Emerging Opportunitieson the GeoWeb

Dev Khare

dkhare at venrock dot com / www.NextWala.com

May 2008

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Geo Is Impacting Many Industries

Travel Telecom

Logistics Real EstateTechnology Automotive

Media Advertising Retail

Sports

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Many (New) Ways to Consume Geo

Laptop Mobile PND

OutdoorsOn person Marine

Ambient

Paper

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GeoWeb

What’s hot Apps: 3D maps, location-based social

networking, location/map widgets, user-generated content entry

Enabling: WiFi locationing, standards (KML, geoRSS, ..), media geotagging, open source maps

Opportunities Apps: Geobrowser, local

communities, location-based vertical content networks, real places within virtual worlds, connecting online to offline, predictive algorithms for geoactivity (retail, traffic, travel, ..)

Enabling: ad network/ ad serving for maps, UGC geodata aggregation, location brokers

Image source: Everyscape.com

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GeoMobile

What’s hot Apps: Location-based social

networking/dating/flirting, local search/reviews, 2D maps/navigation

Enabling: WiFi locationing, iPhone, Android

Opportunities in the next few years Apps: Geobrowser, location-based

gaming, geocommerce, 3D maps/navigation, local communities

Enabling: Location-based ad network for mobile, MMS, cellphone GPS data aggregation, location presence management

Image source: Where.com

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GeoCar

What’s hot Apps: Real-time traffic, connected

services/telematics, local search, navigation

Enabling: Connected personal navigation devices, Ford Sync, nav software, WIMAX, data MVNOs

Opportunities Apps: location-based gaming,

geocommerce, ADAS, on-board diagnostics, services for electric cars, personalized insurance

Enabling: Location-based audio/display advertising, embedded natural language speech recognition, on-board databases

Image source: Wired Magazine

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GeoVoice

What’s hot Apps: Automated directory

assistance Enabling: Text-to-speech,

automated speech recognition

Opportunities Apps: Search, navigation, user-

generated audio Enabling: Location-based audio

advertising, location-based radio, multi-modal integration with mobile/PND displays, natural language processing

Image source: Corbis

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Emerging Markets – GeoMobile, GeoVoice

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Investor and Acquirer Interest is High

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Thank You

This presentation is available online http://www.slideshare.net/dkman

Contact me if you are building a geo company! Email: dkhare at venrock dot com Technology Blog: http://www.NextWala.com Travel Blog: http://shahkhare.typepad.com

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Selected Venrock Geo and Media Investments

Mobile social networking

Location enabled mobile platform

Nationwide, real-time, predictive

traffic information

Mobile advertising company focused

on rich media messaging

Open Linux system platform provider for mobile devices

Online advertising service provider

and network focused on web

publishers

Content and community site

focused on anime and Asian content

Media property focused on blogging for

women by women

Business information search

engine for industries,

companies, people

World’s largest community for

sharing presentations

Content management software for

handsets

More at http://www.venrock.com