Date post: | 15-Jun-2015 |
Category: |
Technology |
Upload: | manas-garg |
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Where Things Stand Today?
InsightStory
Google Search is like Mainframes
• Powerful– Very good at what it does
• One-size-fits-all– Monolith– Not a commodity item
which can fit anywhere
• Closed– Available for use but any
innovation on top of it is tough
MainframeGoogle
Search
Wintel???
InsightStory
Maturity leads to Pervasiveness!
• Pervasiveness is the yardstick to measure the maturity of a technology– Covers from smallest to the
biggest use case– Provides a platform for
further innovation
• Transitions from the past– Mainframes to PCs– Windows running only on
PCs to OSes running on various devices
– Self owned datacenters to Computing Clouds
How Will Search Evolve?
InsightStory
Three Dimensions of Evolution
• Personal Computerization– Search will be a commodity
fitting as needed in various use cases
• Platformization– Search technology will be
used more as APIs exploited by various apps
• Think out of the “search box”– New ways of searching and
using search results
Personal Computerization!
InsightStory
The Rise of World Wide Webs
• It is the Google Search that made BIG World Wide Web so useful
• Now, the BIG Web is getting divided into numerous small Webs
• Each of these small Webs will need “google” quality search to stay useful– And that’s where personal-
computerization of Web Search will happen
Platformization!
InsightStory
Telling Time Vs Building Clock
• Breakup Search in “Search Platform” and “Search Applications”– Opportunity for everyone to
play with “their ideas”– Yahoo BOSS is just a
beginning giving control over presentation
– Control at crawling, indexing and ranking
• Lower barrier to entry for thousands of people to improve Search Experience
Think out of the Search Box!
InsightStory
Open the Flood Gates
• Shift in the focus to create a better “Search Experience”– Creating different views for
search results– Creating different workflows
for browsing search results– Making search more
relevant to the context
• Search as a platform will have more users than search as a box
Conclusion?
InsightStory
Web Search: Waterfall to River
• Waterfall is fun and exciting
• River is useful and pervasive– A complete ecosystem
develops around a river– A platform for civilizations
to prosper
• Where will you put web search today?– And where will it be
tomorrow?