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Emerging Market SpecialistBRIC Capabilities Presentation
a Cross-Tab subsidiary company
infinite insights, infinite possibilities
2010
infinite insights, infinite possibilities
• Emerging market specialist with decade long experience in building & maintaining online panels
• The first and most prominent online research company in Asia
• Proprietary online panels in Brazil, Russia, India and China (BRIC)
• Established network of online panel providers in over 65 countries with access to over 60 million individuals
• High Customer Satisfaction leading to 95% repeat business
• Strong technology orientation towards capability in innovative online research solutions customized to client needs
• Awarded Grand Mean Project Certification from Sample Source Auditors (Mktg Inc.) for exceeding their quality parameters as a sample source that does not exhibit outlier characteristics
Professional Memberships & Affiliations
Borderless Access : Quick GlanceBorderless Access : Quick Glance
Awards & Certifications
infinite insights, infinite possibilities
Borderless Access Reach - Proprietary + Partner Panels Borderless Access Reach - Proprietary + Partner Panels
Partner Panels
Proprietary Panels
infinite insights, infinite possibilities
• Borderless Access (Earlier Cross-Tab Panels) pioneered online market research in India and was one of the first research agencies in Asia to offer online market research services
• Over the last 10 years we have conducted:• 5,000+ online projects in India• > 75,000 interviews annually • Best in class response rate on a
panel community -30%-40%• Panel represents 95% of the
internet population. • Across audiences, consumers to C-
level• Project engagements at different
levels : standard to ad-hoc, trackers to dip sticks to continuous.
• Now built & owns proprietary global online panels in Emerging Economies – Brazil, Russia, India & China
• Built custom community panels in North America, Europe & Asia
• Best in class recruitment process• Expert staff to manage desk
research to support market learning• Refresh panellists every 3 months• Over 25% of panel is less than 12
months old
Extensive Experience In Online Panels – Breadth & Depth Wise Proven Strength In
Project Management
Accumulated Learning And Best Practices For Managing Research Only Panels
BABA
Borderless Access Online Panel ExpertiseBorderless Access Online Panel Expertise
infinite insights, infinite possibilities
And touches key phases of the online research process
And touches key phases of the online research process
Our Framework Is Built Around The Consumers’ Point Of ViewOur Framework Is Built Around The Consumers’ Point Of View
infinite insights, infinite possibilities
Borderless Access Suite of ServicesBorderless Access Suite of Services
infinite insights, infinite possibilities
Panels representative of the key internet demographics of the overall internet population in each country
Borderless Access: Proprietary Panel Size
Brazil Russia India China
75,000+ 75,000+ 250,000+ 75,000+
2010 • Grow existing panels to exceed 1 million in size
• Road Map to develop panels in emerging markets like Mexico, Argentina , South Africa, Taiwan
infinite insights, infinite possibilities
Easy Access to Niche Audience PanelsEasy Access to Niche Audience Panels
Borderless Access pioneered development of specialist panels in India which are now available for BRC countries as well. Each panel’s profiling is mapped to specific dynamics thereby giving us quick access to
reach niche audiences for different verticals.
IT AUTO TRAVEL MOBILE FINANCE We have a strong
IT Panel allowing clients to target based on company employee size, number of PC’s, designation, occupation, industry and annual revenue of the company
Our Auto Panel is profiled to allow clients quick & easy access to panelists who own two or four-wheelers
The profiling attributes include brand of four wheeler owned, segmented by – small, mid-sized, luxury and SUVs as well as old/new purchase
This profile helps in identifying travelers who often travel by air for either business or leisure purposes
The same is further profiled by number of business / leisure trips, class of air travel and more
Profiling basis mobile phone ownership and usage is constantly updated to cater for today’s evolving market place
The profiling attributes include mobile brands, smart phone user ship, usage etc.
Profiling on this aspect allows us to accurately target panelists according to their finance portrait
This segment can be targeted by decision making criteria, online banking usage, financial products owned
infinite insights, infinite possibilities
Borderless Access: Assurance To QualityBorderless Access: Assurance To Quality
Panel response quality is the USP of our business model and we have cultivated a system to ensure Quality-comes-first
‘Best in class’ recruitment policy
– Our panel is drawn from multiple sources and are recruited using a broad array of techniques to select unique and responsive members
– Our recruitment is by-invitation only; from an array of more then 1000+ targeted affiliate sites
– All members have double-opted in our panel
Legitimate respondents
– Validation checks run periodically on the respondent’s historical data to find anomalies and validate their responses, ensuring that the panelists are who they say they are
– Survey frequency controls to limit the number of surveys any respondent receives , thus abstaining a respondent from becoming a “professional survey taker”
Digital Fingerprinting Tool
– Proprietary digital fingerprinting tool to help improve the data quality by accurately identifying and flagging duplicate survey respondents
infinite insights, infinite possibilities
Panel Management Platform Panel Management Platform
We possess deep experience of all the online research software tools. In-fact, we are licensee to multiple tools - from basic to enterprise level - Confirmit, NEBU, NetMR, QuestionPro etc.
There is an established, systemic, documented process to ensure error-free programming.
Our hosting servers confirm to 99.99% uptime standards.
Our panel management tool Dub Knowledge is hosted by NEBU in a secure & safe environment with continuous and adequate back-ups of the data.
Functionally, NEBU helps in the following manner to ensure the appropriate management of our panelists -
NEBU captures information like participation history, date of entry, source etc. We maintain such records for internal analysis of respondent activity.
Inactive panellists are periodically phased out of receiving surveys
Similarly active survey takers are moved to a "cool off" area and are not invited for surveys for at least a month or more.
infinite insights, infinite possibilities
Personalized Account ManagementPersonalized Account Management
SPOC (single point of contact) for all engagements including project bid, project launch, execution, feasibility & testing
24 hour coverage for all working days (Monday – Friday). Additional coverage on holidays and weekends (on request)
3600 review feedback captured proactively from Client and key stakeholders
Dedicated Team Structure
YOU
Account Lead Client Servicing Lead
(SPOC offering dedicated support for all account management needs) India
(Level 1 escalation point) US
Senior Account Executive
(Responsible for bidding & project feasibility) India
Project Manager (Manage execution of
projects) India
infinite insights, infinite possibilities
Borderless Best PracticesBorderless Best Practices
infinite insights, infinite possibilities
Snapshot of our ClientsSnapshot of our Clients
& many more….. & many more…..
Thank YouThank Youinfinite insights, infinite possibilities