+ All Categories
Home > Documents > Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The...

Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The...

Date post: 04-Jul-2020
Category:
Upload: others
View: 4 times
Download: 0 times
Share this document with a friend
11
Emerging Markets Payment Index: Q2 2015 Report by Fortumo
Transcript
Page 1: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

Emerging Markets Payment Index: Q2 2015Report by Fortumo

Page 2: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

Emerging Markets Payment Index: Q2 2015

The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast of top smartphone markets for growth by value in 2015: India, Indonesia, South Africa, Brazil, Pakistan, Nigeria, Egypt and Vietnam*. These markets have a significantly lower level of access to traditional online payments than mature economies. India and Vietnam for example have a credit card penetration below 2% and in Nigeria 99.3% of all card transactions are conducted on ATMs.

The payment index aggregates carrier billing data from various platforms (web, mobile web, feature phones, smartphones) and app stores using Fortumo carrier billing.

* - China and Bangladesh have been omitted from the index as Fortumoprovides carrier billing only for Android developers in China and does notoperate in Bangladesh.

The Emerging Markets Payment Index is intended to be used by web, game and app developers for benchmarking their revenue in markets with high smartphone growth and low credit card penetration.

Introduction

Page 3: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

IndiaPopulation: 1237 million

Median age: 25.9

Phone penetration: 70.33%

Quarterly ARPPU

Emerging Markets Payment Index: Q2 2015

Average Payment Size

Carrier billing ARPPU

4��¶����

4��¶����

Carrier billing ARPPU change QoQ:

Transaction Volume Change

Carrier billing transaction volume change QoQ:

Carrier billing average payment size

4��¶����

4��¶����

Carrier billing payment size change QoQ: GDP per capita: $5,855

Credit card penetration: 2%

$3.66$2.86

-21.9%

$0.62$0.54

-12.9%

+39.4%

Page 4: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

PakistanPopulation: 182 million

Median age: 21.2

Phone penetration: 71.56%

Quarterly ARPPU

Emerging Markets Payment Index: Q2 2015

Average Payment Size

Carrier billing ARPPU

4��¶����

4��¶����

Carrier billing ARPPU change QoQ:

Transaction Volume Change

Carrier billing transaction volume change QoQ:

Carrier billing average payment size

4��¶����

4��¶����

Carrier billing payment size change QoQ: GDP per capita: $4,736

Credit card penetration: 1%

$3.87$2.73

-29.5%

$0.35$0.31

-11.4%

+81.35%

Page 5: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

IndonesiaPopulation: 237 million

Median age: 27.9

Phone penetration: 99.33%

Quarterly ARPPU

Emerging Markets Payment Index: Q2 2015

Average Payment Size

Carrier billing ARPPU

4��¶����

4��¶����

Carrier billing ARPPU change QoQ:

Transaction Volume Change

Carrier billing transaction volume change QoQ:

Carrier billing average payment size

4��¶����

4��¶����

Carrier billing payment size change QoQ: GDP per capita: $10,641

Credit card penetration: 1%

$8.31$7.83

-5.7%

$0.82$0.9

+9.8%

+52.6%

Page 6: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

VietnamPopulation: 90 million

Median age: 27.4

Phone penetration: 72.3%

Quarterly ARPPU

Emerging Markets Payment Index: Q2 2015

Average Payment Size

Carrier billing ARPPU

4��¶����

4��¶����

Carrier billing ARPPU change QoQ:

Transaction Volume Change

Carrier billing transaction volume change QoQ:

Carrier billing average payment size

4��¶����

4��¶����

Carrier billing payment size change QoQ: GDP per capita: $5,635

Credit card penetration: 1%

$4.83$3.51

-27.3%

$0.5$0.44

-12%

+28.1%

Page 7: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

BrazilPopulation: 201 million

Median age: 30.5

Phone penetration: 130.85%

Quarterly ARPPU

Emerging Markets Payment Index: Q2 2015

Average Payment Size

Carrier billing ARPPU

4��¶����

4��¶����

Carrier billing ARPPU change QoQ:

Transaction Volume Change

Carrier billing transaction volume change QoQ:

Carrier billing average payment size

4��¶����

4��¶����

Carrier billing payment size change QoQ: GDP per capita: $16,096

Credit card penetration: 29%

$17.04$17.02

-0.1%

$2.07$1.85

-10.6%

+4%

Page 8: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

NigeriaPopulation: 173 million

Median age: 19.1

Phone penetration: 65.67%

Quarterly ARPPU Average Payment Size

Carrier billing ARPPU

4��¶����

4��¶����

Carrier billing ARPPU change QoQ:

Transaction Volume Change

Carrier billing transaction volume change QoQ:

Carrier billing average payment size

4��¶����

4��¶����

Carrier billing payment size change QoQ: GDP per capita: $6,031

Credit card penetration: <1%

$2.73$2.81

+2.9%

$0.41$0.38

-7.3%

-1.9%

Emerging Markets Payment Index: Q2 2015

Page 9: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

EgyptPopulation: 83 million

Median age: 24.0

Phone penetration: 91.39%

Quarterly ARPPU

Emerging Markets Payment Index: Q2 2015

Average Payment Size

Carrier billing ARPPU

4��¶����

4��¶����

Carrier billing ARPPU change QoQ:

Transaction Volume Change

Carrier billing transaction volume change QoQ:

Carrier billing average payment size

4��¶����

4��¶����

Carrier billing payment size change QoQ: GDP per capita: $10,877

Credit card penetration: N/A

$4.86$4.63

-4.7%

$0.54$0.51

-5.5%

+15.2%

Page 10: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

South AfricaPopulation: 52 million

Median age: 24.7

Phone penetration: 112.48%

Quarterly ARPPU

Emerging Markets Payment Index: Q2 2015

Average Payment Size

Carrier billing ARPPU

4��¶����

4��¶����

Carrier billing ARPPU change QoQ:

Transaction Volume Change

Carrier billing transaction volume change QoQ:

Carrier billing average payment size

4��¶����

4��¶����

Carrier billing payment size change QoQ: GDP per capita: $13,046

Credit card penetration: 15%

$12.66$13.72

+8.3%

$2.46$2.38

+4.8%

-3.3%

Page 11: Emerging Markets Payment Index: Q2 2015€¦ · Emerging Markets Payment Index: Q2 2015 The Emerging Markets Payment Index focuses on markets highlighted by GfK in its global forecast

[email protected]://twitter.com/fortumohttps://facebook.com/fortumo

Fortumo allows any merchant to set up payment processing for web and mobile services, games or apps. Users with a mobile phone are then able to make one-click payments using Fortumo without the need for a credit card: payments are charged to their mobile operator bill instead. Fortumo supports payments in 90+ countries through 350 mobile operators. Founded in 2007, Fortumo has offices in Estonia, US, India, China and Singapore and is backed by Intel Capital and Greycroft Partners. Get started with mobile payments at https://fortumo.com.


Recommended