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August 2009
Boaz Bernstein www.careerstampresumes.com.au
The New Wave of
I-Branding
Job seeking strategies
August 2009
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Boaz Bernstein
Osnat Bernstein Managing Directors
Email: [email protected]
LinkedIn: http://www.linkedin.com/in/boazbernstein
Facebook: Boaz.Bernstein
Web site: www.careerstampresumes.com.au
Career Stamps®
August 2009
Boaz Bernstein www.careerstampresumes.com.au
The New Jobseekers
Use/Read less printed material
Interact via social networks
Use chats rooms and cell phones
Use less face to face services
Are synchronized & mobile
I-branding engagement
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Web1.0 vs Web2.0
Content/Information
Web1.0 Web2.0
Static, Presented, paid for
Evolving, Learnt, created, free
UsersPassive, independent,Work aloneSmall numbers Pay for service
Interactive, within Socialnetwork, creates groups,Large numbers,Pay for value premium
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Evolution in the making
Face to Face & Paper
Emerging Platforms
Client-ServerSoftware
Applications
Self Sourcing
Traditional Platforms
Interactive Web to Web Applications
Social Networks
Business Web /Linkedin
Most of us are here
Few are here Web2.0
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Web2.0 Inspiring platform
UploadsPublic domainSearchableTaggingEncourage otherSocial LinksSocial communities
DiscussBlogNetworkParticipateForm groupsActive communitiesSupportFeedback loopsRSS Syndication
Interact
Build new tool boxRemit Cut & Paste ComposeCreate ideas Mush up content Content Application
Integrate
Collective customer
value
Share
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Customer Individual Value Collective User Value
Web 1.0
The future is here
Protected Building Blocks Open Platform
Efficiency/Quality/service Network Practices
shift
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Elements of I-branding
Marketing/engagement building
Community building tools
Network building applications
Social networking /communication tools
Referral processes
Content/idea sharing mechanisms
Embedded assessment
Administrative/database/
reporting tools
Web2.0Connect
ed
Interactive
Community Based
Shared
En
gag
ing
Netw
orking
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Pay hostingCollect Premium
Build volume
Content User
Free hostingPay Premium
Generate Value
Web2.0 Business model
Open platform Network
Content Builder
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Evolving Career Sites
Focused on telling Mass Communication One message for all Limited interactivity One-way communication Text heavy Form/Database-oriented
We Arehere
Web1.0
Focused on selling Personalization Customized/adaptive Highly interactive Multiple communication
channels Picture/video heavy Community-oriented
Web2.0
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Old Recruitment model
Employer Candidate
Post online Job Ad
Upload resume
Search Ads
Send resume
Unfiltered resume
filtering process Short listed
Interview
Job Offer
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Recruitment Shortcoming
Web to employer Web to Candidate
To many applicants
Costly filtering
Long process
One of many
Frustrating
Long wait
Not personal
Static information
Traditional job boards
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Emerging I-branding Candidates
Immediate
Intelligent Interactive User, critic, and partner
Respond and Results
Personal, Authentic, and Talented
Jobseekers are looking to get engaged & share their profile with
other jobseekers, profession experts as well as employers
August 2009
Boaz Bernstein www.careerstampresumes.com.au
I-branding @ work
Receive Exclusive
information
Get insider knowledge about the
company/jobs
Get incomingreferral
Be drawn to stories and into
caring about outcomes,
and results.
Interactive Job board
Showcase their talents
Interactive Online tools; chat,message board
Develop relationship with other jobseekers, experts & employers
August 2009
Boaz Bernstein www.careerstampresumes.com.au
The Emerging Employers
Interactive
Integrated
User, critic, partner
Open Platform recruitment
Blog, rich content
Synchronized
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Emerging Employer Networks
Segment Talent Market
Target Talent Market
Talent Philosophy
Connect & engage talent pool members in conversation, dialogue and discovery about each other, employees, and organization.
Attraction Strategies
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Opportunity for Employers
In a down turn market
Branding &
Gaining exposure
Quality Talent laid off
pick exceptional
talent
Web2.0 EmployerMarket
Increase number of
active jobseekers Number of qualitytalents > Job positions
Recruiting cost advantage
Downward pressure
on recruitment cost
Attract experienced talent at a lower
cost
Diminish recruitment cost/candidate
August 2009
Boaz Bernstein www.careerstampresumes.com.au
I-branding & Web Applications
Changing the face of the recruitment industry
Job aggregators
Social networks
Growing CV Database
New Job boards
Job podcast Blog boards
RSS syndication
August 2009
Boaz Bernstein www.careerstampresumes.com.au
Employer Candidate
Interactive & engaging
Evolving information
Better matching
Quality Talent pool
Web to Web
Web 2 Web recruitment
August 2009
Boaz Bernstein www.careerstampresumes.com.au
I-branding Recruitment
Candidate
Employer
Open platform
Collaborative
Integrated
Interactive
Sharing users
Rich content
Blog
Experts
Web2.0