We at Bamboo House India are investing to create triple bottom line returns.Financial: Indian Market potential of Bamboo based products is estimated to be Rs.26, 000/- Cores by the year 2015. Bamboo Furniture market is estimated at 3625 crores and Bamboo Housing market stands at 1100 Crores.

Social: If tapped properly can help more than 5 million of our population cross the poverty line and Bamboo

Environmental: Bamboo minimizes CO2 gases and generates up to 35% more oxygen then equivalent stand of trees What makes the venture unique and an economically feasible reality is that nobody in the country till date has tried to get the entire bamboo industry under one roof. It is very difficult for commercial entrepreneurs to venture into bamboo, only social entrepreneurs can try this line that too with in depth grass root domain expertise, starting from tissue culture plant material to Indian Forest Act to working in high insurgency area to understanding various bamboo species and understanding tribal mindset all goes into making a business model. Thus they have a First mover advantage added to the complex domain expertise to add to their merits.

Partnerships & Tie Ups Bamboo House India is supported in its initiative by National Mission on Bamboo Application (NMBA) Confederation of Indian Industry (CII) Indian Institute of Technology (IIT Delhi) Andhra Pradesh Forest Department (APFD) Tripura Bamboo Mission (TBM) Infrastructure Leasing & Financial Services ( IL & FS) Andhra Pradesh Technology Promotion & Development Centre (APTDC)

The complexity, risk, challenges and uncertainty involved in the complex bamboo scenario in the country imparts an adrenaline rush of motivation to the duo to continue the journey which they have no plans of giving up. By 2010 they plan to set up at least 3-5 exclusive bamboo showrooms across the country under a PPP model which as such has never been tried in the country. They will also get government branding for the same and ensure round the year employment opportunities to the rural/tribal population of the country, promote green products and give a boost to the bamboo industry in the country.

They believe that Having an Idea, Believing in that idea coupled with the ability to execute that idea with a pinch of Clarity + Focus + Patience + Long term vision with a dash of Risk taking ability and tenacity spells the perfect recipe for success like a pot of freshly cooked Bamboo shoot curry. The Duo recommends the recipe to all readers at Yourstory and we wish Bon Appetit to Aruna and Prashant hoping they taste success with "Bamboo House India".

A CASE STUDY ON SOCIAL ENTREPRENEURSHIPZIQITZA HEALTH CARE LIMITED(ZHL)

Introduction Ziqitza Health Care Limited (ZHL)ZHL is a Social Enterprise. ZHL, is set up by a group of young professionals who, after their education / training in the US and professional employment / entrepreneurial projects in India, realized the acute need for organized and networked Ambulance service in India for saving lives which may otherwise have been lost ONLY for want of timely medical attention. Ziqitza health care operates the Emergency Medical Response (Ambulance) Services under two models Dial '1298' for Ambulance (Popularly called 1298 model) Fee for Service model with cross subsidy, where the rich and affordable pays higher and the poor pays less, and for very poor/accidents/emergencies the service is free of cost. Currently this service is operational in the city of Mumbai and the state of Kerala. Dial '108' in Emergency (Popularly called 108 model) This model is usually in public private partnership with State Governments, this could be either free to patient or on a user fee, as per the contract with State Governments. The service is provided to Emergency victims. This model is operational in Bihar, Trivandrum, Rajasthan and Punjab. The name ZIQITZA was derived from the Sanskrit word 'chikitsa', meaning medical treatment and Zigyasa , meaning quest for knowledge. Even our brand philosophy is based on the great thought of Mahatma Gandhi that "saving a life is one of the most rewarding experience a personcan undergo inhis / her lifetime".

ZHL was set up by a group of young Indian professionals who, after their education, training and professional employment / entrepreneurial projects in the US and India, realized the acute need for organized and networked Ambulance service in India for saving lives which may otherwise have been lost only for the want of timely medical attention.ZHL had been set up with a vision to assist in saving human lives by providing a leading network of fully equipped Advanced and Basic Life Support Ambulances across the developing world. ZHL is currently operating 860 Ambulances across Mumbai, Bihar, Kerala, Punjab, Odisha and Rajasthan. ZHL has been the pioneer in introducing Ambulance Outsourcing in India in 2011 and is currently managing and operating Ambulances for leading Hospitals. ZHL has reputed investors like Acumen Fund, GMR/AMR (USA largest Ambulance Company), HDFC, IDFC and India Value Fund on board.

ZHLs Strategic Partners include London Ambulance Services, Life Supporters Institute of Health Science and New York Presbyterian Emergency Medical Service (NYP-EMS). Since inception ZHL has served more than 16 00,000 people across India. The vast experience ZHL has in this service and the processes they follow helps them to maintain high quality standards in the service industry.

ZHL operates the Emergency Medical Response (Ambulance) Services under two models: Dial '1298' for Ambulance:This model works on principle of cross subsidy wherein the Ambulances are owned by ZHL and are made self sustainable by charging the end user a charge which differ basis on the choice of the destination. The principle of cross subsidy is used wherein: Full charge to a patient going by choice to a private hospital. Subsidized charge to a patient going by choice to a government / municipal hospital. Free service to accident victims, unaccompanied unconscious individuals and victims of mass casualty incidents.

Vision of ZHL'Be the leading Ambulance Service Provider of the Developing world'

Core Values of ZHL Being Ethical Being Transparent Fostering Teamwork

Scope of ZHL

ZHL have launched Ambulance services in various parts of India in order to reach out to the different sections of the society in times of emergency needs. ZHL has always believed in providing world class service in terms of training, technology or people to ensure 100% customer service.

Ambulance service is defined by following advantages: By providing 24x7, 365 daysEMERGENCY MEDICAL SERVICE. The helpline number 1298,108 is the helpline for Mumbai, Kerela, Punjab, Bihar, Rajasthan. By providing acommon toll numberaccessible from any landline or mobile by any service provider. For Dial '108' in Emergency, the call charge is free for both landline and mobile for public. Control Roomis supported by Technologyincluding latest telephonic switch with computer telephonic integration, integrated with Automatic Vehicle Location and tracking system GIS and GPS to locate Ambulances nearest to victim and further nearest appropriate hospital. Trainingarm Life supporters Institute of Health Science (LIHS) the International Training Centre of the American Heart Association train our Doctors/EMT/Drivers and Helpers on board on First Aid and Basic Life Support (BLS) techniques enabling them to do the needful to bring patient into stabilized mode, First Aid and other pre- hospital care to patient in the Ambulance. Ambulance business operates both in B2B and B2C category. The B2B category is with government we are the operator for the Ambulance services. The brand used is Dial '108' in Emergency. This service is in Bihar, Rajasthan, Trivandrum and Punjab. While B2C brand is called Dial '1298' for Ambulance operating only in Mumbai and Kerala.ZHL provide two types of Ambulance Services:

Advances life support (ALS) / Cardiac Ambulance Basic life sup port (BLS)AmbulanceBLS VS ALSMedical EquipmentALSBLS

Defibrillator Cum Monitor

(E. C. G/ Heart Rate)

Ventilator

Syringe Pump

Oxygen Cylinder

Pulse Oxymeter

Resuscitation kit

Suction Machine

Nebuliser

BP Apparatus

Stethoscope

Patient Carrying EquipmentsALSBLS

Collapsible stretcher

Scoop Stretcher & Spine Board

Canvas Stretcher

Stair chair cum Wheel chair

Splints

Medicines & Consumables

Rescue Tools

The ALS Ambulances are equipped with emergency kit, emergency medicines and life saving equipments which can make a difference in saving a life during an emergency. Our train our doctors/EMT/Drivers and helpers board on the Ambulance on First Aid and Basic Life Support (BLS) techniques enabling them to do the needful to bring patient into stabilized mode, First Aid and other pre- hospital care to patient in the Ambulance.ZHL take only half the fee from patients going to government hospitals compared to those going to private nursing homes and hospitals. The price range start from RS.750 to Rs.1,500 depends upon the type of ambulance service used. MANAGEMENT FUNCTIONNG OF ZHLZHL along with its unique product and a perfect vision and mission for itself as a very transparent Functioning in their organization, The main core functions are well performed and coordinated by the management for the proper function of the organization:The main Core functions of management practiced in ZHL are:-1. Planning2. Organizing3. Staffing4. Directing5. ControllingPlanning in ZHL:- As we saw earlier that the importance and the need of planning in any organization is an essential element and an crucial one. ZHL has a very strong planning team that is its management comprising of the founders, the higher level employees, the partners in service and most importantly the London Ambulance Service who have been at each and every time with ZHL right before from the incorporation of ZHL. LAS play a keen role in the planning process of ZHL, We can very well see the expansion of ZHL in various services name them Dial 1298,Dial 108, Women helpline, Senior citizen helpline. Etc. It clearly shows that the planning process of ZHL is accurate, feasible, and productive.

Organizing in ZHL:- ZHL is involved in many business activities and for this they have divided or in other words they have organized all the resources available like human resource, financial resource etc. at proper place with proper quantity required. ZHL operates ambulance service in Mumbai, Bihar, Rajasthan, Orissa, Kerala. For proper functioning of all the branches they have organized the manpower in proper departments considering there capabilities, there interest , organization needs. So that each resource is properly utilized to attain maximum productivity.

Staffing in ZHL:- Staffing means Recruiting a right person on a right job.ZHL have many departments in their organization, each and every one has an important role in its self. ZHL has crucially planned and set a standard requirement for each and every department and for each and every position therein. Mainly there are Administration, Financial, Control room, Human Resource, and Ambulance crew department in the organization. Human Resource department crucially analyze the requirement and the perspective candidate profile before recruiting.

Directing in ZHL:- The industry in which ZHL is serving is service industry, more precisely social service industry which provides health service to the society is very new and upcoming in India, generally employees working in ZHL would be unaware about the possible challenges they can face while performing their duties, so ZHL management take due care of guiding, mentoring, and directing the employees and showing them a correct path to perform the work properly.

Controlling in ZHL:- The most crucial function of management is Controlling/Monitoring the activities performed by the Subordinators. The whole outcome of ZHL motive, vision and mission will come out when the actual execution is done by the Ambulance crew, and the control room crew, The management make sure that error free work is performed by this department by continuously observing, guiding, motivating them when and where necessary.

SWOT ANALYSIS OF ZIQITZA HEALTH PVT.LTD(ZHL)

Partners in Service of ZHLCo OwnersWell known companies from across the globe have invested in ZHL. Here is a brief background of the co-owners: Acumen FundAcumen Fund is a non-profit global venture fund that uses entrepreneurial approaches to solve the problems of global poverty. Their investments focus on delivering affordable, critical goods and services like health, water, housing and energy through innovative, market oriented approaches. Acumen Fund was incorporated on April 1, 2001 with seed capital from the Rockfeller Foundation, Cisco Systems Foundation and three individual philanthropists. They believe in dignity and not dependence, choice not charity. They invest in thriving enterprises around the world that deliver both social and financial returns. Emergency Medical Services Corporation (EMSC)EMSC is the leading provider of emergency medical services in the United States. During 2009, the company has provided services in approximately 13 million patient encounters in more than 2200 communities. They operate around 4000 Ambulances. EMSC through its subsidiaries and affiliated companies provides a wide range of health care services which include: Emergency 9-1-1 Ambulance Non Emergency Ambulance Medical transportation Management Fixed Wing Air Ambulance Paramedic and EMT Training Disaster Response and many more.

From the above, it is obvious that EMSC is a strategic fit for ZHL in terms of the processes, protocols, training standards etc. Their investment will surely help us set up a World Class Ambulance Company not only in India but also other developing countries. HDFCHousing Development Finance Corporation (HDFC) was established in 1977 with the primary objective of meeting a social need of encouraging home-ownership by providing long term finance to households. It is known for its professionalism, integrity and impeccable service. Trust, Integrity, Transparency and Professional Service are the most important pillars of the brand 'HDFC' IDFCThe Infrastructure Development Finance Company Limited (IDFC) is Indias leading integrated infrastructure finance player providing end to end infrastructure financing and project implementation services. It was established in the year 1997 with a specific mandate to build the nation. IVFAIndia Value Fund Advisors (IVFA) was established in 1999 and is one of the most experienced private equity firms in India with USD 1.4 billion under management. They partner with entrepreneurs and management teams to build valuable, enduring and socially responsible organizations.Strategic Partners The International Centre for Emergency Technologies (ICET)based in the Netherlands is a globally respected institute for risk, crisis, disaster management. ICET provides management assistance to ZHLs operation when deemed necessary. The London Ambulance Service (LAS)is the largest metropolitan emergency Ambulance service in the world to provide Emergency Medical Service that is free to patients at the time they receive it. Total of 4,000 staff, covers 7 million people in an area of 620 sq miles and deploys 400 Ambulances at any point of time attending 1million of calls per year, or 3,000 per day. LAS provides extensive support to ZHL in the following manner: Training support to ZHL team Staff Exchange program to strengthen each other Transfer of special expertise. The New York Presbyterian Emergency Medical Service (NYP-EMS)is the largest hospital based Ambulance service in the city of New York, and has one of the largest participants in the New York city 911 Emergency System since 1981. NY-EMS provides processes, protocols, consultancy and training support for ZHL in the field of Ambulance and Medical services. The American Heart Association (AHA)is a non-profit organization in United States that provides appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke. Lifesupporters Institute of Health Sciences, Ziqitzas training arm, became one of the 10 International Training Centres for AHA in October 2006.Awards and RecognitionZHL is known for the high ethical standards that have always been upheld both in India and globally. The numerous awards and recognitions, both national and international, that we have received over the years stand testimony to our track record. We are proud of the acknowledgement received on various award platforms for our commitment to saving lives:

Spirit of Humanity Award, 2012was awarded to ZHL on 7th April 2012 ZHL awarded withContinuity & Recovery Initiative in Public Interest 2011 Awardon 26 September. Jaagratha 2011 Awardawarded to Dial 1298 for Kerala on 22 September 2011 Vocational Excellence Award (Rotary Club)was awarded to Radheesh V - Head Projects in 2011. Excellence in Social Enterpriseaward to Sweta Mangal by ZEE TV on 8th March 2011 Tata Group and TiE conferred theTataTiE Stree ShaktiAward to Ms. Sweta Mangal for leading Dial '1298' for Ambulance in 2009 ZHL was awarded the'Special Recognition'for the outstanding work in Mumbai during 26/11' and'Continuity & Recovery Initiative of the Year in PublicInterest'award for the 1298 First Responder Program by BCI and Deloitte- 2008 ReceivesGodfrey Philips Bravery Awardfor Social Act of Courage from Pratibha Patil in 2007 Times Foundation Recognition Awardfor Life Saving Service 06- 2007 Selected for the prestigious Global Social Benefit Incubator Program (1 to 20 Social Entrepreneurship Projects from around the World) Nominated for ET Now Leap of Faith Awards in 2010 Semi Finalist in Social Entrepreneur of the Year Award India 2008 by Schwaab Foundation Semi Finalist in the Marico Innovation Award 2007 Nominated for Asia 21 Public Service Award 2007 Shortlisted for the BCI Continuity and Resilience Award by Deloitte in 2009 Selected for the prestigious Global Social Benefit Incubator Program (1 of 20 Social Entrepreneurship Projects from around the World) Case Study at: Yale University Harvard Business School Oxford University Said School Columbia Business School

Social initiatives by ZHL

Women HelplineZHL has not only stopped there limits upto emergency health care, but they have steep out and spreaded out in women helpline too.In the last few years, Mumbai which was considered as one of the safe cities for women was seeing a sea change in this perception. In Dec 2008, the shocking incident of 2 women being molested in front of a five star hotel, raised lot of eyebrows and a desperate need was felt of a helpline facility which provides 24*7 support to women in distress. The same thought was reinstated byThe Sheriff of Mumbai Dr. Indu Shahaniwho in an interview expressed the need to have a helpline and ZHL approached her to provide the service.

Thus on 28 January, 2008'1298' womens helplinewas launched with the assistance of leading 10 NGOs. The facility was by calling 1298 (which is also an Ambulance number), women in distress would be directed to relevant NGOs who will counsel and provide the assurance as per the need of the caller. The '1298' Women's Helpline initiative is sponsored byRoss Group.

ZHL Ambulance-A Boon for hospitalsWith the global healthcare business growing at exponential rates, hospitals in India are feeling the pressure to prioritize on their core competency managing their patients and providing excellent treatments. Most leading hospitals and nursing homes in India are now focused on improving their core competence and have shifted focus on outsourcing other aspects of hospital management like catering, housekeeping or pharmacy. One of the key management issues faced by hospitals is managing their Ambulance fleet. To cater to the acute need of well equipped and maintained fleet of Ambulances in hospitals, Emergency Medical Services are being outsourced to state-of-the-art companies leaving the end consumer hale & hearty.And the benefits of the same are immense, as follows:- Customization fitting hospital needs Companies are now venturing into management and operations support service for operating advanced Life-Support Ambulances of hospitals and other institutions. Ziqitza provides hospitals with custom designed Ambulances and trained manpower and this helps hospitals concentrate on its core competency of medical care activities. 24/7 Services Emergency doesnt come with a warning. To keep a step ahead of them, Companies like ZHL keeps 24/7 live track of the Ambulance and provide the hospitals with a comprehensive report on every aspect of Ambulances, right down to its speed, its travelling on any specified day or time. This also ensures 365 days uptime for the Ambulance for the hospitals. Improved technology & design Nowadays Amublances are designed, modelled and operated on international lines and are equipped with the most modern medical equipments like Defibrillator Ventilator, Pulse Oxy-meter, Cardiac Monitor, ECG, Suction Machine, Resuscitation kit, Syrije pump etc In addition patient transfer facilities like collapsible stretcher, scoop stretcher, spine board, canvas stretcher, stair chair cum wheel chair etc. Trained Manpower: It is very crucial that Ambulance crew is trained and able to provide adequate care during the emergency or transfer. ZHL ensures trained Emergency Medical Technicians and Drivers who are provided the training by LIHS, the International Training Centre of the American Heart Association (AHA), enabling them to stabilize patients and transfer with Medical Support.ZHL in Media1298 Mumbai featured by TV 9 MaharashtraOn4th Sepa tragic incident happened metro bridge being collapsed leaving everything helter skelter and disrupted in Andheri - Kurla road in Mumbai.1298 Ambulancewas at the spot immediatelyhelping people and providing much needed firstaid.

ZHL in Economic TimesEconomic Timesthe leading business newspaper featured ZHL in all editions on 2nd August, 2012. The article talked about the journey and success of ZHL and is among the top social enterprises receiving appreciation from renowned Entrepreneurs.

108 Kerala touches 50,000

Another feather got added in108 Kerala'scap when they touched50,000 lives. This moment was marked with huge appreciation by locals, government officials, media fraternity making this journey truly cherish able.

School Rally @ 108 Punjab

Guru Govind Singh Senior Secondary School in association with108 Punjaborganized a rally on 29 August. This rally was about spreading the word on the safety tips while driving and ill effects of Drink and Drive. Over200students participated in this 2km long rally. This activity was covered by daily journals.

OBSERVATION AND FINDINGS

Social entrepreneurship refers to the creation of viable socio-economic structures, relations, institutions, organizations and practices that yield and sustain social benefits. Extant entrepreneurship research offers little guidance to understand the motivations, mechanisms and outcomes that are central to social entrepreneurship. In this project, I attempt to advance understanding in this area by developing a framework that is grounded in the theory of prosocial behavior and validated by field observations of social entrepreneurs. This framework of social entrepreneurship developed from grounded theory methods such as semi structured interviews and document analysis with social entrepreneurs from two pioneering social organizations incorporates both behavioral as well as situational factors.

Towards this end, an integrated approach is necessary for making the movement of women entrepreneurship a success. For this purpose, both the Government and non-Government agencies have to play a vital role.

With the global healthcare business growing at exponential rates, hospitals in India are feeling the pressure to prioritize on their core competency. ZHL founders came out with the very unique idea and came up with an social enterprise, health sector is always very crucial and the services related to it are the same. India faces a lot of problem in concern with health services; to overcome a bit of it ZHL initiated with the ambulance service which I think is the basic and foremost steep in health service. ZHL had been set up with a vision to assist in saving human lives by providing a leading network of fully equipped Advanced and Basic Life Support Ambulances across the developing world.. Ziqitza provides hospitals with custom designed Ambulances and trained manpower and this helps hospitals concentrate on its core competency of medical care activities.With the study of this company it is observed that now the young entrepreneurs are moving towards the social aspect rather than only concentrating on earning more profit. ZHL is an example of a perfect social enterprise which helps the society and even the hospitals and indirectly the government of country by participating in improving health conditions of citizens.

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